The BrandZ Vital Signs for Brands Success

Presented by

Doreen Wang, Peter Walshe, Martin Guerrieria, Elspeth Cheung

About this talk

A Healthy brand, an OK brand or a Frail brand – which category does your brand fall into? Brands classed as Healthy against the new BrandZ Vital Signs of Brand Success showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall into. Drawn from over 3.1 million consumer interviews and validated by extensive research, join our Vital Signs of Brand Success workshop to discover how you can achieve success for your brand, and hear examples of how other brands have achieved outstanding growth.

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At Kantar, we’re passionate about helping clients grow brands. We’re experts in advertising, marketing, communications, media, digital and brand equity research, and we work with 90% of the world’s leading brands. Through this channel, we will share insight-led content focusing on brand strategy, creative development, channel optimisation and brand performance.