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Get Customers to Know You & Hear Your Message

Small Businesses have little time or resources to invest in what doesn't matter. This Practical Marketing Series is a no-nonsense five-part education program that gives small businesses the tools they need to maximize results on their marketing efforts. In this, the second in the five-part series, here's what’ll be covered:
•How to Get Found
•Business Listings & Reviews
•Websites & SEO
•And More…
Recorded Sep 17 2013 45 mins
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Presented by
Tina Stock, Exec. Dir. Marketing, YP; Eric Enge, SEO expert, CEO of Stone Temple Consulting & Co-Author of "The Art of SEO"
Presentation preview: Get Customers to Know You & Hear Your Message

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  • 5 Simple Solutions to Boost Your Online Presence Recorded: Sep 28 2016 64 mins
    Emma Vaughn and Jeff Biesman
    You will learn:
    Ways to increase engagement on Facebook
    Importance of being mobile-friendly
    How to get more customer reviews
    How to optimize your business profiles
    Tips on creating video content
  • Cloud, Mobile, and Social: Great Apps and Services That Will Grow Your Business Recorded: May 4 2016 61 mins
    Gene Marks, Ramon Ray, and Jeff Biesman
    Discover how to leverage cloud, mobile, and social technologies that will allow you to stand out from your competition. Watch and learn from small business experts, Gene Marks and Ramon Ray, as they discuss the latest trends, tips, and services to help you grow, manage, and increase your profits.
  • The Secrets to Crafting a Digital Footprint Recorded: May 4 2015 58 mins
    Steve Strauss, Jeff Biesman
    Presented in conjunction with SBA’s National Small Business Week events. Consumers are serious researchers. When hunting for a new product or service, they will search across devices, use multiple sites and make decisions after viewing engaging articles, videos, and images. Small business owners have the challenge of being where consumers are looking and providing the right information. Engage the experts in creating an impactful digital footprint.

    Join Steve Strauss, USA Today Small Business columnist, and Jeff Biesman from YP℠ for this action-oriented conversation.
  • Mobile Marketing: Harnessing the Small Screen Recorded: Mar 18 2015 51 mins
    Ramon Ray
    Marketing for mobile devices is very different than other forms of digital marketing. Now more than ever before, the When and Where are the foundations of attracting customers - whether it's just to get that lead or to make that sale. Ramon Ray, founder of Smart Hustle Magazine walks us through the world of mobile to identify its differences & connections to larger screens.
  • Email Marketing Messaging Recorded: Feb 18 2015 54 mins
    Kim Albee, President of Genoo and Tina Stock, Executive Director Marketing YP
    Email has the highest ROI of any tactic, and despite claims that the medium was dying its impact has not decreased. However, it’s still a challenging tactic with which to get results. This class will cover how to send more effective messages, how to identify segments that will boost engagement, how to test the elements of your messages to get the best results, and how to look beyond the open rate of an email as a measure of success.
  • Social Media for Boosting Business Recorded: Jan 21 2015 60 mins
    Janet Fouts, Founder and CEO of Tatu Digital Media & Tina Stock, Tina Stock, Executive Director Marketing YP
    Discover how to effectively leverage the 4 major social media platforms—Facebook, LinkedIn, YouTube, and Twitter—to achieve your marketing goals. You'll quickly learn how to drive more fans, followers, and conversions, and start improving your social media marketing today.
  • Marketing & Mobile Recorded: Dec 17 2014 53 mins
    Heather Sears, VP Marketing, National Markets YP & Tina Stock, Executive Director Marketing YP
    Everyone is on-the-go these days, and along for the ride is everyone’s respective mobile device. Accessible wherever, whenever, mobile is quickly becoming our primary source for information, research and, ultimately, for making purchases. So how best do we leverage the power of mobile in our marketing strategies? What tactics work? And more importantly, how do we know what works best for us and our businesses? Mobile marketing offers lots of opportunities and this webinar will explore today’s tools and best practices to implement in your own campaigns today.
  • Lead Generation Tactics – SEM Best Practices Recorded: Nov 19 2014 36 mins
    Anna Yum, Director, Performance Marketing YP & Tina Stock, Executive Director Marketing YP
    Lead Generation & SEM. Sometimes, digital marketing may seem a bit daunting. We know what we want to bring in – business – and we know that online inbound marketing is the way to do it…but we may not sure of exactly how to go about it. Highly competitive, yet highly profitable – if done right – this webinar helps simplify SEM and its best practices, introducing you to keyword selection, landing page optimization, tracking, testing, and maximizing your return.
  • Content Marketing to Attract Customer Recorded: Oct 15 2014 60 mins
    Kim Albee, President of Genoo and Tina Stock, Executive Director Marketing YP
    Great content engages your audience, helps with lead generation, lets you learn where leads are in the buying process, and helps sell. Creating content that includes all of these components happens because it’s designed to pass leads along a guided pathway from basic curiosity toward a desire to buy. It includes clear directions toward action, with compelling content that encourage conversion. It can be used and reused across websites, blogs, emails and more. When it all comes together, how a visitor consumes your content tells you where each lead is on the path towards becoming a customer.
  • Know Your Story, Understand Your Customer Recorded: Sep 17 2014 41 mins
    Tina Stock, Executive Director YP
    In today's digital world, traditional branding is not enough. You need a story to extend your brand. And, you need to understand the right people to share it with. Learn how world-class brands are using traditional storytelling techniques to achieve big results and how you, too, can share your story with across multiple platforms to the people that matter most, your customers.
  • Do You Really Need a Website?: WordPress for Small Biz How to & What for Recorded: Jul 29 2014 44 mins
    Judi Knight CEO of New Tricks & Tina Stock Executive Director Marketing YP
    Judi Knight CEO of New Tricks shares insight into Small Business Websites.
  • How Small Business Can Connect with the Always Connected Consumer Recorded: Jun 19 2014 45 mins
    Greg Sterling, senior analyst Opus Research and Tina Stock, executive director YP
    Today’s consumer is always connected, but are you? Hear from Greg Sterling, senior analyst Opus Research, on the mobile landscape and small business strategies to interact with customers on-the-go.
  • Building the Case for Small Biz Marketing – Boosting Profits & Justifying Costs Recorded: May 22 2014 45 mins
    Ivana Taylor from DIYMarketers and Tina Stock executive director YP
    Hear from DIYMarketers’ Ivana Taylor on how marketing can make a difference for your small business. Registrants will get access to the white paper series "The Case for Small Business Marketing"
  • Five-Step All-in-One Small Biz Practical Marketing Webinar Recorded: May 16 2014 59 mins
    Tina Stock, YP Executive Director Marketing
    Previously aired Thursday, May 15, 2014 as part of the SBA’s National Small Business Week events

    Practical Marketing – A Five-Step Marketing Program for Small Biz presented by YP

    Gain insight about how to get the most from your marketing time with a 5-step practical marketing plan focused on “doing” ¬– not marketing theory. For more information about National Small Business Week, including a complete list of events and locations, please visit: www.sba.gov/smallbusinessweek.
  • Increasing Local Brand Awareness Recorded: Apr 17 2014 45 mins
    The Marketing & Media Monsters dynamic duo, Tara Jacobsen and Rebekah Welch & Tina Stock, YP Executive Director Marketing
    Join us for another session of our Practical Marketing series to learn about increasing your local brand awareness. Every small business needs to define who they are, to tell their unique story, and to attract attention and awareness from the right target audiences. Our small business experts will share thoughts on immediate action items to help you do just that.
  • 10 Content Marketing Tips Your Small Business Can Do Now Recorded: Mar 10 2014 45 mins
    Joe Pulizzi, founder, Content Marketing Institute & YP Exec. Dir. Marketing Tina Stock
    Content Marketing Institute's Joe Pulizzi shares practical marketing "do it now" tips on how small businesses can make the most of their marketing efforts through the use of content tactics and tools.
  • Practical Answers to Your Practical Marketing Questions Recorded: Feb 18 2014 49 mins
    Tina Stock, YP Executive Director Marketing
    The No-Nonsense Practical Marketing Online Education Series produced a great many small business marketing questions from the thousands who participated. This webinar will address some of those questions and official launch YP's Practical Answers initiative.
  • Do It Again...What Works Best to Connect You with Customers Recorded: Nov 14 2013 44 mins
    Tina Stock, Exec. Dir. Marketing, YP; Jacob Walker, Senior Analytics Strategist, Piston Agency
    Small Business Marketing is all about finding out what works best for you and your business, then repeating it to get more customers. In this, the fifth in our five-part education series, here's what'll be covered:
    •Use Practical Tools
    •Measure What Matters
    •Don’t Waste Money or Time on What Doesn’t
    •…and more
  • Turn Customers into Fans and Cheerleaders for Your Business Recorded: Oct 24 2013 44 mins
    Tina Stock, Exec. Dir. Marketing, YP; Sally Falkow, ‎Social Media and Digital PR Strategist at Meritus Media
    Small Businesses need to amplify how great they are to more potential customers. Getting loyal customers to publicly sing your praises is a great way to maximize small business marketing efforts. In this, the fourth in our five-part education series, here's what’ll be covered:
    •Who’s Talking about You & What to Do about It?
    •Communities
    •Building on Loyalty
    •Referral Business
    •…and more
  • Zero in on Customers Who Matter Most to Your Business Recorded: Oct 3 2013 44 mins
    Tina Stock, Exec. Dir. Marketing, YP; Ben Tyson, digital marketing expert, Google
    Small Businesses need to focus on the customers who matter most. In this, the third in the five-part Practical Marketing education series, small businesses learn how to zero in on marketing that maximizes results. What’ll be covered:
    •Best Practices to Get Your Best Customers to Choose YOU
    •Search Engine Marketing, Email & Direct, Display Advertising
    •Generating Leads – Inbound
    •..and more
Practical marketing advice to help small businesses thrive and grow.
Small Businesses - their owners and marketers - wear a lot of hats: customer service, operations, finance. Marketing is an important hat that needs to fit right. We at YP help small businesses with practical marketing advice that builds brand, boosts bottom lines, and maximizes efforts.

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  • Title: Get Customers to Know You & Hear Your Message
  • Live at: Sep 17 2013 6:00 pm
  • Presented by: Tina Stock, Exec. Dir. Marketing, YP; Eric Enge, SEO expert, CEO of Stone Temple Consulting & Co-Author of "The Art of SEO"
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