Zero in on Customers Who Matter Most to Your Business

Presented by

Tina Stock, Exec. Dir. Marketing, YP; Ben Tyson, digital marketing expert, Google

About this talk

Small Businesses need to focus on the customers who matter most. In this, the third in the five-part Practical Marketing education series, small businesses learn how to zero in on marketing that maximizes results. What’ll be covered: •Best Practices to Get Your Best Customers to Choose YOU •Search Engine Marketing, Email & Direct, Display Advertising •Generating Leads – Inbound •..and more

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Small Businesses - their owners and marketers - wear a lot of hats: customer service, operations, finance. Marketing is an important hat that needs to fit right. We at YP help small businesses with practical marketing advice that builds brand, boosts bottom lines, and maximizes efforts.