释放数据势能,提升市场传播力

Presented by

潘爱佳 大中华区解决方案副总监

About this talk

本次网络研讨会上,来自Kantar Millward Brown的专家将带来重要洞察,结合客户案例成功经验,帮助营销人员更好利用搜索和社交数据改善广告的传播效力。 品牌如何充分释放非调查数据的势能,以真正理解: •哪些要素成就了有效的品牌广告活动 •如何实时优化正在播出的广告 •捕捉媒体战略调整是否有效的早期讯号

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