Improving Talent Identification & Hiring Success through Branding

Presented by

Danielle Moser & Jody Fosnough, SHRM-SCP, SPHR, ManpowerGroup Talent Solutions

About this talk

According to a recent article by the Society of Human Resource Management (SHRM), the labor market continues to improve - 1.4 Million job gains in August 2020 and unemployment rates falling to 8%. That said, the number of individuals in the job market remains in the millions, and employees are nervously keeping one eye on the job boards anticipating company furloughs and layoffs. The pace at which employers are bringing back employees and adding jobs is slowing amidst the growth, requiring organizations to create a laser focus on their hiring strategies. Savvy hiring managers and talent acquisition experts are recognizing the opportunity to impact their organization by identifying talent that aligns and engages with the company’s culture, mission, and business objectives. The challenge becomes, how to efficiently and effectively identify high caliber talent from the abundant pool of qualified candidates. Today’s session equips hiring managers, recruiters, talent acquisition & HR professionals with the insight and tools to identify candidates who have clarity and confidence in how they will generate positive results immediately and impact the organization’s success. Specifically, we will address: - How does an applicant’s personal brand translate to your hiring success? - What should you look for in a candidate to improve confidence in your hiring decision? - When & where does your own employer brand impact the type of candidates you will attract? You will leave today’s session with tangible tools and ideas to implement immediately in your organization to optimize the identification and prioritization of a candidate pool, and ensure the hiring you generate impacts business outcomes, aligns with the organization’s values and needs, and is engaged and excited to retain employment.

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