Unleashing the power of digital data to improve communications effectiveness 1

Presented by

Sarah Walker - Global Lead Digital Behaviour Analytics and Claire Spaargaren - Global Brand Director Brand Performance

About this talk

In this webinar, Kantar Millward Brown experts provide top tips to improve in-market communications effectiveness using search and social data, drawing on learnings from client case studies that have utilised digital data to improve the in-market effectiveness of their advertising campaigns. See how brands have unlocked the potential of non-survey data to really understand: •what makes the best campaign for the brand •how to optimise their campaigns whilst live •get early indicators of impact of a shift in media strategy.

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At Kantar, we’re passionate about helping clients grow brands. We’re experts in advertising, marketing, communications, media, digital and brand equity research, and we work with 90% of the world’s leading brands. Through this channel, we will share insight-led content focusing on brand strategy, creative development, channel optimisation and brand performance.