The panorama of humanity: what does it mean for the beauty industry?

Presented by

Andrew McDougall, Associate Director Beauty and Personal Care, Mintel

About this talk

The next ten years will be monumental for beauty as we deal with significant shifts in consumer behaviour. Mistrust is fuelled by misunderstanding. The question of trust comes into play in a big way for consumers looking to science for answers as well as those who choose to go with their gut in order to live their best life. Instinct and information must support one another to provide the full story. Consumers will look to future-proof their lives by employing a variety of strategies embracing both science and nature.
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