Provital Present - Growing health-consciousness boosts the need for self-care

Covid-19 has reinforced the importance of health care. Indeed 30% of facial skincare users have used more moisturiser since the start of the outbreak, which demonstrates the increased importance of protection and self-care in the cosmetic consumer’s purchase patterns. On the other hand, in today’s modern landscape, sustainability is at the forefront of consumers’ minds. By creating high-quality natural ingredients with an unconditional commitment to the planet and to sustainable science, Provital is always adapting to the newest trends and customer concerns. In that direction, Hydromanil™ widens its target scope by adding a new tested efficacy to its recognized 3D Matrix Technology: Besides providing an optimal level of moisture to the skin, it also induces an anti-biofilm activity that maintains a balanced microbiome, so as to achieve a healthier and naturally protected skin.