Name: 把握数字机会，赢得一带一路上的消费者
Start: 2017-10-25T07:00:00Z
End: 2017-10-25T07:00:44.000Z
Location: BrightTALK
Rating: 5

At Kantar, we’re passionate about helping clients grow brands.  We’re experts in advertising, marketing, communications, media, digital and brand equity research, and we work with 90% of the world’s leading brands.  Through this channel, we will share insight-led content focusing on brand strategy, creative development, channel optimisation and brand performance.

Conoce el ranking de las marcas más valiosas de Latinoamérica

Webinar Lanzamiento BrandZ Latam

How do you stand out from the crowd? Brands able to draw on established cues imprinted in the minds of consumers, have a ready-made advantage when it comes to influencing decision making. Those in possession of meaningful slogans, logos, colours, designs, packaging or celebrity endorsements, may activate them at key moments to fire relevant associations and memories. But what is the true value of a clear Brand Imprint? Where should brands focus their efforts, and how can they best ingrain and own them?

Join our webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.

Building an imprint for success | Americas webinar

Building an imprint for success | Europe, Middle-East and Africa webinar

Building an imprint for success | Asia Pacific webinar

Quali caratteristiche contraddistinguono i Brand di successo? Segui il webinar. 
Analizzeremo i Brand più in salute, evidenziando gli elementi strategici che hanno fatto di questi Brand, dei Brand di Valore.

BrandZ, lo studio internazionale di Kantar Millward Brown e WPP, approda per la prima volta nel nostro Paese e individua le 30 marche italiane di maggior successo in Italia e nel mondo. Unico nel suo genere, combina le opinioni dei consumatori con i risultati finanziari*, offrendo alle marche gli strumenti necessari per misurare, gestire e proteggere il loro principale valore intangibile: il Brand.

Live Webcast: Kantar Millward Brown - BrandZ Top 30 Italian Brands

Asiste al Webinar de lanzamiento de AdReaction el 27 de Febrero 
Consigue la efectividad a través de campañas multi canal  
Felipe Ramírez, Chief Solutions Officer de Kantar nos compartirá los datos de nuestro estudio más reciente de AdReaction: El Arte de la integración, que identifica las características clave para tener una campaña de marketing exitosa. 
Nuestros expertos discutirán los retos a los que los mercadólogos se enfrentan al día de hoy y los factores clave para maximizar las estrategias a lo largo de los diferentes canales y crear campañas multicanal que impulsen el crecimiento de la marca. 



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Webinar AdReacton Latinoamérica

Join our leading media and creative development experts to learn more about our global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns.

Our experts will discuss key challenges marketers face today and outline success factors to help you maximise synergies across channels, and develop multichannel campaigns that drive brand growth.

Creating effective multichannel campaigns

Asiste al webinar y conoce las predicciones de Kantar Millward Brown para 2018
Por décimo año, Kantar Millward Brown se complace en anunciar el lanzamiento del reporte Media & Digital Predictions 2018. Este reporte anual reúne a nuestros expertos en Media & Digital de todo el mundo para analizar las tendencias y predecir el impacto que tendrán en nuestra industria.
2018 apunta a ser otro año de mucha actividad para los especialistas en Marketing, conoce lo que implican esos retos y cómo enfrentarlos.

Webinar Predicciones - Latinoamérica

68% of Chinese consumers questioned by Kantar in December 2017 across Tier 1 to 3 Cities in China stated that they expect to spend more money in 2018 on achieving their Health & Wellness goals than they did in 2017. 
This webinar will share the findings from our study and discuss the strategies and tactics that brands can employ to ensure that they achieve more than their fair share of this increased spending. If you want to understand how to tap into this trend in your offline and on-line retail strategy, in your digital media and Key Opinion Leader Strategy including Medical Professionals, or in your brand positioning, then the insights and case studies in this webinar will be highly valuable for you, your marketers and product innovators.

To reach us, or to know more information, data and analysis of health and wellness market in Greater China, please contact Sarah Kuo at +86-21-22870937 or Sarah.Kuo@kantar.com

2018 Strategies for Success with Chinese Health Conscious Consumers.

在新年伊始的展望中，凯度针对中国一至三线城市的消费者进行新年期许调研， “健康”是最重要的新年愿望。68%的受访者人表示今年会在健康保健方面花费更多钱以达成目标。
本次网络研讨会我们将分享调研所得，探讨品牌的战略布局方向，让品牌在为保健而增长的消费中占有更多份额。如果您希望了解公司如何找对产品、服务和市场定位，从而调整您线上线下的零售战略、数字媒体和意见领袖及医疗专家的沟通选择，或者是优化品牌定位策略, 此次网络研讨会中的洞察和案例分析就是专为您和您的销售团队、产品开发团队而准备的。
如果您想了解有关健康保健方面的更多信息、数据和分析，请致电Sarah Kuo +86-21-22870937 或发邮件至 Sarah.Kuo@kantar.com

2018品牌如何赢得“健康”趋势？

The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Join Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.

Marketing in the world of 24 hour data | Americas

Marketing in the world of 24 hour data | EMEA

Marketing in the world of 24 hour data | APAC

La tecnología está transformando nuestra sociedad pero trae consigo varios retos. Abundan las noticias falsas, hay un crecimiento del uso de chatbots y una preocupación por la seguridad de los datos. En ese entorno ¿cómo las marcas pueden construir y mantener la confianza de los consumidores?

Participa el próximo 16 de noviembre en el webinar de Connected Life, Hidden dangers: Trust in a Connected World. 
-  ¿La conectividad está mejorando las relaciones con los clientes? 
-  ¿Qué impacto tienen los chatbot en el servicio al clientes? 
-  ¿Cómo pueden generar las marcas nuevas oportunidades de eCommerce al hacer frente a los desafíos de la pérdida de confianza?

Connected Life - Webinar Latinoamérica

Technology is shaping society but is it making us uncomfortable? From connected devices, to chatbots, how can brands build and maintain trust in this rapidly-evolving world?
Join us on November 9th as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
•           Is connectivity improving or eroding customer relationships?
•           When it comes to personal data, are we on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
•           How is a world of self-serving or fake information eroding consumer trust in brand messages?

Hidden Dangers: Trust in a Connected World

For Financial Services organizations, the stakes around trust have never been higher than they are today, with trust-breaching incidents having far reaching consequences. High-profile data leaks, and the boom in connected devices monitoring our behavior, has created serious suspicion around how consumer data is being held.
 
This presents a challenge both for consumers, who want to trust their financial institutions; and in turn for financial institutions to who need trust to retain customers and grow their business. It is crucial therefore for Financial Services organizations to view this increasing scrutiny as an early warning to maintain maximum transparency, and ensure the data they hold translates clearly into experiences that genuinely benefit their customers.
 
Join us on November 7th as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
-  Is connectivity improving or eroding customer relationships?
-  When it comes to personal data, are customers really on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
-  How is a world of self-serving or fake information eroding consumer trust in brand messages?
 
We look forward to connecting with you.

对于想要进行海外扩张的中国企业来说，“一带一路” 是一个前所未有的商机。想要知道怎样在这些国家的消费者心目中打造你的品牌，为自己找到增长的机会？来参加我们免费的网络研讨会就可以了。

10月25日，凯度特恩斯将举办网络研讨会，解读“数字生活”（Connected Life）这一全球消费者调查研究所覆盖的30个“一带一路”沿线市场，探索品牌如何能够在消费者的数字生活中与他们建立联系。我们将就以下一些话题进行探讨：

•      品牌与消费者互动的最佳方式是什么，每个国家具体的媒体渠道是什么？
•      不同国家的消费者在电子商务中有着怎样的不同行为？对于品牌来说，各国的机遇是什么？
•      在中国“一带一路”涵盖的四条走廊和整个海上丝绸之路沿线上，消费者们生活的数字化程度有何不同？
•      消费者在各国的社交媒体上的参与度如何？品牌在不同国家和文化环境下，应该如何通过社交媒体来影响他们的？
如果您希望获得完整的报告、或是有具体的商务挑战希望听取我们的意见，请通过以下邮件地址与我们联系：marketing.china@kantar.com

把握数字机会，赢得一带一路上的消费者

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把握数字机会，赢得一带一路上的消费者

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