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WEBINAR TENDENCIAS DE MEDIOS & DIGITAL 2015

En las Predicciones de Medios & Digital 2015, Millward Brown identificó las tendencias clave que impactarán con fuerza las estrategias de mercadotecnia que deberás implementar durante los próximos años para hacer crecer tu marca.

En este Webinar gratuito de 45 minutos, Jorge Alagón, CSO LatAm de Millward Brown en conjunto con nuestros invitados Gonzalo Barbieri, Research Manager LatAm de Google y Jorge Arturo Gutiérrez Díaz, Head of Media de Danone México, discutirán algunos de estos temas y su probable efecto sobre las marcas y la publicidad en nuestra región.

WEBINAR EN ESPAÑOL
Recorded Mar 18 2015 47 mins
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Presented by
Jorge Alagon , Gonzalo Barbieri , Jorge Arturo Gutierrez Diaz
Presentation preview: WEBINAR TENDENCIAS DE MEDIOS & DIGITAL 2015
  • Channel
  • Channel profile
  • Webinar - Making a lasting impression portuguese Recorded: Jul 13 2017 58 mins
    Silvia Quintanilha
    Dados da Kantar Millward Brown revelam que apenas 15% dos anúncios atuais transmitem mensagens que as pessoas podem facilmente absorver.

    Nós convidamos você a participar do webinar “conseguir um impacto duradouro” onde a equipe Kantar Millward Brown irá compartilhar cinco princípios para uma publicidade bem sucedida que gere crescimento para a marca; discutiremos sobre conteúdos publicitários que geram diferenciação através da emoção.
  • The BrandZ Vital Signs for Brands Success Recorded: Jul 12 2017 53 mins
    Doreen Wang, Peter Walshe, Martin Guerrieria, Elspeth Cheung
    A Healthy brand, an OK brand or a Frail brand – which category does your brand fall into?
    Brands classed as Healthy against the new BrandZ Vital Signs of Brand Success showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall to fall into.
    Drawn from over 3.1 million consumer interviews and validated by extensive research, join our Vital Signs of Brand Success workshop to discover how you can achieve success for your brand, and hear examples of how other brands have achieved outstanding growth.
  • The BrandZ Vital Signs for Brands Success Recorded: Jul 12 2017 55 mins
    Doreen Wang, Peter Walshe, Martin Guerrieria, Elspeth Cheung
    A Healthy brand, an OK brand or a Frail brand – which category does your brand fall into?
    Brands classed as Healthy against the new BrandZ Vital Signs of Brand Success showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall to fall into.
    Drawn from over 3.1 million consumer interviews and validated by extensive research, join our Vital Signs of Brand Success workshop to discover how you can achieve success for your brand, and hear examples of how other brands have achieved outstanding growth.
  • The BrandZ Vital Signs for Brands Success Recorded: Jul 12 2017 53 mins
    Doreen Wang, Peter Walshe, Martin Guerrieria, Elspeth Cheung
    A Healthy brand, an OK brand or a Frail brand – which category does your brand fall into?
    Brands classed as Healthy against the new BrandZ Vital Signs of Brand Success showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall into.
    Drawn from over 3.1 million consumer interviews and validated by extensive research, join our Vital Signs of Brand Success workshop to discover how you can achieve success for your brand, and hear examples of how other brands have achieved outstanding growth.
  • Webinar - Making a Lasting Impression - español Recorded: Jun 27 2017 60 mins
    Stefanie Klinge
    Conoce los resultados del reporte Making a lasting impression, el cual se basa en el análisis de la base de datos de Kantar Millward Brown de 160,000 anuncios evaluados para demostrar cómo la comprensión de los factores que impulsan el compromiso puede hacer más efectiva la publicidad.
  • Make a Lasting Impression Recorded: Jun 15 2017 31 mins
    Daren Poole, Global Brand Director for Creative Development at Kantar Millward Brown
    Join Kantar Millward Brown as we provide insight into how brands can Make a Lasting Impression. Our latest report highlights 5 Principles for creating great ads that drive brand growth. Make a Lasting Impression shares examples of some of the most successful global and local advertising from the last year as well as tips on how ads can make a meaningful impression, amplify brand purpose, engage consumers, tell a story, and increase sales.
  • Make a Lasting Impression Recorded: Jun 14 2017 31 mins
    Daren Poole, Global Brand Director for Creative Development at Kantar Millward Brown
    Join Kantar Millward Brown as we provide insight into how brands can Make a Lasting Impression. Our latest report highlights 5 Principles for creating great ads that drive brand growth. Make a Lasting Impression shares examples of some of the most successful global and local advertising from the last year as well as tips on how ads can make a meaningful impression, amplify brand purpose, engage consumers, tell a story, and increase sales.
  • Webinar lançamento BrandZ Top 100 Global – Versão em português Recorded: Jun 8 2017 27 mins
    Eduardo Tomiya, Director de Kantar Vermeer Latin America
    Lançamento BrandZ Top 100 Global – Versão em português
  • Lanzamiento ranking marcas más valiosas del mundo - BrandZ Recorded: Jun 6 2017 43 mins
    Oliver Pacht, Director Kantar Vermeer
    Conoce cuáles son las marcas más valiosas del mundo. Asiste al webinar en español donde se comunicarán los resultados del Top 100 del BrandZ Global.
  • Webinar AdReaction - Brasil Recorded: Mar 30 2017 47 mins
    Felipe Ramirez - Kantar Latin America; Maura Coracini - Kantar Millward Brown Brasil & Sebastian Codeseira - Kantar Futures
    Quer entender mais sobre a geração que já nasceu conectada?
    Fique por dentro participando do nosso webinar!
    Nesse webinar da Kantar Millward Brown apresentaremos o estudo completo da nova edição do AdReaction Brasil.
    Assista e conheça mais sobre os hábitos e atitudes da Geração Z de consumidores brasileiros:
    •Quais são suas características, desejos, gostos e desgostos?
    •Como querem interagir com as marcas?
    •O que os diferenciam, em atitudes e comportamento, dos Millennials (Geração Y) e da Geração X?
    O AdReaction é um estudo realizado desde 2001 que fornece insights sobre a percepção que os consumidores têm em relação à publicidade, especialmente em formatos digitais. Nesse ano iremos entender as diferenças sobre a receptividade à publicidade entre as três gerações – X,Y e Z. O AdReaction desse ano contou com mais de 23 mil entrevistas a consumidores conectados entre 16 a 49 anos em 39 países, incluindo Brasil, Argentina, Chile, Colômbia e México.
  • Lanzamiento AdReaction latinoamérica: Generación X, Y y Z Recorded: Mar 2 2017 52 mins
    Felipe Ramírez, Chief Solutions Officer Latin America
    La Generación Z ahora está en el umbral de la edad adulta por lo que es cada vez más pertinente que los expertos en marketing se adapten a los valores y actitudes de este grupo.

    Conozca qué define a la Generación Z y qué esperan de las marcas:

    •¿Cuáles son sus características, deseos, gustos y disgustos?
    •¿Cómo quieren interactuar con las marcas?
    •¿En qué se diferencian sus actitudes y comportamientos hacia los medios de las de los Millennials (Generación Y) y la Generación X?
  • AdReaction France : Engaging Gen X, Y and Z Recorded: Mar 2 2017 52 mins
    Maryline Guillaume, Knowledge & Insights Manager et Pierre Gomy, Directeur Général France
    Découvrez les résultats France de la nouvelle étude AdReaction de Kantar Millward Brown, qui étudie les comportements à l’égard des contenus publicitaires, et qui souligne les spécificités de la génération Z par rapport aux générations X et Y
  • Winning with video in a multiscreen world Recorded: Mar 1 2017 32 mins
    Daren Poole: Global Brand Director – Creative Development & Leila Buckley: Global Innovations Director
    Video has always been a great way for marketing to share stories about their brand and connect with consumers. Today marketers are faced with the opportunity and challenge of a myriad of screens and placements to place this video content, but the key to getting it right can seem elusive.

    We would love you to join us for this webinar, in which Kantar Millward Brown experts will take you through the 5 steps to winning with multi-screen video, drawing on learnings from case studies, cognitive neuroscience and extensive research and development work conducted to launch the new Link for Video solution.
  • Winning with video in a multiscreen world Recorded: Mar 1 2017 33 mins
    Daren Poole: Global Brand Director – Creative Development & Leila Buckley: Global Innovations Director
    Video has always been a great way for marketing to share stories about their brand and connect with consumers. Today marketers are faced with the opportunity and challenge of a myriad of screens and placements to place this video content, but the key to getting it right can seem elusive.

    We would love you to join us for this webinar, in which Kantar Millward Brown experts will take you through the 5 steps to winning with multi-screen video, drawing on learnings from case studies, cognitive neuroscience and extensive research and development work conducted to launch the new Link for Video solution.
  • Digital transformation of tracking Recorded: Feb 28 2017 52 mins
    Mark Chamberlain, Sector Managing Director, Service, Retail & Transformation Brands and Alex Taylor, Client Strategy Officer
    Like every other industry, the research industry is in the midst of its own transformation. Changes in consumer behaviour, increased business pressures and new technologies have created a perfect storm. We see businesses track brand experience, consumer loyalty, customer satisfaction, in-store activation and more as they strive to understand their consumer.

    Join us in this webinar as we dig into the digital transformation of tracking. Transformation: changing ‘how we do it’ not ‘what we do’.
  • BrandZ – Conoce a las marcas más valiosas de latinoamérica Recorded: Feb 10 2017 48 mins
    Oliver Pacht, Director Kantar Vermeer Mexico and Eduardo Tomiya Director Kantar Vermeer Latin America
    Kantar Millward Brown y WPP te invitan a conocer quienes son las marcas más valiosas de Latinoamérica de acuerdo a BrandZ
  • AdReaction: Engaging Gen X, Y and Z Recorded: Feb 8 2017 37 mins
    Joline McGoldrick, Vice Presiden,Duncan Southgate and Daren Poole Global Brand Directors at Kantar Millward Brown
    A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.
  • AdReaction: Engaging Gen X, Y and Z Recorded: Feb 8 2017 36 mins
    Joline McGoldrick, Vice President and Duncan Southgate Global Brand Director at Kantar Millward Brown
    A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.
  • AdReaction: Engaging Gen X, Y and Z Recorded: Feb 8 2017 38 mins
    Daren Poole and Duncan Southgate Global Brand Directors at Kantar Millward Brown
    A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.
  • 释放数据势能,提升市场传播力 Recorded: Oct 27 2016 44 mins
    潘爱佳 大中华区解决方案副总监
    本次网络研讨会上,来自Kantar Millward Brown的专家将带来重要洞察,结合客户案例成功经验,帮助营销人员更好利用搜索和社交数据改善广告的传播效力。
    品牌如何充分释放非调查数据的势能,以真正理解:
    •哪些要素成就了有效的品牌广告活动
    •如何实时优化正在播出的广告
    •捕捉媒体战略调整是否有效的早期讯号
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  • Title: WEBINAR TENDENCIAS DE MEDIOS & DIGITAL 2015
  • Live at: Mar 18 2015 5:00 pm
  • Presented by: Jorge Alagon , Gonzalo Barbieri , Jorge Arturo Gutierrez Diaz
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