Beauty retail landscape and e-commerce

Presented by

Ryan Mulvany, Founder, Quiverr Collectiv

About this talk

Research findings have shown women across Europe tend to purchase cosmetics from big retail platforms e.g. Amazon and Sephora, rather than individual brands. With physical stores temporarily closed during quarantine, e-commerce platforms – most notably Amazon have soared in sale volumes. Join this session to learn how beauty brands can break into the e-retail space, leveraging user-generated content and other innovative online techniques to draw customers.
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