AdReaction: Engaging Gen X, Y and Z

Presented by

Joline McGoldrick, Vice Presiden,Duncan Southgate and Daren Poole Global Brand Directors at Kantar Millward Brown

About this talk

A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.

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