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AdReaction: Marketing in a Multiscreen World (North America)

Joline McGoldrick - Research Director, Millward Brown
** PLEASE NOTE: Webinar content begins 5:45 minutes in.

We invite you to join our webinar on April 23rd, as our U.S. research lead takes us through the highlights of the AdReaction 2014 Multiscreen Research and explores:

•How are screens used – and how much?
•How do consumers interact across screens?
•Multiscreen mindsets and motivators
•Implications and best practices for marketers
Apr 23 2014
48 mins
AdReaction: Marketing in a Multiscreen World (North America)
  • Channel
  • Channel profile
  • WEBINAR TENDÊNCIAS DE MÍDIA & DIGITAL 2015 Recorded: Mar 18 2015 45 mins
    Adriana Sousa, Fernando Diniz, Eugenio Garcia
    Nas Previsões de Mídia & Digital 2015, a Millward Brown identificou as principais tendências que impactarão fortemente as estratégias de marketing e o cenário de mídia nos próximos anos.

    Nesse webinar gratuito, Adriana Sousa, Diretora LatAm de Mídia e Digital da Millward Brown, em conjunto com nossos convidados Fernando Diniz, Head de Estratégia e Conteúdo da F.Biz e Eugenio Garcia-Perate, Head of Communication da Diageo, discutirão algumas destas tendências e suas possíveis implicações para as marcas e para a publicidade no Brasil.

    WEBINAR EM PORTUGUÊS
  • WEBINAR TENDENCIAS DE MEDIOS & DIGITAL 2015 Recorded: Mar 18 2015 47 mins
    Jorge Alagon , Gonzalo Barbieri , Jorge Arturo Gutierrez Diaz
    En las Predicciones de Medios & Digital 2015, Millward Brown identificó las tendencias clave que impactarán con fuerza las estrategias de mercadotecnia que deberás implementar durante los próximos años para hacer crecer tu marca.

    En este Webinar gratuito de 45 minutos, Jorge Alagón, CSO LatAm de Millward Brown en conjunto con nuestros invitados Gonzalo Barbieri, Research Manager LatAm de Google y Jorge Arturo Gutiérrez Díaz, Head of Media de Danone México, discutirán algunos de estos temas y su probable efecto sobre las marcas y la publicidad en nuestra región.

    WEBINAR EN ESPAÑOL
  • Digital and Media Predictions 2015 - Asia-Pacific Recorded: Feb 25 2015 33 mins
    Mark Henning, Matthew Jorgenson, Naru Radhakrishnan and Straford Rodrigues
    In this free webinar, MB Media and Digital Expert, Mark Henning is joined by Matthew Jorgenson, Naru Radhakrishnan and Straford Rodrigues to discuss the key themes and implications of the changing digital and media landscape. Register to attend so you are prepared to embrace the latest important trends in the coming year and beyond. #gettingmediaright

    To read our 2015 Digital & Media predictions use this link: www.millwardbrown.com/DigitalPredictions

    Please note that you do not need to phone in to hear this webinar. To listen to the presentation simply turn on your computer’s speakers or plug in your headphones. The session will only be 30 minutes but the system books it for 45 minutes.
  • Digital and Media Predictions 2015 - Europe, Middle-East & Africa Recorded: Feb 12 2015 31 mins
    Vincent Blaney, Aritz Reyes and Chris Binns
    In this free webinar, MB Media and Digital Expert, Vincent Blaney, is joined by guest speakers Aritz Reyes and Chris Binns to discuss the key themes and implications of the changing digital and media landscape. Register to attend so you are prepared to embrace the latest important trends in the coming year and beyond. #gettingmediaright

    To read our 2015 Digital & Media predictions use this link: www.millwardbrown.com/DigitalPredictions

    Please note that you do not need to phone in to hear this webinar. To listen to the presentation simply turn on your computer’s speakers or plug in your headphones. The session will only be 30 minutes but the system books it for 45 minutes.
  • Digital and Media Predictions 2015 - North America and Canada Recorded: Feb 9 2015 38 mins
    Joline McGoldrick, Kelly Pellico, Marc Ryan
    In this free webinar, MB Media and Digital Expert, Joline McGoldrick is joined by Kelly Pellico and Marc Ryan to discuss the key themes and implications of the changing digital and media landscape. Register to attend so you are prepared to embrace the latest important trends in the coming year and beyond. #gettingmediaright

    To read our 2015 Digital & Media predictions use this link: www.millwardbrown.com/DigitalPredictions

    Please note that you do not need to phone in to hear this webinar. To listen to the presentation simply turn on your computer’s speakers or plug in your headphones. The session will only be 45 minutes but the system books it for 60 minutes.
  • 72 hours – all it takes to get the best ROI for your advertising spend Recorded: Nov 6 2014 14 mins
    Harriet Dixon
    Express Creative Development Program NZ webinar

    Join us for an exclusive to New Zealand webinar ‘72 hours – all it takes to get the best ROI for your advertising’. Hosted by our Creative Development Director, Harriet Dixon will showcase the effectiveness of LinkExpress and announce our special introductory offer – an opportunity not to be missed!
  • 玩转成功创意,创造高额回报 Recorded: Oct 24 2014 51 mins
    魏力, 华通明略上海分公司客户群总监
    让我们的创意开发和神经科学专家为您揭示有关广告成功要素的最新洞察,让您的广告获得最优投资回报。探究如何做好6秒短视频到6分钟影片的各类视频广告,了解故事讲述为何是品牌抓住受众注意力的重要手段。找出品牌广告中的关键要素,确保您的创意能够产生回报。 请注意,您无需打进电话收听本网络讲座,只需打开电脑扬声器或插上耳机即可
  • Is your creativity paying? Europe, Middle-East & Africa webinar Recorded: Oct 16 2014 31 mins
    Dan White, Sarah Walker, Vincent Blaney
    Join our creative development and neuroscience experts as they present the latest insights on key success factors for advertising that delivers the best return on investment. Learn how to get video right, from 6 second vines to 6 minute films, and why storytelling is so important in capturing attention for your brand. Discover what’s important for your brand’s advertising so that you can make sure your creativity pays.

    Please note that you do not need to phone in to hear this webinar. To listen to the presentation simply turn on your computer’s speakers or plug in your headphones.
  • Is your creativity paying? North and Latin America webinar Recorded: Oct 15 2014 39 mins
    Mitzi Lorentzen, Felipe Ramirez, Ann Green
    Join our creative development and neuroscience experts as they present the latest insights on key success factors for advertising that delivers the best return on investment. Learn how to get video right, from 6 second vines to 6 minute films, and why storytelling is so important in capturing attention for your brand. Discover what’s important for your brand’s advertising so that you can make sure your creativity pays.

    Please note that you do not need to phone in to hear this webinar. To listen to the presentation simply turn on your computer’s speakers or plug in your headphones.
  • Is your creativity paying? Asia-Pacific webinar Recorded: Oct 15 2014 34 mins
    Jane Ketelbey, Anna Heath, Shiv Moulee
    Join our creative development and neuroscience experts as they present the latest insights on key success factors for advertising that delivers the best return on investment. Learn how to get video right, from 6 second vines to 6 minute films, and why storytelling is so important in capturing attention for your brand. Discover what’s important for your brand’s advertising so that you can make sure your creativity pays.

    Please note that you do not need to phone in to hear this webinar. To listen to the presentation simply turn on your computer’s speakers or plug in your headphones.
  • 48 hours for absolute certainty about how your ad is going to perform in market Recorded: Oct 8 2014 22 mins
    Matthew Jorgenson
    See how our validated approach can give you complete confidence to make faster and smarter advertising decisions
  • 48 hours for absolute certainty about how your ad is going to perform in market Recorded: Oct 1 2014 24 mins
    Matthew Jorgenson
    See how our validated approach can give you complete confidence to make faster and smarter advertising decisions.
  • The Secrets of Brand Growth Recorded: Jul 2 2014 33 mins
    Nigel Hollis, Chief Global Analyst, Peter Walshe, Global BrandZ Director and Claire Spaargaren, Brand Peformance Director
    The combined value of the BrandZ Top 100 Most Valuable Global Brands has nearly doubled since the first ranking was produced in 2006 and has led to many marketers asking “How did they do it?”.

    In this webinar, Nigel Hollis, Millward Brown’s Chief Global Analyst and blogger, will be joined by BrandZ guru, Peter Walshe, and Brand Performance expert, Claire Spaargaren, to look at brand success stories and uncover the secrets of brand growth.

    Join us to gain inspiration for your own brand growth strategy and maybe try something new and different.

    Please note that you do not need to phone in to hear this webinar. To listen to the presentation simply turn on your computer’s speakers or plug in your headphones.
  • AdReaction CANADA: Marketing in a Multiscreen World Recorded: Jun 19 2014 48 mins
    Cesar Zea - Director, Millward Brown Canada
    We invite you to join our webinar on June 19th, as our Canadian research lead takes us through the highlights of the AdReaction 2014 Multiscreen Research and explores:

    •How are screens used – and how much?
    •How do consumers interact across screens?
    •Comparison of French and English Canadians
    •Multiscreen mindsets and motivators
    •Implications and best practices for marketers
  • AdReaction: Marketing in a Multiscreen World (USA) #2 Recorded: May 20 2014 56 mins
    Joline McGoldrick - Research Director, Millward Brown
    Our April webinar was a hit and we've been asked to host another. Please join us on May 20th, as our U.S. research lead takes us through the highlights of the AdReaction 2014 Multiscreen Research and explores:

    •How are screens used – and how much?
    •How do consumers interact across screens?
    •Multiscreen mindsets and motivators
    •Implications and best practices for marketers
  • AdReaction: Marketing in a Multiscreen World (North America) Recorded: Apr 23 2014 48 mins
    Joline McGoldrick - Research Director, Millward Brown
    ** PLEASE NOTE: Webinar content begins 5:45 minutes in.

    We invite you to join our webinar on April 23rd, as our U.S. research lead takes us through the highlights of the AdReaction 2014 Multiscreen Research and explores:

    •How are screens used – and how much?
    •How do consumers interact across screens?
    •Multiscreen mindsets and motivators
    •Implications and best practices for marketers
  • Making sense of multiscreen in Africa, Middle-East & Asia-Pacific Recorded: Apr 16 2014 24 mins
    Mark Henning, Head of Media & Digital
    Attend this webinar to hear the latest insights from Millward Brown’s Global AdReaction Study: Making Sense of the Multiscreen World. Learn about how consumers across Africa, Middle-East and Asia-Pacific are using their screens and what your brand should consider to reach your target audience. Multiscreening behaviors will be explored in detail, highlighting surprising differences across the region and unearthing marketing opportunities for forward-thinking brands wishing to embrace new behaviors and exploit new channels.
  • Making sense of multiscreen in Europe Recorded: Apr 3 2014 45 mins
    Vincent Blaney, European Brand Director - Media and Digital, Millward Brown
    Attend this webinar to hear the latest insights from Millward Brown’s Global AdReaction Study: Making Sense of the Multiscreen World. Learn about how consumers in Europe are using their screens and what next steps your brand should consider to reach your target audience. Multiscreening behaviours will be explored in detail, highlighting surprising differences across the region and unearthing marketing opportunities for forward-thinking brands wishing to embrace new behaviours and exploit new channels.
  • Meaningfully Different framework - come le marche possono generare valore Recorded: Feb 28 2014 35 mins
    Roberto Rossi - Innovation Marketing Director, Millward Brown Italy
    In questo webinar Millward Brown introduce un nuovo ed innovativo modello di analisi dello stato di salute delle marche e della loro capacità di generare valore per l’azienda.
    Sviluppato basandosi su learning accumulati in 40 anni di attività di monitoraggio delle performance delle marche, e tenendo conto delle più evolute teorie di marketing e neuroscienza, il “MEANINGFULLY DIFFERENT framework” è stato sottoposto ad un rigido ed esteso processo di validazione empirica ed è oggi disponibile all’interno delle soluzioni di ricerca offerte da Millward Brown.
  • Multi-screen marketing trends Recorded: Jan 30 2014 48 mins
    Duncan Southgate, Global Brand Director - Digital, & Martin Ash, Director
    Staying ahead of the curve, or even up-to-date with the latest digital trends is challenging for marketers. Trying to make sense of new behaviours and technologies, in addition to understanding the opportunities they present for your brand, can be daunting. Get it right and your brand rides on the crest of a new-technology wave, engaging audiences and building kudos along the way; get it wrong and the money, effort and resource is wasted.
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At Millward Brown, we’re passionate about helping clients grow brands. We’re experts in advertising, marketing, communications, media, digital and brand equity research, and we work with 90% of the world’s leading brands. Through this channel, we will share insight-led content focusing on brand strategy, creative development, channel optimisation and brand performance.

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  • Title: AdReaction: Marketing in a Multiscreen World (North America)
  • Live at: Apr 23 2014 4:00 pm
  • Presented by: Joline McGoldrick - Research Director, Millward Brown
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