Using Apache Hadoop® to Scale Mobile Advertising at Billy Mobile

Presented by

John Kreisa, VP International Marketing, Hortonworks; Geoffrey Cleaves, Business Intelligence Manager; Billy Mobile

About this talk

Growth in mobile advertising has become explosive with the mass adoption of smart phones and an array of mobile apps shaping the businesses and lives of the modern consumers. With mobile advertising spend at its peak, ad-networks are now looking at new and smarter ways to handle data from the increase in audience engagement and demand from brands and publishers. Join Billy Mobile and Hortonworks as they share: · What is Billy Mobile’s business case for Hadoop-based platform · What modern data architectures Billy Mobile used to enable scalability · Why Billy Mobile chose to partner with Hortonworks · What the future holds for Billy Mobile and their advertising platform

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (185)
Subscribers (54359)
Founded in 2011 by 24 engineers from the original Yahoo! Hadoop team, Hortonworks has amassed more Hadoop experience under one roof than any other organization in the world. Our team works every day to enhance the Hadoop core, creating new code to improve the open product we have stewarded since its inception. Simply put, we are your best choice to support you in your Hadoop journey.