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Is your creativity paying? Europe, Middle-East & Africa webinar

Join our creative development and neuroscience experts as they present the latest insights on key success factors for advertising that delivers the best return on investment. Learn how to get video right, from 6 second vines to 6 minute films, and why storytelling is so important in capturing attention for your brand. Discover what’s important for your brand’s advertising so that you can make sure your creativity pays.

Please note that you do not need to phone in to hear this webinar. To listen to the presentation simply turn on your computer’s speakers or plug in your headphones.
Recorded Oct 16 2014 31 mins
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Presented by
Dan White, Sarah Walker, Vincent Blaney
Presentation preview: Is your creativity paying? Europe, Middle-East & Africa webinar
  • Channel
  • Channel profile
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    Duncan Southgate, Global Brand Director, Media & Digital, & Daren Poole, Global Brand Director, Creative Development
    Join our leading media and creative development experts to learn more about our global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns.

    Our experts will discuss key challenges marketers face today and outline success factors to help you maximise synergies across channels, and develop multichannel campaigns that drive brand growth.
  • Creating effective multichannel campaigns Feb 7 2018 1:00 pm UTC 60 mins
    Duncan Southgate, Global Brand Director, Media & Digital, & Daren Poole, Global Brand Director, Creative Development
    Join our leading media and creative development experts to learn more about our global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns.

    Our experts will discuss key challenges marketers face today and outline success factors to help you maximise synergies across channels, and develop multichannel campaigns that drive brand growth.
  • Creating effective multichannel campaigns Feb 6 2018 6:00 pm UTC 60 mins
    Duncan Southgate, Global Brand Director, Media & Digital, & Daren Poole, Global Brand Director, Creative Development
    Join our leading media and creative development experts to learn more about our global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns.

    Our experts will discuss key challenges marketers face today and outline success factors to help you maximise synergies across channels, and develop multichannel campaigns that drive brand growth.
  • Webinar Predicciones - Latinoamérica Feb 1 2018 3:30 pm UTC 60 mins
    Fernando Sánchez, Director de Media & Digital Kantar
    Asiste al webinar y conoce las predicciones de Kantar Millward Brown para 2018
    Por décimo año, Kantar Millward Brown se complace en anunciar el lanzamiento del reporte Media & Digital Predictions 2018. Este reporte anual reúne a nuestros expertos en Media & Digital de todo el mundo para analizar las tendencias y predecir el impacto que tendrán en nuestra industria.
    2018 apunta a ser otro año de mucha actividad para los especialistas en Marketing, conoce lo que implican esos retos y cómo enfrentarlos.
  • 2018 Strategies for Success with Chinese Health Conscious Consumers. Jan 24 2018 10:00 am UTC 60 mins
    Jules Young, Kantar Global Account Director, Greater China
    68% of Chinese consumers questioned by Kantar in December 2017 across Tier 1 to 3 Cities in China stated that they expect to spend more money in 2018 on achieving their Health & Wellness goals than they did in 2017.
    This webinar will share the findings from our study and discuss the strategies and tactics that brands can employ to ensure that they achieve more than their fair share of this increased spending. If you want to understand how to tap into this trend in your offline and on-line retail strategy, in your digital media and Key Opinion Leader Strategy including Medical Professionals, or in your brand positioning, then the insights and case studies in this webinar will be highly valuable for you, your marketers and product innovators.

    To reach us, or to know more information, data and analysis of health and wellness market in Greater China, please contact Sarah Kuo at +86-21-22870937 or Sarah.Kuo@kantar.com
  • 2018品牌如何赢得“健康”趋势? Jan 24 2018 4:00 am UTC 60 mins
    李征,凯度健康中国区总监
    在新年伊始的展望中,凯度针对中国一至三线城市的消费者进行新年期许调研, “健康”是最重要的新年愿望。68%的受访者人表示今年会在健康保健方面花费更多钱以达成目标。
    本次网络研讨会我们将分享调研所得,探讨品牌的战略布局方向,让品牌在为保健而增长的消费中占有更多份额。如果您希望了解公司如何找对产品、服务和市场定位,从而调整您线上线下的零售战略、数字媒体和意见领袖及医疗专家的沟通选择,或者是优化品牌定位策略, 此次网络研讨会中的洞察和案例分析就是专为您和您的销售团队、产品开发团队而准备的。
    如果您想了解有关健康保健方面的更多信息、数据和分析,请致电Sarah Kuo +86-21-22870937 或发邮件至 Sarah.Kuo@kantar.com
  • Marketing in the world of 24 hour data | Americas Recorded: Nov 21 2017 38 mins
    Nigel Hollis, Executive Vice President and Chief Global Analyst; Claire Spaargaren, Global Brand Director, Brand Guidance
    The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Join Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.
  • Marketing in the world of 24 hour data | EMEA Recorded: Nov 21 2017 38 mins
    Nigel Hollis, Executive Vice President and Chief Global Analyst; Claire Spaargaren, Global Brand Director, Brand Guidance
    The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Join Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.
  • Marketing in the world of 24 hour data | APAC Recorded: Nov 21 2017 38 mins
    Nigel Hollis, Executive Vice President and Chief Global Analyst; Claire Spaargaren, Global Brand Director, Brand Guidance
    The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Join Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.
  • Connected Life - Webinar Latinoamérica Recorded: Nov 16 2017 53 mins
    Mercedes Ruiz Barrio
    La tecnología está transformando nuestra sociedad pero trae consigo varios retos. Abundan las noticias falsas, hay un crecimiento del uso de chatbots y una preocupación por la seguridad de los datos. En ese entorno ¿cómo las marcas pueden construir y mantener la confianza de los consumidores?

    Participa el próximo 16 de noviembre en el webinar de Connected Life, Hidden dangers: Trust in a Connected World.
    - ¿La conectividad está mejorando las relaciones con los clientes?
    - ¿Qué impacto tienen los chatbot en el servicio al clientes?
    - ¿Cómo pueden generar las marcas nuevas oportunidades de eCommerce al hacer frente a los desafíos de la pérdida de confianza?
  • Hidden Dangers: Trust in a Connected World Recorded: Nov 9 2017 30 mins
    Liam Hickey, Vice President Kantar TNS
    Technology is shaping society but is it making us uncomfortable? From connected devices, to chatbots, how can brands build and maintain trust in this rapidly-evolving world?
    Join us on November 9th as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
    • Is connectivity improving or eroding customer relationships?
    • When it comes to personal data, are we on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
    • How is a world of self-serving or fake information eroding consumer trust in brand messages?
  • Hidden Dangers: Trust in a Connected World Recorded: Nov 7 2017 32 mins
    Liam Hickey, Vice President Kantar TNS
    For Financial Services organizations, the stakes around trust have never been higher than they are today, with trust-breaching incidents having far reaching consequences. High-profile data leaks, and the boom in connected devices monitoring our behavior, has created serious suspicion around how consumer data is being held.

    This presents a challenge both for consumers, who want to trust their financial institutions; and in turn for financial institutions to who need trust to retain customers and grow their business. It is crucial therefore for Financial Services organizations to view this increasing scrutiny as an early warning to maintain maximum transparency, and ensure the data they hold translates clearly into experiences that genuinely benefit their customers.

    Join us on November 7th as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
    - Is connectivity improving or eroding customer relationships?
    - When it comes to personal data, are customers really on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
    - How is a world of self-serving or fake information eroding consumer trust in brand messages?

    We look forward to connecting with you.
  • Hidden Dangers: Trust in a Connected World Recorded: Nov 2 2017 34 mins
    Liam Hickey, Vice President Kantar TNS US
    Technology is shaping society but is it making us uncomfortable? From connected devices, to chatbots, how can brands build and maintain trust in this rapidly-evolving world?
    Join us on November 2nd as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
    • Is connectivity improving or eroding customer relationships?
    • When it comes to personal data, are we on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
    • How is a world of self-serving or fake information eroding consumer trust in brand messages?
  • Launch of the first BrandZ™ Top 50 Most Valuable UK Brands Recorded: Nov 1 2017 37 mins
    Peter Walshe; Global BrandZ Strategy Director, Martin Guerrieria; Global BrandZ Research Director
    Don’t miss a first look at the first annual ranking of the BrandZ™ Top 50 Most Valuable UK Brands on 1 November. It will reveal the UK’s most successful brands, analyse their strengths, and identify the key forces driving growth.
  • Connecting you to your consumers along the Belt and Road Routes Recorded: Nov 1 2017 58 mins
    Sacha Cody
    The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in Greater China in order to sell your products and services to them? If your company is wanting to understand how to sell more of your products or services and drive brand awareness across Greater China, then this is the webinar for you.

    Join Kantar TNS on 1st November as we draw from Connected Life, our international study covering Greater China, to explore how to connect with consumers via different media touchpoints and the role of brands in their digital lives. We will answer questions such as:

    o What is the best way for brands to engage with consumers and through what specific media channels in Greater China?
    o What are consumers’ practices when it comes to e-commerce and what are the opportunities for brands?
    o How digitally connected are consumers in Greater China?
    o To what degree are consumers engaged in social media and how can brands influence them through it?

    If you or your colleagues are interested in finding out more about any Kantar reports and solutions, please contact us on marketing.china@kantar.com.
  • Connecting you to your consumers along the Belt & Road Routes Recorded: Nov 1 2017 58 mins
    Sacha Cody
    The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in Greater China in order to sell your products and services to them? If your company is wanting to understand how to sell more of your products or services and drive brand awareness across Greater China, then this is the webinar for you.

    Join Kantar TNS on 1st November as we draw from Connected Life, our international study covering Greater China, to explore how to connect with consumers via different media touchpoints and the role of brands in their digital lives. We will answer questions such as:

    o What is the best way for brands to engage with consumers and through what specific media channels in Greater China?
    o What are consumers’ practices when it comes to e-commerce and what are the opportunities for brands?
    o How digitally connected are consumers in Greater China?
    o To what degree are consumers engaged in social media and how can brands influence them through it?

    If you or your colleagues are interested in finding out more about any Kantar reports and solutions, please contact us on marketing.china@kantar.com.
  • Webinar - El Secreto del Oro Recorded: Oct 26 2017 50 mins
    Stefanie Klinge, Sebastian Corzo y Gabriel Barrio
    Ganar un Oro en Effies es el objetivo de muchas marcas y agencias pero lograrlo no es una tarea fácil.
    Latam Effie y Kantar Millward Brown se dieron a la tarea de analizar cuáles son los patrones comunes de los ganadores del oro y crear una guía para la industria. Conoce los resultados en este webinar.
  • 把握数字机会,赢得一带一路上的消费者 Recorded: Oct 25 2017 45 mins
    陈雅君
    对于想要进行海外扩张的中国企业来说,“一带一路” 是一个前所未有的商机。想要知道怎样在这些国家的消费者心目中打造你的品牌,为自己找到增长的机会?来参加我们免费的网络研讨会就可以了。

    10月25日,凯度特恩斯将举办网络研讨会,解读“数字生活”(Connected Life)这一全球消费者调查研究所覆盖的30个“一带一路”沿线市场,探索品牌如何能够在消费者的数字生活中与他们建立联系。我们将就以下一些话题进行探讨:

    • 品牌与消费者互动的最佳方式是什么,每个国家具体的媒体渠道是什么?
    • 不同国家的消费者在电子商务中有着怎样的不同行为?对于品牌来说,各国的机遇是什么?
    • 在中国“一带一路”涵盖的四条走廊和整个海上丝绸之路沿线上,消费者们生活的数字化程度有何不同?
    • 消费者在各国的社交媒体上的参与度如何?品牌在不同国家和文化环境下,应该如何通过社交媒体来影响他们的?
    如果您希望获得完整的报告、或是有具体的商务挑战希望听取我们的意见,请通过以下邮件地址与我们联系:marketing.china@kantar.com
  • Hidden dangers: Trust in a connected world Recorded: Oct 24 2017 60 mins
    Michael Nicholas, Rosie Hawkins
    From fake news to connected devices, chatbots and more, technology is shaping society but is it making us uncomfortable? How can brands build and maintain trust in this rapidly-evolving world?

    Join Kantar TNS on 24 October as we draw from Connected Life, our 56 country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
    • Is connectivity improving or eroding customer relationships?
    • When it comes to our data, are we on the losing end of an unfair exchange and what can businesses do to rebuild trust?
    • How is a world of self-serving or fake information eroding our trust in brand messages?
    • How might overcoming obstacles in trust create new eCommerce opportunities for brands?
  • Webinar - Making a lasting impression portuguese Recorded: Jul 13 2017 58 mins
    Silvia Quintanilha
    Dados da Kantar Millward Brown revelam que apenas 15% dos anúncios atuais transmitem mensagens que as pessoas podem facilmente absorver.

    Nós convidamos você a participar do webinar “conseguir um impacto duradouro” onde a equipe Kantar Millward Brown irá compartilhar cinco princípios para uma publicidade bem sucedida que gere crescimento para a marca; discutiremos sobre conteúdos publicitários que geram diferenciação através da emoção.
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  • Title: Is your creativity paying? Europe, Middle-East & Africa webinar
  • Live at: Oct 16 2014 12:00 pm
  • Presented by: Dan White, Sarah Walker, Vincent Blaney
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