Digital transformation of tracking

Presented by

Mark Chamberlain, Sector Managing Director, Service, Retail & Transformation Brands and Alex Taylor, Client Strategy Officer

About this talk

Like every other industry, the research industry is in the midst of its own transformation. Changes in consumer behaviour, increased business pressures and new technologies have created a perfect storm. We see businesses track brand experience, consumer loyalty, customer satisfaction, in-store activation and more as they strive to understand their consumer. Join us in this webinar as we dig into the digital transformation of tracking. Transformation: changing ‘how we do it’ not ‘what we do’.

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