Name: Recruitment Branding 101: How Culture & Vision Attract Top Talent
Start: 2021-05-26T17:00:00Z
End: 2021-05-26T17:00:37.000Z
Location: BrightTALK
Rating: 5

This BrightTALK Channel features useful content for human resources professionals.  Presentations will cover employment and labor law, emerging media trends, training, onboarding, and employee engagement.

Let’s dive into the world of threat actors posing as remote employees. Tune in as CISO Alex Holden uncovers their tricks, from passing background checks with mules to what they do once they’re hired. Plus, he’ll share practical tips to spot these imposters before and after they get in.

Key Takeaways:
- Understand fake remote employee threats.
- Know how to detect fictitious employee scams and how to prevent them.
- Learn key steps in investigating fake remote employee scams.

The Fine Art of NOT Hiring Nation State Threat Actors

Simplifying HR interactions for employees makes a huge difference in engagement. From onboarding and job changes, through personal needs and leaves, automation and GenAI are game changers. 

The employee experience starts the day they receive an offer, and how you work with them sets the tone for ongoing engagement with the organization. With today’s technology, you can offer a seamless onboarding experience that helps them complete all onboarding tasks, including those delivered by providers outside of HR, like IT and Facilities. That same technology can later provide information and support addressing a variety of employee needs.

This session from Influencer Phyllis Drucker will demonstrate how providers can help deliver all HR services using workflows, automation, and AI. Examples include: onboarding and other job changes, leaves of absence, and some simple employee tasks like one-time payments and employment verification letters. It will also demonstrate how GenAI can help employees easily retrieve HR and payroll information, without employers needing to set up extensive employee knowledge bases.

Employee Experiences That Matter

Across industries, we are seeing a rise of quiet quitting, burnout, and high turnover. These aren't isolated problems, but clear signals of a deeper cultural disconnect within organisations. When employee disengagement is misinterpreted as laziness, burnout is celebrated as dedication, and high turnover is a recruitment problem, we're missing crucial warning signs about our organisational health. 

We need to move away from treating symptoms towards addressing the root cause: workplace culture. To future-proof our workplaces we need to stop looking at superficial fixes or perks. We instead need to understand how misaligned values, poor leadership, and lack of purpose directly impact employee engagement and organisational performance. 

Join Yasmine Alani (Director of Transformation at Media Zoo) to discover how to turn your organisational culture from a potential liability into your strongest strategic asset. 

Topics for discussion include: 

- Understand how burnout and quiet quitting are direct responses to misaligned values, poor leadership, and lack of purpose. 
- Recognise the part engagement plays in the success of your organisation 
- Practical, people-first strategies for authentic leadership and trust-building 
- Blueprint for driving cultural change through human-centred design principles

The Engagement Equation: Culture as Your Competitive Edge

In today's rapidly evolving work environment, the key to sustaining growth and competitiveness lies in future-proofing the workplace through strategic human resource initiatives. This presentation, "Revolutionizing the Workspace: A Blueprint for Enhanced Employee Experiences," aims to delve into the critical elements of designing and implementing HR strategies that elevate employee experiences, fostering a culture of engagement, innovation, and resilience.

We begin by exploring the concept of the employee experience and its pivotal role in shaping organizational success. Recognizing that employee expectations are continuously changing, especially in the wake of global challenges and the rise of remote work, we will outline a framework for assessing and enhancing every stage of the employee lifecycle, from onboarding to development and retention.

Central to our discussion will be the integration of technology in creating a seamless and empowering work environment. We will examine how digital tools and platforms can facilitate better communication, collaboration, and work-life balance, thereby increasing employee satisfaction and productivity. Additionally, the presentation will highlight the importance of personalized experiences, leveraging data analytics to tailor HR practices to meet the diverse needs of the workforce.

Revolutionizing the Workspace: A Blueprint for Enhanced Employee Experiences

It’s time to get serious about implementing strategies to ensure your employees are equipped with the skills, knowledge and resilience needed to adapt to future changes and challenges within your organization, and in your industry – and to seize opportunities for your company's success. 

In this presentation, Ken Schmitt, CEO and founder of TurningPoint, a recruiting and HR firm, will provide insights on how organizations can better prepare their workforce to stay competitive and engaged. Key topics include: 

Level Setting the Current Market
- The Demand for talent is in full swing.
- Compensation levels - we aren't going back to 2019.
- Relocation isn't what is used to be.
- Lateral moves are So 2015.
- Your employer brand matters like never before.
 
Evolving Expectations
- Work from home or not at all.
- Transparency.
- What's my impact.
- Understanding (and explaining) AI.
 
Workforce Engagement
- Collaboration is what it’s all about.
- Diversity of thought.
- Recognition.
- Career conversations.
- Career pathways.

Future Proof Your Workforce Strategy

Businesses are required to change more rapidly and frequently than ever before. Yet recent reporting shows that over 70% of transformation programmes fail.  What are we getting wrong?
 
Among the focus on processes and technology, the human element often gets overlooked. This leads to resistance to change and disengagement which ultimately leads to poor retention rates and productivity. 
 
But what if there was a better way? A way to navigate change with engagement and buy-in? Join Yasmine as she demonstrates the key to unlocking successful transformation programmes by prioritising the people at the heart of the change.
 
Key Takeaways:
- Why the majority of transformation programmes fail.
- What we mean by human-centric transformation.
- Strategies and best practices to put people at the centre of your change programmes and increase engagement.
- Practical tips for leaders to champion human-centric transformation initiatives within their organisations.

People Over Processes: How to Guarantee Engagement for a Change Fatigued Workforce

Layoffs and recession panic are all over the news. 

We regularly hear about companies cutting HR and DEI budgets and freezing hiring, but does the data support it? 

In this talk with Dr Solange Charas, we will hear n current economic trends and how to avoid financial panic in the face of the current recession. 

We’ll discuss turnover trends in specific industries, help you understand the different types of unemployment, and review changes in unemployment patterns over time. 

So many organizations have been making problematic decisions about hiring, firing, and layoffs on gut instinct, panic, and fear. Learn how to stand out from the crowd by using data-driven workforce planning to make informed decisions that save money, stress, and time

Avoiding Layoffs During Recession Panic

Tune into this webinar to hear a fresh, adventurous journey into revitalizing our work environments. This session isn't just a talk; it's an interactive quest to arm you with the strategies necessary to tackle the modern-day dragons of disengagement, turnover, and dissatisfaction. With a blend of storytelling and practical insights, we explore the transformative powers of effective communication, heartfelt recognition, and continuous personal growth.

Through engaging narratives and real-world examples, this session will equip you with the tools you need, not just as concepts but as practical applications tailored to breathe life into your organizational culture.

This quest is for leaders, HR professionals, and anyone ready to wield the power of transformation to not just slay dragons but turn them into allies. Join us, and let's co-create the future of work, one where every day is an opportunity to make magic moments happen.

Reimagining the Employee Experience: A Quest to Slay Workplace Dragons

Achieving success with employee experience initiatives requires the right mix of technologies and strategies for understanding employee behavior and optimizing engagement. 

In this webinar, discover data-based insights on how the most successful companies approach employee experience, and what technologies they have in place, from employee experience platforms, intranets, voice-of-the-employee software, and more.

How to Achieve Success When Optimizing Employee Experience

Keeping a competitive advantage in today's rapidly evolving business landscape means organisations are considering more transformation programmes than ever before. However, recent reporting shows that up to 70% of transformation programmes fail. Why?
 
Among the focus on processes and technology, the human element often gets overlooked, leading to disengagement and resistance to change. In this webinar, we delve into the critical importance of human-centric transformation to elevate employee experience. We explore strategies and best practices that bridge the gap between necessary change and advancements and the realities of a human workforce. Join us as we uncover the key to unlocking successful transformation programmes by prioritising the people at the heart of the change.
 
Key Takeaways:
- What is human-centric transformation?
- Understanding the impact of neglecting the human element in transformation programmes.
- How to recognise if your approach to transformation puts your employees at the centre.
- Case studies of organisations that have achieved success in their transformation efforts.
- Practical tips for leaders to champion human-centric transformation initiatives within their organisations.

The Missing Link: Why a Human-Centric approach to Transformation is Essential

Workplace strategies continue to evolve as companies grapple with how to achieve the right balance between home and office work for their employees. The policies and technologies they put in place must help build company culture in a hybrid workplace while also boosting employee productivity, retention, well-being, and other key business metrics. Increasingly, how employees use and interact within collaboration apps such as team chat and video meetings is helping guide decisions aimed at improving employee experience.

 In this webinar: 
- Learn about the role of collaboration in improving employee experience
- Understand the types of collaboration behavior data available
- Discover how collaboration behavior data can guide decision making for the hybrid workplace

Collaboration behavior data: Where it fits in for enhancing employee experience

Recruitment and talent technology have revolutionized the way organizations find, attract, and retain top talent in today's competitive job market. In this webinar, we delve into the latest trends and advancements in recruitment and talent technology that are reshaping the hiring landscape. We explore how innovative technologies such as artificial intelligence (AI), machine learning, and data analytics are being leveraged to streamline the recruitment process, enhance candidate experiences, and optimize talent acquisition strategies.

Gain insights, best practices, and real-world examples of how organizations are effectively utilizing recruitment and talent technology to gain a competitive edge in the war for talent.

Topics covered will include:
- The use of AI-powered resume screening.
- Video interviewing.
- Candidate assessment tools.
- Predictive analytics for talent forecasting.
- Talent management software.

Trends in recruitment and talent technology

A coaching style of management is a leadership approach that focuses on developing employees’ skills and abilities, unlocking self-limiting beliefs though powerful questions, and through regular feedback, support and guidance. It involves asking questions, active listening, and providing support and encouragement to help employees achieve their goals along with enabling a culture of high performance, collaboration, empowerment and fulfilment. This management style comes with many benefits such as:
- Improved performance.
- Increased engagement.
- Better communication.
- Increased job satisfaction.
- Improved retention.
- Better teamwork.
- Increased innovation.

However, leading with a coaching style can also face some challenges in a hybrid or remote work environment, such as:
- Lack of face-to-face interaction.
- Difficulty in building trust and rapport.
- Isolation and disconnection.
- Distractions and interruptions.
- Health and well-being issues.

In this presentation, learn how to overcome these challenges and leverage the benefits of a coaching style of management. Attendees will learn tips and strategies of how to implement a coaching style of management such as:
- Examining the existing culture within the organisation.
- Adopting a coaching style as a strategic initiative with major involvement from HR.
- Establishing clear expectations and goals.
- Providing regular feedback.
- Using technology to facilitate communication and collaboration.
- Fostering a culture of learning and development.
- Enhancing HR’s strategic role who can best contribute to company success in leading out on this initiative.
- Using the GROW model (Goal, Reality, Options, Will) as one of the top coaching models for leaders.

By attending this presentation, you will gain knowledge on how to improve your leadership skills and lead your hybrid or remote team with confidence and impact, helping you to create a more engaged, motivated and productive team.

A coaching style of management in a remote or hybrid working environment

Teams thrive best when led by positive leaders.

The styles that were relevant in previous decades are no longer effective. The leadership evolution is real.

This webinar, presented by CEO Michelle Beauchamp, will equip those who lead others with the tools to demonstrate that they care. Of course, productivity and deadlines are as important as ever. Leaders can still use their power but not for control. Rather, when power skills are used correctly, morale increases, relationships grow, and the team feels empowered.

Participants who attend this session will:
- Understand the difference between “soft skills” and “hard skills.” 
- Recognize why “soft skills” are now referenced as “power skills.”
- Enrich communication skills (speaking and listening ) to build rapport with the team.
- Identify how to influence others and navigate to improve results.

About the speaker
Michelle Beauchamp, CEO of The Champ Group, is a certified coach, speaker and trainer on the John Maxwell team. Michelle’s 25 years in Corporate America as a Sales Leader in Telecommunications, combined with her 12 + years as an entrepreneur, has equipped her to help others explore their strengths, improve areas of weakness and through a journey of inner discovery, create and lead inclusive cultures that enrich relationships and increase productivity.

A member of eSpeakers, she’s also licensed in the Everybody at the Table DEI content, and FOR, the program that helps clients identify their purpose and practice to build customer, team and community excellence.

A member of Connected Women of Influence, Michelle volunteers as a SUE (Successful Unstoppable Empowered) Talk Coach to guide others to craft and deliver memorized talks.

Adopt positive power skills to influence a people-centric team

In today's competitive business landscape and post-covid world, organisations are constantly seeking ways to gain a competitive edge. One key area where businesses often fail to focus is cultivating a people-first culture. This talk will explore why the best performing organisations prioritise their employees' well-being and development, leading to increased productivity, innovation, and overall success. 

This talk will delve into the various ways in which a people-first culture positively impacts employee engagement, satisfaction, and retention, ultimately driving organisational performance. Attendees will gain valuable insights into the strategies and practices employed by some top-performing organisations that have adopted this culture, as well as practical steps they can take to foster a people-first culture within their own companies.

About the speaker:
Yasmine is a multi-award winning learning professional, recognised for being a Culture Pioneer of Learning, a Top 100 Future Leader, and most recently winning the LPI Learning Professional of the Year Award 2023.  She has a wealth of experience driving learning campaigns across global organisations, and also within Media Zoo to create meaningful change. Her combined experience as a barrister, qualified coach and a practitioner of NLP, DISC and Myers-Briggs, enables her to bring a human centric approach to her work. Yasmine's passions lie in people and culture, and ensuring that strategies in these areas go beyond a tick box exercise.

The Power of People: Elevate business performance with a people-first culture

With so many new technologies available, each of them boasting new tools, features and metrics, we might forget what is really needed to create a culture of learning in your company.  

In this talk, thought leader Evert-Jan De Kort will explore three too often overlooked human drivers to nurture the growth mindset companies are looking for. These three drivers release people’s innate drive, improve productivity at all levels and eventually result in better engagement, commitment, and fulﬁllment.  
 
Companies are facing many new challenges in the new world of hybrid working, with employees re-evaluating their work-life balance. Nurturing their innate drive and sense of accomplishment are crucial to keep your employees together.  
 
This talk will inspire you with real life cases and give you fresh perspectives to ignite a learning culture with strong foundations, not weak features. 
 
In this webinar you will learn about: 
1. Curiosity: encourage and trust people to take ownership of their skill development 
2. Authenticate pride: nudge people and teams to see no limits to their true potential  
3. Purpose: unite people to use their skills to stand for something bigger than themselves, both in their personal and professional perspectives.  
 
About the speaker:
Evert-Jan De Kort has more than 20 years of experience in digital marketing and brand consulting. With his brand consulting agency mad about you, he works on the crossroads of purpose, identity and culture. With his team, he has been working with various leading companies in diverse markets to create solid company cultures and strong employer brand platform.  

On the side, Evert-Jan is also involved in communities where youngsters share their personal growth needs and ambitions.

The secret drivers to nurture a learning culture in your company

Tap into the power of applied neuroscience to improve employee engagement, strengthen productivity and retain top talent. Dr. Rock will discuss...

• Challenges in leadership with a hybrid workforce, and solutions for a platform world of work
• Implementing culture regardless of location and enabling employee autonomy
• The science behind growing employee attrition/resignation and recruitment challenges—and what can be done about it
• How to influence leadership to adopt more effective and inclusive talent practices based on science

The Neuroscience of People Management in a Hybrid World

"Phone a friend." In the old game show, that was a way to get help on a tricky question. Today, we don't have to just rely on that to find new talent. Based on a brand-new research study, we'll dive into the hiring trends affecting employers as well as their plans to leverage technology. In addition to the technology component, we'll examine why and when employers plan to add recruiting headcount instead of technology and vice versa. This session will be a practical look at the intersection of your talent team and your talent technology stack -- so don't miss out!

New Data On 1000+ Employers: Hiring Technologies They Plan to Buy This Year

Recruitment Branding
g 101: How Culture & Vision Attract Top Talent 
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-The ONE THING You Need To Create A Remarkable Candidate Experience
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Recruitment Branding 101: How Culture & Vision Attract Top Talent

Human Resources

Talent Management

Talent

Talent Acquisition

Branding

Recruitment

Marketing

Content Marketing

Corporate Brand

Many elements come into play when attracting the right talent. Is your careers page up-to-date? Does your website accurately represent your company culture and communicate it clearly to recruited applicants? In terms of internal processes, do you have an ongoing talent acquisition strategy? How efficient are your application screening and onboarding processes? Where and how are you looking for top candidates and are you enabling them to find you? Discover best practices and learn from industry thought leaders by joining the recruiting community.

Recruiting

Happy employees make productive employees. HR managers are now finding that compensation and benefits alone cannot keep employees happy; they also need nurturing through proper training and development. Join the BrightTALK talent management community to learn how to engage and retain your best talent by providing them with the tools and rewards they need to enhance their performance and reach their potential.

Small businesses and enterprises alike are competing for not only market share, but also for the best employees to move their businesses forward. Competitive salary and benefits packages are the foundation of high employee satisfaction. Join this community to keep up with changing regulations and learn how to optimize workforce costs with competitive yet cost-effective employee benefits and compensation plans.

Benefits and Compensation

Modern human resources professionals are charged with not only the recruitment of talent, but also retention, satisfaction and management. They also support the training, assessment and compensation aspects of employee management. Join this community to connect with thought leaders and learn about trends in benefits, compensation and talent management. Stay ahead of the curve to attract and retain top talent and strengthen organizational leadership and culture.

HR Strategy

Get powerful human resource management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which HR practices and strategies have been shown to be effective in retaining and growing talent.

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Recruitment Branding 101: How Culture & Vision Attract Top Talent

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Human Resources Management