The definition of Clean Beauty continues to involve as it adapts to changing consumer preferences & market context. With this, we have defined Clean Beauty using a holistic 5-point criteria:
• C means Clear of reportedly toxic materials or controversial materials.
• L means a ‘Less is more’ approach in formulation design.
• E means an Educated & Environmentally conscious approach in choosing products.
• A means Animal-friendly- No animal-derived products or ingredients that are animal-tested.
• N means Naturality.
This presentation will showcase market insights, commercial examples and our version of skincare + color formulas that satisfy this C.L.E.A.N definition.