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WEBINAR TENDÊNCIAS DE MÍDIA & DIGITAL 2015

Nas Previsões de Mídia & Digital 2015, a Millward Brown identificou as principais tendências que impactarão fortemente as estratégias de marketing e o cenário de mídia nos próximos anos.

Nesse webinar gratuito, Adriana Sousa, Diretora LatAm de Mídia e Digital da Millward Brown, em conjunto com nossos convidados Fernando Diniz, Head de Estratégia e Conteúdo da F.Biz e Eugenio Garcia-Perate, Head of Communication da Diageo, discutirão algumas destas tendências e suas possíveis implicações para as marcas e para a publicidade no Brasil.

WEBINAR EM PORTUGUÊS
Recorded Mar 18 2015 45 mins
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Presented by
Adriana Sousa, Fernando Diniz, Eugenio Garcia
Presentation preview: WEBINAR TENDÊNCIAS DE MÍDIA & DIGITAL 2015
  • Channel
  • Channel profile
  • Marketing in the world of 24 hour data | Americas Recorded: Nov 21 2017 38 mins
    Nigel Hollis, Executive Vice President and Chief Global Analyst; Claire Spaargaren, Global Brand Director, Brand Guidance
    The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Join Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.
  • Marketing in the world of 24 hour data | EMEA Recorded: Nov 21 2017 38 mins
    Nigel Hollis, Executive Vice President and Chief Global Analyst; Claire Spaargaren, Global Brand Director, Brand Guidance
    The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Join Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.
  • Marketing in the world of 24 hour data | APAC Recorded: Nov 21 2017 38 mins
    Nigel Hollis, Executive Vice President and Chief Global Analyst; Claire Spaargaren, Global Brand Director, Brand Guidance
    The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Join Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.
  • Connected Life - Webinar Latinoamérica Recorded: Nov 16 2017 53 mins
    Mercedes Ruiz Barrio
    La tecnología está transformando nuestra sociedad pero trae consigo varios retos. Abundan las noticias falsas, hay un crecimiento del uso de chatbots y una preocupación por la seguridad de los datos. En ese entorno ¿cómo las marcas pueden construir y mantener la confianza de los consumidores?

    Participa el próximo 16 de noviembre en el webinar de Connected Life, Hidden dangers: Trust in a Connected World.
    - ¿La conectividad está mejorando las relaciones con los clientes?
    - ¿Qué impacto tienen los chatbot en el servicio al clientes?
    - ¿Cómo pueden generar las marcas nuevas oportunidades de eCommerce al hacer frente a los desafíos de la pérdida de confianza?
  • Hidden Dangers: Trust in a Connected World Recorded: Nov 9 2017 30 mins
    Liam Hickey, Vice President Kantar TNS
    Technology is shaping society but is it making us uncomfortable? From connected devices, to chatbots, how can brands build and maintain trust in this rapidly-evolving world?
    Join us on November 9th as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
    • Is connectivity improving or eroding customer relationships?
    • When it comes to personal data, are we on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
    • How is a world of self-serving or fake information eroding consumer trust in brand messages?
  • Hidden Dangers: Trust in a Connected World Recorded: Nov 7 2017 32 mins
    Liam Hickey, Vice President Kantar TNS
    For Financial Services organizations, the stakes around trust have never been higher than they are today, with trust-breaching incidents having far reaching consequences. High-profile data leaks, and the boom in connected devices monitoring our behavior, has created serious suspicion around how consumer data is being held.

    This presents a challenge both for consumers, who want to trust their financial institutions; and in turn for financial institutions to who need trust to retain customers and grow their business. It is crucial therefore for Financial Services organizations to view this increasing scrutiny as an early warning to maintain maximum transparency, and ensure the data they hold translates clearly into experiences that genuinely benefit their customers.

    Join us on November 7th as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
    - Is connectivity improving or eroding customer relationships?
    - When it comes to personal data, are customers really on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
    - How is a world of self-serving or fake information eroding consumer trust in brand messages?

    We look forward to connecting with you.
  • Hidden Dangers: Trust in a Connected World Recorded: Nov 2 2017 34 mins
    Liam Hickey, Vice President Kantar TNS US
    Technology is shaping society but is it making us uncomfortable? From connected devices, to chatbots, how can brands build and maintain trust in this rapidly-evolving world?
    Join us on November 2nd as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
    • Is connectivity improving or eroding customer relationships?
    • When it comes to personal data, are we on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
    • How is a world of self-serving or fake information eroding consumer trust in brand messages?
  • Launch of the first BrandZ™ Top 50 Most Valuable UK Brands Recorded: Nov 1 2017 37 mins
    Peter Walshe; Global BrandZ Strategy Director, Martin Guerrieria; Global BrandZ Research Director
    Don’t miss a first look at the first annual ranking of the BrandZ™ Top 50 Most Valuable UK Brands on 1 November. It will reveal the UK’s most successful brands, analyse their strengths, and identify the key forces driving growth.
  • Connecting you to your consumers along the Belt and Road Routes Recorded: Nov 1 2017 58 mins
    Sacha Cody
    The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in Greater China in order to sell your products and services to them? If your company is wanting to understand how to sell more of your products or services and drive brand awareness across Greater China, then this is the webinar for you.

    Join Kantar TNS on 1st November as we draw from Connected Life, our international study covering Greater China, to explore how to connect with consumers via different media touchpoints and the role of brands in their digital lives. We will answer questions such as:

    o What is the best way for brands to engage with consumers and through what specific media channels in Greater China?
    o What are consumers’ practices when it comes to e-commerce and what are the opportunities for brands?
    o How digitally connected are consumers in Greater China?
    o To what degree are consumers engaged in social media and how can brands influence them through it?

    If you or your colleagues are interested in finding out more about any Kantar reports and solutions, please contact us on marketing.china@kantar.com.
  • Connecting you to your consumers along the Belt & Road Routes Recorded: Nov 1 2017 58 mins
    Sacha Cody
    The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in Greater China in order to sell your products and services to them? If your company is wanting to understand how to sell more of your products or services and drive brand awareness across Greater China, then this is the webinar for you.

    Join Kantar TNS on 1st November as we draw from Connected Life, our international study covering Greater China, to explore how to connect with consumers via different media touchpoints and the role of brands in their digital lives. We will answer questions such as:

    o What is the best way for brands to engage with consumers and through what specific media channels in Greater China?
    o What are consumers’ practices when it comes to e-commerce and what are the opportunities for brands?
    o How digitally connected are consumers in Greater China?
    o To what degree are consumers engaged in social media and how can brands influence them through it?

    If you or your colleagues are interested in finding out more about any Kantar reports and solutions, please contact us on marketing.china@kantar.com.
  • Webinar - El Secreto del Oro Recorded: Oct 26 2017 50 mins
    Stefanie Klinge, Sebastian Corzo y Gabriel Barrio
    Ganar un Oro en Effies es el objetivo de muchas marcas y agencias pero lograrlo no es una tarea fácil.
    Latam Effie y Kantar Millward Brown se dieron a la tarea de analizar cuáles son los patrones comunes de los ganadores del oro y crear una guía para la industria. Conoce los resultados en este webinar.
  • 把握数字机会,赢得一带一路上的消费者 Recorded: Oct 25 2017 45 mins
    陈雅君
    对于想要进行海外扩张的中国企业来说,“一带一路” 是一个前所未有的商机。想要知道怎样在这些国家的消费者心目中打造你的品牌,为自己找到增长的机会?来参加我们免费的网络研讨会就可以了。

    10月25日,凯度特恩斯将举办网络研讨会,解读“数字生活”(Connected Life)这一全球消费者调查研究所覆盖的30个“一带一路”沿线市场,探索品牌如何能够在消费者的数字生活中与他们建立联系。我们将就以下一些话题进行探讨:

    • 品牌与消费者互动的最佳方式是什么,每个国家具体的媒体渠道是什么?
    • 不同国家的消费者在电子商务中有着怎样的不同行为?对于品牌来说,各国的机遇是什么?
    • 在中国“一带一路”涵盖的四条走廊和整个海上丝绸之路沿线上,消费者们生活的数字化程度有何不同?
    • 消费者在各国的社交媒体上的参与度如何?品牌在不同国家和文化环境下,应该如何通过社交媒体来影响他们的?
    如果您希望获得完整的报告、或是有具体的商务挑战希望听取我们的意见,请通过以下邮件地址与我们联系:marketing.china@kantar.com
  • Hidden dangers: Trust in a connected world Recorded: Oct 24 2017 60 mins
    Michael Nicholas, Rosie Hawkins
    From fake news to connected devices, chatbots and more, technology is shaping society but is it making us uncomfortable? How can brands build and maintain trust in this rapidly-evolving world?

    Join Kantar TNS on 24 October as we draw from Connected Life, our 56 country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
    • Is connectivity improving or eroding customer relationships?
    • When it comes to our data, are we on the losing end of an unfair exchange and what can businesses do to rebuild trust?
    • How is a world of self-serving or fake information eroding our trust in brand messages?
    • How might overcoming obstacles in trust create new eCommerce opportunities for brands?
  • Webinar - Making a lasting impression portuguese Recorded: Jul 13 2017 58 mins
    Silvia Quintanilha
    Dados da Kantar Millward Brown revelam que apenas 15% dos anúncios atuais transmitem mensagens que as pessoas podem facilmente absorver.

    Nós convidamos você a participar do webinar “conseguir um impacto duradouro” onde a equipe Kantar Millward Brown irá compartilhar cinco princípios para uma publicidade bem sucedida que gere crescimento para a marca; discutiremos sobre conteúdos publicitários que geram diferenciação através da emoção.
  • The BrandZ Vital Signs for Brands Success Recorded: Jul 12 2017 53 mins
    Doreen Wang, Peter Walshe, Martin Guerrieria, Elspeth Cheung
    A Healthy brand, an OK brand or a Frail brand – which category does your brand fall into?
    Brands classed as Healthy against the new BrandZ Vital Signs of Brand Success showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall to fall into.
    Drawn from over 3.1 million consumer interviews and validated by extensive research, join our Vital Signs of Brand Success workshop to discover how you can achieve success for your brand, and hear examples of how other brands have achieved outstanding growth.
  • The BrandZ Vital Signs for Brands Success Recorded: Jul 12 2017 55 mins
    Doreen Wang, Peter Walshe, Martin Guerrieria, Elspeth Cheung
    A Healthy brand, an OK brand or a Frail brand – which category does your brand fall into?
    Brands classed as Healthy against the new BrandZ Vital Signs of Brand Success showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall to fall into.
    Drawn from over 3.1 million consumer interviews and validated by extensive research, join our Vital Signs of Brand Success workshop to discover how you can achieve success for your brand, and hear examples of how other brands have achieved outstanding growth.
  • The BrandZ Vital Signs for Brands Success Recorded: Jul 12 2017 53 mins
    Doreen Wang, Peter Walshe, Martin Guerrieria, Elspeth Cheung
    A Healthy brand, an OK brand or a Frail brand – which category does your brand fall into?
    Brands classed as Healthy against the new BrandZ Vital Signs of Brand Success showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall into.
    Drawn from over 3.1 million consumer interviews and validated by extensive research, join our Vital Signs of Brand Success workshop to discover how you can achieve success for your brand, and hear examples of how other brands have achieved outstanding growth.
  • Webinar - Making a Lasting Impression - español Recorded: Jun 27 2017 60 mins
    Stefanie Klinge
    Conoce los resultados del reporte Making a lasting impression, el cual se basa en el análisis de la base de datos de Kantar Millward Brown de 160,000 anuncios evaluados para demostrar cómo la comprensión de los factores que impulsan el compromiso puede hacer más efectiva la publicidad.
  • Make a Lasting Impression Recorded: Jun 15 2017 31 mins
    Daren Poole, Global Brand Director for Creative Development at Kantar Millward Brown
    Join Kantar Millward Brown as we provide insight into how brands can Make a Lasting Impression. Our latest report highlights 5 Principles for creating great ads that drive brand growth. Make a Lasting Impression shares examples of some of the most successful global and local advertising from the last year as well as tips on how ads can make a meaningful impression, amplify brand purpose, engage consumers, tell a story, and increase sales.
  • Make a Lasting Impression Recorded: Jun 14 2017 31 mins
    Daren Poole, Global Brand Director for Creative Development at Kantar Millward Brown
    Join Kantar Millward Brown as we provide insight into how brands can Make a Lasting Impression. Our latest report highlights 5 Principles for creating great ads that drive brand growth. Make a Lasting Impression shares examples of some of the most successful global and local advertising from the last year as well as tips on how ads can make a meaningful impression, amplify brand purpose, engage consumers, tell a story, and increase sales.
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  • Title: WEBINAR TENDÊNCIAS DE MÍDIA & DIGITAL 2015
  • Live at: Mar 18 2015 6:00 pm
  • Presented by: Adriana Sousa, Fernando Diniz, Eugenio Garcia
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