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Unleashing the power of digital data to improve communications effectiveness 2

In this webinar, Kantar Millward Brown experts provide top tips to improve in-market communications effectiveness using search and social data, drawing on learnings from client case studies that have utilised digital data to improve the in-market effectiveness of their advertising campaigns.

See how brands have unlocked the potential of non-survey data to really understand:

•what makes the best campaign for the brand
•how to optimise their campaigns whilst live
•get early indicators of impact of a shift in media strategy.
Recorded Oct 19 2016 45 mins
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Presented by
Sarah Walker - Global Lead Digital Behaviour Analytics and Claire Spaargaren - Global Brand Director Brand Performance
Presentation preview: Unleashing the power of digital data to improve communications effectiveness 2
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  • Title: Unleashing the power of digital data to improve communications effectiveness 2
  • Live at: Oct 19 2016 3:30 pm
  • Presented by: Sarah Walker - Global Lead Digital Behaviour Analytics and Claire Spaargaren - Global Brand Director Brand Performance
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