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Make Conscious Living a Bold Statement with Cloisonné Vibrant Raspberry

Today’s consumers are calling for clean, natural, and cruelty-free products with growing interest in ingredient transparency and sourcing. With innovative technologies founded on sustainably sourced materials, BASF Colors & Effects introduces its newest product, Cloisonné Vibrant Raspberry.
Natural, clean beauty meets bold, vivid colors to promote conscious living that comes with a strong, confident appearance. Made entirely of inorganic materials, Cloisonné Vibrant Raspberry provides solutions to formulators looking to fill a gap in their pigment toolbox and allow for stable formulations in new color spaces which were previously not achievable. Based on sustainably sourced and traceable natural mica from Hartwell, Georgia, USA, Cloisonné® Vibrant Raspberry is an ingredient which formulators can effortlessly use to create applications that address consumers’ desire for products not only with clean, natural and vegan claims, but also with an ingredient story that is unmatched in transparency, ethical sourcing, and environmental consciousness.
Recorded Apr 1 2020 13 mins
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Presented by
Genevieve Lee, Marketing Manager for Cosmetic Effect Pigments, BASF Colors & Effects
Presentation preview: Make Conscious Living a Bold Statement with Cloisonné Vibrant Raspberry
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  • Title: Make Conscious Living a Bold Statement with Cloisonné Vibrant Raspberry
  • Live at: Apr 1 2020 11:30 am
  • Presented by: Genevieve Lee, Marketing Manager for Cosmetic Effect Pigments, BASF Colors & Effects
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