Presented by
Mark Chamberlain, Sector Managing Director, Service, Retail & Transformation Brands and Alex Taylor, Client Strategy Officer
Digital transformation of tracking
About this talk
Like every other industry, the research industry is in the midst of its own transformation. Changes in consumer behaviour, increased business pressures and new technologies have created a perfect storm. We see businesses track brand experience, consumer loyalty, customer satisfaction, in-store activation and more as they strive to understand their consumer.
Join us in this webinar as we dig into the digital transformation of tracking. Transformation: changing ‘how we do it’ not ‘what we do’.
More from this channel
Upcoming talks (0)
On-demand talks (47)
Subscribers (26349)
At Kantar, we’re passionate about helping clients grow brands. We’re experts in advertising, marketing, communications, media, digital and brand equity research, and we work with 90% of the world’s leading brands. Through this channel, we will share insight-led content focusing on brand strategy, creative development, channel optimisation and brand performance.