Connecting you to your consumers along the Belt & Road Routes

Presented by

Sacha Cody

About this talk

The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in Greater China in order to sell your products and services to them? If your company is wanting to understand how to sell more of your products or services and drive brand awareness across Greater China, then this is the webinar for you. Join Kantar TNS on 1st November as we draw from Connected Life, our international study covering Greater China, to explore how to connect with consumers via different media touchpoints and the role of brands in their digital lives. We will answer questions such as: o What is the best way for brands to engage with consumers and through what specific media channels in Greater China? o What are consumers’ practices when it comes to e-commerce and what are the opportunities for brands? o How digitally connected are consumers in Greater China? o To what degree are consumers engaged in social media and how can brands influence them through it? If you or your colleagues are interested in finding out more about any Kantar reports and solutions, please contact us on marketing.china@kantar.com.

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