AdReaction France : Engaging Gen X, Y and Z

Presented by

Maryline Guillaume, Knowledge & Insights Manager et Pierre Gomy, Directeur Général France

About this talk

Découvrez les résultats France de la nouvelle étude AdReaction de Kantar Millward Brown, qui étudie les comportements à l’égard des contenus publicitaires, et qui souligne les spécificités de la génération Z par rapport aux générations X et Y

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (47)
Subscribers (26343)
At Kantar, we’re passionate about helping clients grow brands. We’re experts in advertising, marketing, communications, media, digital and brand equity research, and we work with 90% of the world’s leading brands. Through this channel, we will share insight-led content focusing on brand strategy, creative development, channel optimisation and brand performance.