Name: Increasing Local Brand Awareness
Start: 2014-04-17T18:00:00Z
End: 2014-04-17T18:44:12.000Z
Location: BrightTALK

Small Businesses - their owners and marketers - wear a lot of hats: customer service, operations, finance. Marketing is an important hat that needs to fit right. We at YP help small businesses with practical marketing advice that builds brand, boosts bottom lines, and maximizes efforts.

You will learn:
Ways to increase engagement on Facebook
Importance of being mobile-friendly
How to get more customer reviews
How to optimize your business profiles
Tips on creating video content

5 Simple Solutions to Boost Your Online Presence

Discover how to leverage cloud, mobile, and social technologies that will allow you to stand out from your competition. Watch and learn from small business experts, Gene Marks and Ramon Ray, as they discuss the latest trends, tips, and services to help you grow, manage, and increase your profits.

Cloud, Mobile, and Social: Great Apps and Services That Will Grow Your Business

Presented in conjunction with SBA’s National Small Business Week events. Consumers are serious researchers. When hunting for a new product or service, they will search across devices, use multiple sites and make decisions after viewing engaging articles, videos, and images. Small business owners have the challenge of being where consumers are looking and providing the right information. Engage the experts in creating an impactful digital footprint.

Join Steve Strauss, USA Today Small Business columnist, and Jeff Biesman from YP℠ for this action-oriented conversation.

The Secrets to Crafting a Digital Footprint

Marketing for mobile devices is very different than other forms of digital marketing. Now more than ever before, the When and Where are the foundations of attracting customers - whether it's just to get that lead or to make that sale. Ramon Ray, founder of Smart Hustle Magazine walks us through the world of mobile to identify its differences & connections to larger screens.

Mobile Marketing: Harnessing the Small Screen

Email has the highest ROI of any tactic, and despite claims that the medium was dying its impact has not decreased. However, it’s still a challenging tactic with which to get results. This class will cover how to send more effective messages, how to identify segments that will boost engagement, how to test the elements of your messages to get the best results, and how to look beyond the open rate of an email as a measure of success.

Email Marketing Messaging

Discover how to effectively leverage the 4 major social media platforms—Facebook, LinkedIn, YouTube, and Twitter—to achieve your marketing goals. You'll quickly learn how to drive more fans, followers, and conversions, and start improving your social media marketing today.

Social Media for Boosting Business

Everyone is on-the-go these days, and along for the ride is everyone’s respective mobile device. Accessible wherever, whenever, mobile is quickly becoming our primary source for information, research and, ultimately, for making purchases. So how best do we leverage the power of mobile in our marketing strategies? What tactics work? And more importantly, how do we know what works best for us and our businesses? Mobile marketing offers lots of opportunities and this webinar will explore today’s tools and best practices to implement in your own campaigns today.

Marketing & Mobile

Lead Generation & SEM. Sometimes, digital marketing may seem a bit daunting. We know what we want to bring in – business – and we know that online inbound marketing is the way to do it…but we may not sure of exactly how to go about it. Highly competitive, yet highly profitable – if done right – this webinar helps simplify SEM and its best practices, introducing you to keyword selection, landing page optimization, tracking, testing, and maximizing your return.

Lead Generation Tactics – SEM Best Practices

Great content engages your audience, helps with lead generation, lets you learn where leads are in the buying process, and helps sell. Creating content that includes all of these components happens because it’s designed to pass leads along a guided pathway from basic curiosity toward a desire to buy. It includes clear directions toward action, with compelling content that encourage conversion. It can be used and reused across websites, blogs, emails and more. When it all comes together, how a visitor consumes your content tells you where each lead is on the path towards becoming a customer.

Content Marketing to Attract Customer

In today's digital world, traditional branding is not enough. You need a story to extend your brand. And, you need to understand the right people to share it with. Learn how world-class brands are using traditional storytelling techniques to achieve big results and how you, too, can share your story with across multiple platforms to the people that matter most, your customers.

Know Your Story, Understand Your Customer

Judi Knight CEO of New Tricks shares insight into Small Business Websites.

Do You Really Need a Website?: WordPress for Small Biz How to & What for

Today’s consumer is always connected, but are you? Hear from Greg Sterling, senior analyst Opus Research, on the mobile landscape and small business strategies to interact with customers on-the-go.

How Small Business Can Connect with the Always Connected Consumer

Hear from DIYMarketers’ Ivana Taylor on how marketing can make a difference for your small business. Registrants will get access to the white paper series "The Case for Small Business Marketing"

Building the Case for Small Biz Marketing – Boosting Profits & Justifying Costs

Previously aired Thursday, May 15, 2014 as part of the SBA’s National Small Business Week events

Practical Marketing – A Five-Step Marketing Program for Small Biz presented by YP

Gain insight about how to get the most from your marketing time with a 5-step practical marketing plan focused on “doing” ¬– not marketing theory. For more information about National Small Business Week, including a complete list of events and locations, please visit: www.sba.gov/smallbusinessweek.

Five-Step All-in-One Small Biz Practical Marketing Webinar

Content Marketing Institute's Joe Pulizzi shares practical marketing "do it now" tips on how small businesses can make the most of their marketing efforts through the use of content tactics and tools.

10 Content Marketing Tips Your Small Business Can Do Now

The No-Nonsense Practical Marketing Online Education Series produced a great many small business marketing questions from the thousands who participated. This webinar will address some of those questions and official launch YP's Practical Answers initiative.

Practical Answers to Your Practical Marketing Questions

Small Business Marketing is all about finding out what works best for you and your business, then repeating it to get more customers. In this, the fifth in our five-part education series, here's what'll be covered:
•Use Practical Tools
•Measure What Matters
•Don’t Waste Money or Time on What Doesn’t
•…and more

Do It Again...What Works Best to Connect You with Customers

Join us for another session of our Practical Marketing series to learn about increasing your local brand awareness. Every small business needs to define who they are, to tell their unique story, and to attract attention and awareness from the right target audiences. Our small business experts will share thoughts on immediate action items to help you do just that.

Increasing Local Brand Awareness

small

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The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

Search engines are the top driver of traffic to content websites, beating social media by more than 300%. The BrightTALK search engine optimization community is a collection of webinars and videos focused on search engine optimization techniques. Join thousands of professionals in sharing and learning through SEO webinars. Engage the community further by participating in live webinars and obtaining answers to your questions from industry thought leaders.

Search Engine Optimization

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

Small Business

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

Leadership

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Increasing Local Brand Awareness

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