How PepsiCo's Big Data Strategy is Disrupting CPG Retail Analytics

Presented by

PepsiCo, Hortonworks, Tableau, Trifacta

About this talk

Like all consumer packaged goods (CPG) companies, PepsiCo relies on huge volumes of data to accurately replenish its retailers with the appropriate amount and type of product. Across the CPG industry, most analysts exclusively rely on Excel and Access for data wrangling, but as PepsiCo’s data surpassed the capabilities of those tools, they knew they needed a better way.

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