Small Businesses have little time or resources to invest in what doesn't matter. This Practical Marketing Series is a no-nonsense five-part education program that gives small businesses the tools they need to maximize results on their marketing efforts. In this, the second in the five-part series, here's what’ll be covered:
•How to Get Found
•Business Listings & Reviews
•Websites & SEO
RecordedSep 17 201345 mins
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Discover how to leverage cloud, mobile, and social technologies that will allow you to stand out from your competition. Watch and learn from small business experts, Gene Marks and Ramon Ray, as they discuss the latest trends, tips, and services to help you grow, manage, and increase your profits.
Presented in conjunction with SBA’s National Small Business Week events. Consumers are serious researchers. When hunting for a new product or service, they will search across devices, use multiple sites and make decisions after viewing engaging articles, videos, and images. Small business owners have the challenge of being where consumers are looking and providing the right information. Engage the experts in creating an impactful digital footprint.
Join Steve Strauss, USA Today Small Business columnist, and Jeff Biesman from YP℠ for this action-oriented conversation.
Marketing for mobile devices is very different than other forms of digital marketing. Now more than ever before, the When and Where are the foundations of attracting customers - whether it's just to get that lead or to make that sale. Ramon Ray, founder of Smart Hustle Magazine walks us through the world of mobile to identify its differences & connections to larger screens.
Kim Albee, President of Genoo and Tina Stock, Executive Director Marketing YP
Email has the highest ROI of any tactic, and despite claims that the medium was dying its impact has not decreased. However, it’s still a challenging tactic with which to get results. This class will cover how to send more effective messages, how to identify segments that will boost engagement, how to test the elements of your messages to get the best results, and how to look beyond the open rate of an email as a measure of success.
Janet Fouts, Founder and CEO of Tatu Digital Media & Tina Stock, Tina Stock, Executive Director Marketing YP
Discover how to effectively leverage the 4 major social media platforms—Facebook, LinkedIn, YouTube, and Twitter—to achieve your marketing goals. You'll quickly learn how to drive more fans, followers, and conversions, and start improving your social media marketing today.
Heather Sears, VP Marketing, National Markets YP & Tina Stock, Executive Director Marketing YP
Everyone is on-the-go these days, and along for the ride is everyone’s respective mobile device. Accessible wherever, whenever, mobile is quickly becoming our primary source for information, research and, ultimately, for making purchases. So how best do we leverage the power of mobile in our marketing strategies? What tactics work? And more importantly, how do we know what works best for us and our businesses? Mobile marketing offers lots of opportunities and this webinar will explore today’s tools and best practices to implement in your own campaigns today.
Anna Yum, Director, Performance Marketing YP & Tina Stock, Executive Director Marketing YP
Lead Generation & SEM. Sometimes, digital marketing may seem a bit daunting. We know what we want to bring in – business – and we know that online inbound marketing is the way to do it…but we may not sure of exactly how to go about it. Highly competitive, yet highly profitable – if done right – this webinar helps simplify SEM and its best practices, introducing you to keyword selection, landing page optimization, tracking, testing, and maximizing your return.
Kim Albee, President of Genoo and Tina Stock, Executive Director Marketing YP
Great content engages your audience, helps with lead generation, lets you learn where leads are in the buying process, and helps sell. Creating content that includes all of these components happens because it’s designed to pass leads along a guided pathway from basic curiosity toward a desire to buy. It includes clear directions toward action, with compelling content that encourage conversion. It can be used and reused across websites, blogs, emails and more. When it all comes together, how a visitor consumes your content tells you where each lead is on the path towards becoming a customer.
In today's digital world, traditional branding is not enough. You need a story to extend your brand. And, you need to understand the right people to share it with. Learn how world-class brands are using traditional storytelling techniques to achieve big results and how you, too, can share your story with across multiple platforms to the people that matter most, your customers.
Previously aired Thursday, May 15, 2014 as part of the SBA’s National Small Business Week events
Practical Marketing – A Five-Step Marketing Program for Small Biz presented by YP
Gain insight about how to get the most from your marketing time with a 5-step practical marketing plan focused on “doing” ¬– not marketing theory. For more information about National Small Business Week, including a complete list of events and locations, please visit: www.sba.gov/smallbusinessweek.
The Marketing & Media Monsters dynamic duo, Tara Jacobsen and Rebekah Welch & Tina Stock, YP Executive Director Marketing
Join us for another session of our Practical Marketing series to learn about increasing your local brand awareness. Every small business needs to define who they are, to tell their unique story, and to attract attention and awareness from the right target audiences. Our small business experts will share thoughts on immediate action items to help you do just that.
The No-Nonsense Practical Marketing Online Education Series produced a great many small business marketing questions from the thousands who participated. This webinar will address some of those questions and official launch YP's Practical Answers initiative.
Tina Stock, Exec. Dir. Marketing, YP; Jacob Walker, Senior Analytics Strategist, Piston Agency
Small Business Marketing is all about finding out what works best for you and your business, then repeating it to get more customers. In this, the fifth in our five-part education series, here's what'll be covered:
•Use Practical Tools
•Measure What Matters
•Don’t Waste Money or Time on What Doesn’t
Tina Stock, Exec. Dir. Marketing, YP; Sally Falkow, Social Media and Digital PR Strategist at Meritus Media
Small Businesses need to amplify how great they are to more potential customers. Getting loyal customers to publicly sing your praises is a great way to maximize small business marketing efforts. In this, the fourth in our five-part education series, here's what’ll be covered:
•Who’s Talking about You & What to Do about It?
•Building on Loyalty
Tina Stock, Exec. Dir. Marketing, YP; Ben Tyson, digital marketing expert, Google
Small Businesses need to focus on the customers who matter most. In this, the third in the five-part Practical Marketing education series, small businesses learn how to zero in on marketing that maximizes results. What’ll be covered:
•Best Practices to Get Your Best Customers to Choose YOU
•Search Engine Marketing, Email & Direct, Display Advertising
•Generating Leads – Inbound
Practical marketing advice to help small businesses thrive and grow.
Small Businesses - their owners and marketers - wear a lot of hats: customer service, operations, finance. Marketing is an important hat that needs to fit right. We at YP help small businesses with practical marketing advice that builds brand, boosts bottom lines, and maximizes efforts.
Get Customers to Know You & Hear Your MessageTina Stock, Exec. Dir. Marketing, YP; Eric Enge, SEO expert, CEO of Stone Temple Consulting & Co-Author of "The Art of SEO"[[ webcastStartDate * 1000 | amDateFormat: 'MMM D YYYY h:mm a' ]]44 mins
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