Creating effective multichannel campaigns

Presented by

Duncan Southgate, Global Brand Director, Media & Digital, & Daren Poole, Global Creative Domain Lead, Insights

About this talk

Join our leading media and creative development experts to learn more about our global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns. Our experts will discuss key challenges marketers face today and outline success factors to help you maximise synergies across channels, and develop multichannel campaigns that drive brand growth.

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At Kantar, we’re passionate about helping clients grow brands. We’re experts in advertising, marketing, communications, media, digital and brand equity research, and we work with 90% of the world’s leading brands. Through this channel, we will share insight-led content focusing on brand strategy, creative development, channel optimisation and brand performance.