AdReaction France : Engaging Gen X, Y and Z

Presented by

Maryline Guillaume, Knowledge & Insights Manager et Pierre Gomy, Directeur Général France

About this talk

Découvrez les résultats France de la nouvelle étude AdReaction de Kantar Millward Brown, qui étudie les comportements à l’égard des contenus publicitaires, et qui souligne les spécificités de la génération Z par rapport aux générations X et Y

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