How to Expose Your Company Culture to Successfully Attract New Employees

Presented by

Evert-Jan De Kort, Head of Brand Strategy & Founding Partner | mad about you

About this talk

How to improve the candidate experience and your overall Employer Brand Strategy in times when employees can make or break your reputation? Not so long ago, people were used to looking for a job that matched their skills and professional interests. These days however things have changed quite a bit and expectations about work have become much more intertwined with life. In today's digital age, we see people actively taking control over their work life. Employers adapt their people processes and technologies to accommodate for 'work becoming fluid'. Today’s employees want something more: meaning, purpose. A reason to live work well. They expect to enjoy the feeling and conviction that what they do matters. Candidates who consider applying for a job, are more than ever looking for information about the company and the people working there. The answer they are looking for is: “Can I identify myself with that company, and the people who work there?” Hence, attracting people with success to your company requires a well-considered employer culture at your company; the candidate experience starts from the inside. A company culture that encourages transparency, pride and ambassadorship is brought to life in a clear Employer Brand Story and Values. There are 4 conditions for an Employer Brand Story to work: it has to be True, Meaningful, Inspiring and Engaging. In this talk we will further explore the perspectives of the so-called work-life balance, learn the pitfalls and strengths of culture & values, and look at how some soul-searching inside your company is key to get outside talent in.
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