Creating an Omnichannel Customer Journey in Retail
Dan Mitchell, Director of Global Retail and CPG Practice at SAS, Eric Thorsen, VP Retail at Hortonworks
About this talk
Only 23% of businesses can integrate customer insights in real-time. Learn how to change that. Join us to hear from industry experts on how to transform your organization’s data into the best omnichannel customer experience. Through this webinar, participants will hear how one retailer, with over 5 million customers and 750 brands, developed precise customer lifetime models using trusted data and delivered personalized promotions at scale. Through a single customer view and customer analytics, the retailer was able to quickly learn what changes needed to be made to improve the customer buying journey, and make those changes rapidly and effectively.
Founded in 2011 by 24 engineers from the original Yahoo! Hadoop team, Hortonworks has amassed more Hadoop experience under one roof than any other organization in the world. Our team works every day to enhance the Hadoop core, creating new code to improve the open product we have stewarded since its inception. Simply put, we are your best choice to support you in your Hadoop journey.…