Building a Knock-Out Brand

Barry Moltz - Nationally recognized author & Gary Vaynerchuk As seen on the cover of this month’s Inc. magazine
Strengthen your marketing tactics through social media strategies that really work! Develop campaigns that produce profit.
Nov 12 2013
57 mins
Building a Knock-Out Brand
Gary Vaynerchuk
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Content Marketing

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  • Investing a lot in content marketing? Make every pound count by ensuring you’re using every persuasion technique in town to encourage prospects to click, share, download and sign up. You don’t need design or technical support – just word power. We’ll share a host of case studies and examples showing how a few simple copy optimisation tricks could make you a content marketing hero.

    Learn how to:

    • Avoid common mistakes that put prospects off content.
    • Increase sign ups and data capture.
    • Encourage social sharing and amplification.
    • Increase engagement: dwell times; repeat visits and interaction.
    • Ensure your calls to action inspire action!
  • Information-led content strategies are creating exceptional customer experiences that power organizational success, but how do we ensure this in a global context for the majority of users consuming our content in languages other than English? Technical communication professionals have a unique vantage point, collaborating across the enterprise with unique access to products and services from the perspective of usability communicated in technical information.

    In this session, we focus on successful global content strategies from the perspective of globalization. Whether your content is unstructured, structured or if you are planning migration to DITA-XML, we explore localization best practices to get the most out of your translation workflow in terms of quality, agility and transparency.

    About Diana Ballard

    Diana Ballard has worked in localization for over 20 years — formerly as Technical Documentations Manager in a fast-paced Japanese manufacturing environment, and more recently as Account Director at LOGOS, ranking among the top 20 language service providers in the world (according to CommenSense Advisory). Over its unique 35-year history, LOGOS has witnessed the evolution of modern localization in terms of best practices and technologies we often take for granted today.
  • Partners are incredibly valuable when it comes to B2B marketing; they can unlock your marketing potential by accessing a wide customer base. But there are also some challenges: keeping control of content and channels while maximising the impact of your initiatives.

    In this webinar we will show you how Microsoft used their partners to amplify their content through social media.
  • As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function is becoming essential as marketing teams adopt and integrate more tools and technologies.

    For those modern B2B marketing teams who are using webinars as a demand generation tactic, it is critical from a process and efficiency standpoint that the right webinar program metrics are being tracked across those investments: webinar platform, marketing automation and CRM. Join this session to learn how best in class marketers are successfully structuring, reporting on and measuring their webinar programs.

    This session will highlight best practices to achieve webinar program success, including:

    - Reporting on webinar program performance and ROI
    - Scoring webinar data in your marketing automation system
    - Routing webinar leads and engagement information to sales
    - Establishing a set of webinar program KPIs
  • Learn how marketers can harness two of the biggest digital trends to optimise content strategy as content marketing comes of age.

    Duncan Clark, Head of Global Research at Netbiscuits, discusses how two mega-trends are creating a wealth of opportunity for marketers to optimise their content.

    Firstly Big Data - the focus on gathering data and insight has brought the importance of understanding customer experience to the forefront.

    Secondly, the phenomenal rise of mobile has completely changed the way in which consumers interact with brands and reshaped their expectations.

    In 2015, these two unstoppable trends will converge to redefine key areas of marketing strategy. Analytics, when applied to key business objectives, empowers marketers to make the right decisions about customer experience and content optimisation. Mobile, meanwhile, enables brands to be more closely and personally engaged with customers than ever before.

    In this webinar, we explore the challenges and opportunities emerging in this new multi-screen world.
  • Event sponsorship can be the biggest purchase a marketer will make. If done well, events provide a unique platform for face-to-face interaction with prospects, which is unrivalled through other marketing programmes.

    However, with a growing focus on ROI, they can also be a costly mistake if not executed correctly.

    In this webinar, Phil Cooper from Closer Still Media will use his experience of organizing one of the largest cloud computing tradeshows in the world, to share success stories and practical tips that will leave you stand full to bursting.

    Agenda

    -Picking the right event
    -Lead generation and capture tactics
    -Giveaways, competitions and gorilla marketing
    -Avoiding empty booths
    -Post event follow up and ROI
  • Content Marketing has become both mission critical and a large investment. Yet, the reality is most content fails to drive traffic and as a result, downstream engagement and conversions. This results in lower than expected ROI and frustration among content marketers. Despite all the technology and attention devoted to this space, the status quo to develop quality content largely relies on guesswork and rudimentary tools.  

    Join Scott Abel, The Content Wrangler, and Skip Besthoff, CEO of InboundWriter, for this free, one-hour presentation and learn about new research that sheds light on specific factors that drive content performance. Based on this research, you will also learn about InboundWriter's first-of-its-kind application that forecasts content performance before the content is written. Skip will share case studies that showcase how leading content marketers are leveraging InboundWriter to drive outstanding results.
  • Hear how Hilton Hotels, Adobe and Dell have launched successful Employee Advocacy Programs to achieve key business results. The case studies will include organizational adoption challenges, lessons learned, popular content employees like to share, plus how to sustain the program through rewards and recognitions.
  • You know your employees are your best brand advocate. You want to help them engage with your customers. How will you tie an employee advocacy program back to revenue? This case study will define how to build your employee advocacy program to amplify paid asset, earn additional marketing reach, drive to your owned content, and ultimately deliver ROI.
  • Creating a great digital customer experience is about incorporating a digital footprint with a business’s products or services. It can be difficult to define but it is easy to understand. It combines client needs with marketers’ desires to create interactions and communications that drive brand loyalty. This in turn creates loyal relationships that are focused and personal. The net benefits for marketers are efficiency in techniques and marketing automation leading to KPI’s being met. Through different client case studies we will show you how digital customer experience KPI’s have been exceeded by understanding and creating personas that allow for tailored and personal experiences. All this will help you to clearly understand your analytics and manage your customer experiences’.
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    As a small business manager, how do you define leadership? How should your company develop in an ever-evolving social world? What should a modern small business organization look like in order to be effective?

    While looking for ways to overcome these challenges, you may find yourself trapped in The Social Catch 22.

    If you're looking to bridge the gap between your organizational focus and current social media strategies, this webinar is for you.
  • Mastering the Digital Marketing Channel Recorded: Dec 10 2013 62 mins
    You were told to "get online" and the money would come pouring in. You dutifully went about building a digital presence, but not much happened.

    How do you generate leads in a world where the attention wars are raging? How do you improve sales processes and measurement tools? And where will you most likely go wrong?

    If you're looking for leads, more attention, sales, business impact, and you're still not getting much from your digital channel, this webinar is for you.
  • Building a Knock-Out Brand Recorded: Nov 12 2013 57 mins
    Strengthen your marketing tactics through social media strategies that really work! Develop campaigns that produce profit.
  • Nextiva Business Leadership Webinars: Duct Tape Marketing Recorded: Oct 15 2013 59 mins
    Referrals are a critical part of any small business. While trusted referrals can be a key element in growing a business, few companies implement a systematic generation approach.

    In this session, Barry Moltz and best-selling author John Jantsch will teach participants the key elements required to build your very own referral engine.
  • 6 Secrets to Build an Amazing Company Culture Recorded: Sep 10 2013 56 mins
    Culture has taken on a whole new meaning in today’s workforce. It is a leading characteristic of your company’s brand. Yet few companies find ways to bring their culture to life and create a community of success that adds immeasurable value in and out of the office.

    • Avoid the common mistakes of culture creation
    • Hire and retain talent that lives and breathes your culture
    • Keep the communication channels open
    • Use your culture as a competitive advantage
  • How to Build & Manage a Virtual Workforce Recorded: Aug 13 2013 47 mins
    The definition of “work” has been redefined. Small business employees no longer work at a central office location, with many living in other parts of the country or world. Not all of them work full time; many are freelancers. With continuous connectivity, anyone can now work from anywhere at any time. Collaboration has become even more critical to drive your small business to success.

    In this webinar you will learn how to attract the best possible employees, sustain a strong corporate culture, solve unique challenges you may encounter and build the products and services your customers need.
  • Nextiva’s There For Your Business Recorded: Jun 13 2013 1 min
    John Lepore of Lepore Insurance located in Queens, New York, discusses how Nextiva supported his business during Hurricane Sandy.
  • Fanology Social Wins with Nextiva Recorded: May 31 2013 3 mins
    Learn why more than 60,0000 companies rely on Nextiva for their business phone service. Nextiva is the #1 hosted VoIP provider.
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    Nextiva is transforming the way small businesses communicate. When you partner with Nextiva, you gain the peace of mind that your business opportunities are only a click, chat, video or call away, even when you're not in the office. Nextiva's unified communications services include business VoIP phone plans, online virtual fax services, traditional PBX/SIP trunking, and our new hosted call center phone systems.
Simplifying Business Communication
The leading provider of cloud-based unified communications solutions for small businesses in the U.S.

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  • Title: Building a Knock-Out Brand
  • Live at: Nov 12 2013 7:00 pm
  • Presented by: Barry Moltz - Nationally recognized author & Gary Vaynerchuk As seen on the cover of this month’s Inc. magazine
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