Mimi Spier, Senior Director, Marketing, Big Data & Analytics
About this talk
BI in a Big Data world transitions from Business Analysts using simple Business Performance reporting to being supported by data science experts using predictive analysis to uncover new signals and build prescriptive models to transform business processes. The session will provide powerful use cases highlighting the use of variety of information sources (external, unstructured, machine generated) that are driving the next level of consumer engagement.
Central location to learn, discuss and demo all things related to SAP database technology. Topics will be interactive and cover SAP HANA, Sybase, Big Data, Analytics and more. Guests will include high level executives and experts from the SAP community and beyond.…