How to bring your journal on par with prestigious international journals

Presented by

Dr. Caven Mcloughlin & Mr. Satyajit Rout

About this talk

China is well on its way to becoming a world leader in research output. It is therefore critically important for Chinese journals and publishers to become global names and keep pace with China’s rapidly growing stature in scientific research. So how do international journals maintain and advance their standing? This webinar addresses the “business” of maintaining and advancing a high-quality international journal, delving into what it is that prestigious journals routinely do to attract prospective authors, promote their journal’s identity, and engage a broader readership. In the first part of this webinar, Professor Mcloughlin will share best practices leading journals follow to engage high-status author prospects, promote the work they publish, increase awareness of their best features, and remind potential contributors about their journals’ publishing opportunities. In the second part of this webinar, Mr. Rout will talk about how a growing number of journals today are pioneering the use of non-traditional content formats—jargon-free content and audio-visual summaries to increase the visibility of published research, and thereby reach out to and engage with a broader readership. Note that the webinar will be conducted in English. Who is this for? Editorial staff of academic journals who want to promote a more international footprint for their journal, who want to reach a reading audience outside their own nation, and receive submissions from researchers working internationally. Why should you attend? This webinar helps editorial staff learn from the practices of prestigious journals by sharing easily reproducible strategies for improving the academic reputation of a journal.

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