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Building a Knock-Out Brand

Barry Moltz - Nationally recognized author & Gary Vaynerchuk As seen on the cover of this month’s Inc. magazine
Strengthen your marketing tactics through social media strategies that really work! Develop campaigns that produce profit.
Nov 12 2013
57 mins
Building a Knock-Out Brand
Gary Vaynerchuk
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Content Marketing

  • Live and recorded (642)
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  • Real-time marketing meets real-time research: Understanding Consumers' Digital Media Addiction

    The goal for marketers is to present the right advertising message to the right person at the right time - no matter whether a person is surfing social media, watching television, checking their mobile phone or walking into a store. This becomes more and more difficult as media consumption is ever-changing. Furthermore, while we need to keep different communication methods in mind and optimise our messaging for the medium, we should also approach consumers holistically, understanding that they are who they are on mobile devices, in their cars listening to the radio, or while watching television.

    In addition to dissecting the typical consumer and their media consumption, we’ll discuss how this new world order requires complete cohesion between brands, their advertising and media agencies - all the while supported by smart, real-time market research. This presentation will focus on the consumers' role in that ecosystem and their ability to recognise and internalise the messages they are sent.
  • The Modern Marketing Experience offers an unprecedented opportunity to gain insights at a single premier event presented by Oracle. Experts in marketing automation, social marketing, content marketing, and big data will present you with the strategies and tactics you need to make modern marketing succeed in your organization. Engage with BrightTALK at MME15!
  • You've just learned that your CMS vendor has been acquired. Don't panic. Be prepared. Create an action plan that will guide you and your team through the uncertainty and to an informed decision that's best for your company.

    You’re probably asking a few questions:
    - What about the product roadmap they just showed me? Is it still valid?
    - What does this mean for our website update?
    - Who do we turn to for technical support?
    - What's the impact on our relationship with our service provider?

    Your CMS is the foundation for your website, so we know that this can be a time of stress, uncertainty, and misinformation. That’s why we've brought Cathy McKnight to the rescue. Cathy is a co-founder and the Vice President of Consulting at Digital Clarity Group, and has advised numerous clients who faced precisely this scenario. In this DNN webinar, Cathy covers:

    - Immediate next steps
    - How to weigh your options
    - Strategic advice on migrating your CMS to a new vendor (if necessary)

    Join Cathy to learn how to address your current (or future) situation.
  • By using an Issue--Solution--Impact diagram, three Tableau power analysts from Deloitte's analytics team will discuss actual problems organisations have faced and will share practical techniques for interpreting and communicating tonnes of heavy data into digestible content and visuals. Be ready for some amazing tips to take your dashboards to the next level!

    This presentation aims to answer the following:

    -How can data visualization and agile analytics be used to turn a mess of data into a clear, visual masterpiece?
    -Where is the organisation spending too much money, and what can you do about it?
    -Where is the business performing well, not well, and why?
    -How can you automate many of the reporting processes to make everything simpler and quicker?
  • 65-90% of the buying process happens before you even know a prospect exists. Which means it’s critical for your marketing collateral to help prospects through the process on their own, particularly with video.

    If you join us at this webinar, you’ll learn:

    • The step-by-step process that today’s buyer follows before purchase and how video can promote movement through it.
    • The types of videos you can produce and where they’ll have the most impact in your buyers’ journey.
    • Ways to approach your own unique buyer’s journey and questions to answer before production.
    • A real-world example from Act-On of how one video is mapped to the buyer journey and what’s considered prior to production.
  • Get your website visitors to take action:

    Social network share. Invite advocates to share content on Twitter, Facebook and LinkedIn.

    Create content. Incent users to create blog posts, discussions, ideas and questions.

    Comment on content. When users receive comments on their content, they’re more likely to remain interested in participating.

    Answer a question. Save the time of your customer care team by having your customers help answer questions.

    Vote on an idea or answer. Encourage customers to provide feedback on ideas and answers submitted by the community.
  • Modern buyers are self-educating on purchase decisions at every stage of the sales funnel. However, many lead generation professionals reserve the most engaging content formats for specific stages – a strategy misstep that fails to encourage prospects to move to the next stage. Webinars and videos can be used to engage prospects in all phases of the lead generation process, allowing marketers to better qualify leads and pass them to sales teams with more confidence.

    In this webinar Frost & Sullivan will discuss:

    •What moderns buyers expect from lead generation content
    •When to use webinars and videos in the sales funnel
    •Tailoring the message to fit each stage of the sales cycle
  • Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about:

    · How an Analytics Center of Excellence make a difference to the company, customers, marketing

    · What is an Analytics Center of Excellence, establishing its purpose, and creating the vision

    · The key functions and capabilities needed

    · The journey’s key stages, associated challenges, and what do you need to do to get to the next step

    · What metrics you should select to measure the value and impact of an Analytics Center of Excellence
  • Want to grow your social media team by the hundreds or thousands? Employee advocacy is the solution that leading brands are investing in to raise brand awareness, drive sales leads and better engage their employees. However, to set up your employee advocacy program for success, you’ll need more than just the social media team’s support.

    Learn how leading companies achieve internal buy-in to launch an employee advocacy program, how to make a business case for adoption and the company-wide benefits of employee advocacy.
  • The rise of mobile and the multi-screen world puts the consumer firmly at the centre of the digital universe. Content needs to be more personal and more relevant as consumers come to regard traditional advertising and marketing tactics as intrusive and ineffective. Marketers now have to ask themselves some crucial questions:

    • Is my content successfully driving more traffic?
    • Are those visitors actually engaging with my content?
    • Which traffic sources provide the most engaged and highest-converting customers?
    • Which of my content is driving positive ROI?
    • How can I improve my content to meet sales or conversion targets?
    • How can I accurately measure which content is most effective and evaluate why some content performs better than others?

    In this webinar, Duncan Clark will explain how you can tackle these questions to ensure your content marketing pulls its weight and delivers against business objectives.
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  • The Social Catch 22 Recorded: Jan 15 2014 72 mins
    Barry Moltz - Nationally recognized author & Brian Solis - Award-winning author, prominent blogger, and keynote speaker
    As a small business manager, how do you define leadership? How should your company develop in an ever-evolving social world? What should a modern small business organization look like in order to be effective?

    While looking for ways to overcome these challenges, you may find yourself trapped in The Social Catch 22.

    If you're looking to bridge the gap between your organizational focus and current social media strategies, this webinar is for you.
  • Mastering the Digital Marketing Channel Recorded: Dec 10 2013 62 mins
    Chris Brogan - New York Times bestselling author & CEO of Human Business Works & Barry Moltz - Recognized Small Biz Expert
    You were told to "get online" and the money would come pouring in. You dutifully went about building a digital presence, but not much happened.

    How do you generate leads in a world where the attention wars are raging? How do you improve sales processes and measurement tools? And where will you most likely go wrong?

    If you're looking for leads, more attention, sales, business impact, and you're still not getting much from your digital channel, this webinar is for you.
  • Building a Knock-Out Brand Recorded: Nov 12 2013 57 mins
    Barry Moltz - Nationally recognized author & Gary Vaynerchuk As seen on the cover of this month’s Inc. magazine
    Strengthen your marketing tactics through social media strategies that really work! Develop campaigns that produce profit.
  • Nextiva Business Leadership Webinars: Duct Tape Marketing Recorded: Oct 15 2013 59 mins
    Barry Moltz - Nationally recognized small business expert, John Jantsch - Best-selling author of Duct Tape Marketing
    Referrals are a critical part of any small business. While trusted referrals can be a key element in growing a business, few companies implement a systematic generation approach.

    In this session, Barry Moltz and best-selling author John Jantsch will teach participants the key elements required to build your very own referral engine.
  • 6 Secrets to Build an Amazing Company Culture Recorded: Sep 10 2013 56 mins
    Barry Moltz - Nationally recognized author & small business expert and Tim Sanders – Former Yahoo! executive
    Culture has taken on a whole new meaning in today’s workforce. It is a leading characteristic of your company’s brand. Yet few companies find ways to bring their culture to life and create a community of success that adds immeasurable value in and out of the office.

    • Avoid the common mistakes of culture creation
    • Hire and retain talent that lives and breathes your culture
    • Keep the communication channels open
    • Use your culture as a competitive advantage
  • How to Build & Manage a Virtual Workforce Recorded: Aug 13 2013 47 mins
    Barry Moltz and entrepreneur, Jason Fried
    The definition of “work” has been redefined. Small business employees no longer work at a central office location, with many living in other parts of the country or world. Not all of them work full time; many are freelancers. With continuous connectivity, anyone can now work from anywhere at any time. Collaboration has become even more critical to drive your small business to success.

    In this webinar you will learn how to attract the best possible employees, sustain a strong corporate culture, solve unique challenges you may encounter and build the products and services your customers need.
  • Nextiva’s There For Your Business Recorded: Jun 13 2013 1 min
    Nextiva
    John Lepore of Lepore Insurance located in Queens, New York, discusses how Nextiva supported his business during Hurricane Sandy.
  • Fanology Social Wins with Nextiva Recorded: May 31 2013 3 mins
    Nextiva
    Learn why more than 60,0000 companies rely on Nextiva for their business phone service. Nextiva is the #1 hosted VoIP provider.
  • Why Nextiva? Recorded: May 1 2013 3 mins
    Nextiva
    Nextiva is transforming the way small businesses communicate. When you partner with Nextiva, you gain the peace of mind that your business opportunities are only a click, chat, video or call away, even when you're not in the office. Nextiva's unified communications services include business VoIP phone plans, online virtual fax services, traditional PBX/SIP trunking, and our new hosted call center phone systems.
Simplifying Business Communication
The leading provider of cloud-based unified communications solutions for small businesses in the U.S.

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  • Title: Building a Knock-Out Brand
  • Live at: Nov 12 2013 7:00 pm
  • Presented by: Barry Moltz - Nationally recognized author & Gary Vaynerchuk As seen on the cover of this month’s Inc. magazine
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