Branding and Social Media-A Strategic Approach to Talent Acquisition

Presented by

Jenni Stone, MHRM, PHR, SHRM-CP Partner, HR Director-HR Shield, Robin Quale Sr. Talent Acquisition Advisor-Malwarebytes

About this talk

“Great vision without great people is irrelevant.”- Jim Collins, Good to Great Not that long ago, talent acquisition was referred to as the recruiting department – with no more responsibility than reviewing resumes, screening candidates, and organizing candidate interviews. The phrase “talent acquisition” is now mainstream and widely accepted by companies of all sizes. Now you and your organization, your employee brand ambassadors, have a story to tell, one that draws people to your organization now, and in the future, so what’s YOUR STORY? This presentation will identify how individual communication impacts the brand, how brands communicate and what it all means for recruiting and employer branding. This session will demonstrate how to utilize the best search engines and sourcing tools available today to find biographical information as well as lists of names of top talent on the web. We will explore a variety of search tools as well as essential techniques for leveraging social media sites to attract and locate the candidates that you need to fill your toughest requisitions. There is a broad end-to-end focus needed; one which stretches from building a strategic employment brand, through sourcing and recruiting, all the way to onboarding top people. Key Takeaways:  Planning and Strategizing  Segmenting the Workforce  Creating, Validating and Maintaining an Employment Brand  Managing and Cultivating Candidate Relationships  Defining Metrics and Conducting Analysis  Creating an Organizational Recruiting Culture

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