Research techniques to optimise brand performance (Europe)

A Healthy brand, an OK brand or a Frail brand – which category does your brand fall into?
Brands classed as Healthy against the new BrandZ Vital Signs of Brand Success showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall to fall into.
Drawn from over 3.1 million consumer interviews and validated by extensive research, join our Vital Signs of Brand Success workshop to discover how you can achieve success for your brand, and hear examples of how other brands have achieved outstanding growth.

A Healthy brand, an OK brand or a Frail brand – which category does your brand fall into?
Brands classed as Healthy against the new BrandZ Vital Signs of Brand Success showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall to fall into.
Drawn from over 3.1 million consumer interviews and validated by extensive research, join our Vital Signs of Brand Success workshop to discover how you can achieve success for your brand, and hear examples of how other brands have achieved outstanding growth.

A Healthy brand, an OK brand or a Frail brand – which category does your brand fall into?
Brands classed as Healthy against the new BrandZ Vital Signs of Brand Success showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall into.
Drawn from over 3.1 million consumer interviews and validated by extensive research, join our Vital Signs of Brand Success workshop to discover how you can achieve success for your brand, and hear examples of how other brands have achieved outstanding growth.

Conoce los resultados del reporte Making a lasting impression, el cual se basa en el análisis de la base de datos de Kantar Millward Brown de 160,000 anuncios evaluados para demostrar cómo la comprensión de los factores que impulsan el compromiso puede hacer más efectiva la publicidad.

Join Kantar Millward Brown as we provide insight into how brands can Make a Lasting Impression. Our latest report highlights 5 Principles for creating great ads that drive brand growth. Make a Lasting Impression shares examples of some of the most successful global and local advertising from the last year as well as tips on how ads can make a meaningful impression, amplify brand purpose, engage consumers, tell a story, and increase sales.

Join Kantar Millward Brown as we provide insight into how brands can Make a Lasting Impression. Our latest report highlights 5 Principles for creating great ads that drive brand growth. Make a Lasting Impression shares examples of some of the most successful global and local advertising from the last year as well as tips on how ads can make a meaningful impression, amplify brand purpose, engage consumers, tell a story, and increase sales.

Lançamento BrandZ Top 100 Global – Versão em português

Conoce cuáles son las marcas más valiosas del mundo. Asiste al webinar en español donde se comunicarán los resultados del Top 100 del BrandZ Global.

Quer entender mais sobre a geração que já nasceu conectada?
Fique por dentro participando do nosso webinar!
Nesse webinar da Kantar Millward Brown apresentaremos o estudo completo da nova edição do AdReaction Brasil.
Assista e conheça mais sobre os hábitos e atitudes da Geração Z de consumidores brasileiros:
•Quais são suas características, desejos, gostos e desgostos?
•Como querem interagir com as marcas?
•O que os diferenciam, em atitudes e comportamento, dos Millennials (Geração Y) e da Geração X?
O AdReaction é um estudo realizado desde 2001 que fornece insights sobre a percepção que os consumidores têm em relação à publicidade, especialmente em formatos digitais. Nesse ano iremos entender as diferenças sobre a receptividade à publicidade entre as três gerações – X,Y e Z. O AdReaction desse ano contou com mais de 23 mil entrevistas a consumidores conectados entre 16 a 49 anos em 39 países, incluindo Brasil, Argentina, Chile, Colômbia e México.

La Generación Z ahora está en el umbral de la edad adulta por lo que es cada vez más pertinente que los expertos en marketing se adapten a los valores y actitudes de este grupo.

Conozca qué define a la Generación Z y qué esperan de las marcas:

•¿Cuáles son sus características, deseos, gustos y disgustos?
•¿Cómo quieren interactuar con las marcas?
•¿En qué se diferencian sus actitudes y comportamientos hacia los medios de las de los Millennials (Generación Y) y la Generación X?

Découvrez les résultats France de la nouvelle étude AdReaction de Kantar Millward Brown, qui étudie les comportements à l’égard des contenus publicitaires, et qui souligne les spécificités de la génération Z par rapport aux générations X et Y

Video has always been a great way for marketing to share stories about their brand and connect with consumers. Today marketers are faced with the opportunity and challenge of a myriad of screens and placements to place this video content, but the key to getting it right can seem elusive.

We would love you to join us for this webinar, in which Kantar Millward Brown experts will take you through the 5 steps to winning with multi-screen video, drawing on learnings from case studies, cognitive neuroscience and extensive research and development work conducted to launch the new Link for Video solution.

Video has always been a great way for marketing to share stories about their brand and connect with consumers. Today marketers are faced with the opportunity and challenge of a myriad of screens and placements to place this video content, but the key to getting it right can seem elusive.

We would love you to join us for this webinar, in which Kantar Millward Brown experts will take you through the 5 steps to winning with multi-screen video, drawing on learnings from case studies, cognitive neuroscience and extensive research and development work conducted to launch the new Link for Video solution.

Like every other industry, the research industry is in the midst of its own transformation. Changes in consumer behaviour, increased business pressures and new technologies have created a perfect storm. We see businesses track brand experience, consumer loyalty, customer satisfaction, in-store activation and more as they strive to understand their consumer.

Join us in this webinar as we dig into the digital transformation of tracking. Transformation: changing ‘how we do it’ not ‘what we do’.

Kantar Millward Brown y WPP te invitan a conocer quienes son las marcas más valiosas de Latinoamérica de acuerdo a BrandZ

A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.

A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.

A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.

本次网络研讨会上，来自Kantar Millward Brown的专家将带来重要洞察，结合客户案例成功经验，帮助营销人员更好利用搜索和社交数据改善广告的传播效力。
品牌如何充分释放非调查数据的势能，以真正理解：
•哪些要素成就了有效的品牌广告活动
•如何实时优化正在播出的广告
•捕捉媒体战略调整是否有效的早期讯号