NATURAL? OF COURSE, BUT BACKED BY SCIENCE AND TECHNOLOGY

Presented by

Miguel Aso, In Vitro Lab Manager & Dr. Blanca Martínez, Research & innovation Manager, Provital

About this talk

Ever increasingly savvier consumers have a renewed appreciation for scientifically innovative and proven products, as the artificial division line between natural and technological is beginning to blur. At Provital, we are pioneers in developing and applying computational screening tools, unique skin models, omic platforms and neurosciences to back the efficacy of our natural and biotechnological ingredients. Today, digital imaging, big data and artificial intelligence have permeated to every single aspect of our society. Since the dermo-cosmetic science is replete with digital images and with genetic databases, this field could specially benefit from a data-driven approach to image analysis and genomics. We are therefore proud to present “Provital’s Bioimage and Bioinformatic Platform”, where Provital develops algorithms for image quantification, computational genomics and machine learning. Moreover, Provital has built a network of collaborations to access Next-Generation Sequencers, high-throughput and super-resolution confocal microscopes. Together, “Provital’s Bioimage and Bioinformatic Platform” provides an advanced approach which promises to unveil new efficacies for cosmetic ingredients.

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