Innovation amid crisis: Lessons to learn from Chinese beauty brands

Presented by

Laurie Du, Senior Beauty and Personal Care Analyst, Mintel

About this talk

As uncertainties lie ahead, how can the beauty and personal care industry prepare for the new normal? In China, brands have adjusted product and channel strategies to better engage consumers to create a sustainable business in unprecedented times. Join Laurie Du, Senior Beauty and Personal Care Analyst at Mintel as she unpacks what lessons brands can draw as Chinese brands bounce back.
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