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Building a Knock-Out Brand

Barry Moltz - Nationally recognized author & Gary Vaynerchuk As seen on the cover of this month’s Inc. magazine
Strengthen your marketing tactics through social media strategies that really work! Develop campaigns that produce profit.
Nov 12 2013
57 mins
Building a Knock-Out Brand
Gary Vaynerchuk
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Content Marketing

  • Live and recorded (652)
  • Upcoming (30)
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  • The lure of data-led tactics for web re-targeting and advanced customer experience applications is intoxicating for marketers, particularly when customers demand relevance and reward personalization with increased frequency and volume of purchase. But while this age of data-led marketing has opened up a world of possibility for engagement, personalization and real-time, one-to-one experiences, it has also prompted customers to grab indelible paint to draw the “creepy line”—that point at which knowing the customer turns from creating a relevant experience to exhibiting stalker-like behavior. The magic for marketers is not just understanding their customers, but understanding where that line in experience has been drawn…and knowing that while there are universal truths to engagement, the repercussions of crossing the creepy line can be detrimental to a customer’s desire to engage with a brand.

    To address where and how marketers must engage and interact in a customer-defined scope of individualization and personalization, the CMO Council, in partnership with Teradata, will host a one-hour webcast to kick off the discussion around just how close we can and should get to the creepy line. Joining the conversation will be brand leaders who have made strides in driving relevant experiences that add value to the customer’s journey, in addition to customer intelligence experts to share key trends, mandates and best practices in moving beyond mass personalization to achieve true individualization.
  • Over the last 25 years, the web has evolved from a platform consisting primarily of human content consumers to a blended model of humans and machines. With the explosion of data on the web, it is clear that machines are needed to assist in the consumption and organization of the massive amounts of data and content that’s created on the Internet every day. In 2014, studies reported that non-human visits account for 56% of all website traffic. So how does this affect how we create digital content?.

    Join Scott Abel, The Content Wrangler, for this free one hour webinar with Jay Myers, Technical Product Manager at Best Buy, as Jay examines the origins and rationale behind publishing smart content, explores simple techniques we can use to make content better for both humans and machines, and provides examples of where smart content is used to provide more engaging user experiences.
  • How do you empower your mobile sales strategy with content? Our panel discusses ways to have better sales conversations by enabling your salespeople with dynamic content in the field.

    Learn how to tell more engaging stories centered around richer content types, more than just pdf's or office documents, but actually walking prospects through a dynamic story with HTML5, video, and content that's catered to your prospect's unique needs no matter the location.

    We'll discuss how to:
    * Build simple forms into your pitch
    * Share CooperVision's field sales process that led to 2x growth
    * How to create a dynamic content marketing to support sales growth
  • Speakers:
    Stewart Rogers: Director of Marketing Technology; VB Insight
    Ujjwal Dhoot: CMO; FSAstore.com
    Talia Wolf: Founder & CEO; Conversioner
    Nichole Elizabeth DeMeré: Community Growth for Inbound.org at HubSpot Labs

    Abstract:

    In an increasingly competitive marketplace, conversion rate optimization (CRO) tools, techniques, and tactics can be the difference between becoming a market leader or an ‘also ran.’

    The practice of gaining as much as possible from existing traffic, visits, reads, and views is becoming a serious business, and a raft of tools are carving out their place in the field.

    We’ll analyze the top solutions, revealing what techniques CRO practitioners use them for, how they are priced, how satisfied users are with them, how they score for each major feature, and what types of business use each product.

    Check out VB Insight to access Stewart's Conversion Rate Optimization report, and to access the latest research on Marketing Technology:

    http://insight.venturebeat.com/report/conversion-optimization-how-win-performance-marketing
  • dotmailer is back for another free webinar. Skip Fidura will work through a five step plan to build your strategy.
  • Today’s customers demand engaging, relevant communications when and where they want and on their device of choice. Most organizations struggle to publish information across media — print, Web, and digital — copying and pasting information, duplicating resources, and creating overlapping processes, and driving up costs.

    Join Scott Abel, The Content Wrangler and Dave White, Chief Technology Officer, Quark Software Inc., for this free, one-hour webinar. Attendees will learn how the introduction of Smart Content enables business users and subject matter experts to create content components that can be automatically assembled for rich, interactive multi-channel output.

    Attendees will gain an understanding of Smart Content and why XML is no longer just for technical publishers and XML experts; hear how globally 2,000 organizations are automating multi-channel publishing to mobile apps, PDF, print and Web leading to higher customer engagement; and take away best practices and how to get started with a content strategy and selecting an appropriate solution

    About the Presenter: Dave White has two decades of experience in the enterprise content management and publishing software industries. He has helped to define XML standards, shaped product and business development strategies, and shared his extensive knowledge of science and technology with diverse groups at a variety of conferences. His experience spans both technical and business and contributes to his current role as Chief Technology Officer at Quark. Prior to joining Quark, White was vice president of product strategy at PTC and Arbortext.
  • Content is produced for clinical trials, submissions, labeling, and marketing. The content is created, recreated, and recreated throughout its lifecycle. At best case it is copied and pasted into multiple documents. Often times, the original source of the content is lost within the versions. When content changes, it must be found and updated wherever it occurs. This process is time-consuming and error-prone. Content can be interpreted differently at each stage allowing for "drift" in the message and accuracy.

    Join Scott Abel, The Content Wrangler, and Ann Rockley, CEO of The Rockley Group, for this webinar to learn how you can: Envision your content as a coherent whole rather than disparate documents; develop methods for reusing content; and optimize the content creation, review, and delivery process.
  • Two thirds of B2B companies Forrester surveyed said the way they interact with customers has fundamentally changed as a result of B2C. The majority of B2B customers are using mobile devices to research and buy products online. Do you have a strategy for this?

    Join industry leaders to learn:
    * How B2C expectations are fueling the new B2B buyer behavior
    * Crossover threats from B2C titans
    * What you need to be doing differently to stand out
  • Join buyer persona expert Katie Martell as she discusses how buyer personas are being effectively used by B2B organizations to accelerate the sales cycle.
  • Join buyer persona expert Katie Martell as she discusses how buyer personas are being effectively used by B2B organizations to accelerate the sales cycle.
  • Channel
  • Channel profile
  • The Social Catch 22 Recorded: Jan 15 2014 72 mins
    Barry Moltz - Nationally recognized author & Brian Solis - Award-winning author, prominent blogger, and keynote speaker
    As a small business manager, how do you define leadership? How should your company develop in an ever-evolving social world? What should a modern small business organization look like in order to be effective?

    While looking for ways to overcome these challenges, you may find yourself trapped in The Social Catch 22.

    If you're looking to bridge the gap between your organizational focus and current social media strategies, this webinar is for you.
  • Mastering the Digital Marketing Channel Recorded: Dec 10 2013 62 mins
    Chris Brogan - New York Times bestselling author & CEO of Human Business Works & Barry Moltz - Recognized Small Biz Expert
    You were told to "get online" and the money would come pouring in. You dutifully went about building a digital presence, but not much happened.

    How do you generate leads in a world where the attention wars are raging? How do you improve sales processes and measurement tools? And where will you most likely go wrong?

    If you're looking for leads, more attention, sales, business impact, and you're still not getting much from your digital channel, this webinar is for you.
  • Building a Knock-Out Brand Recorded: Nov 12 2013 57 mins
    Barry Moltz - Nationally recognized author & Gary Vaynerchuk As seen on the cover of this month’s Inc. magazine
    Strengthen your marketing tactics through social media strategies that really work! Develop campaigns that produce profit.
  • Nextiva Business Leadership Webinars: Duct Tape Marketing Recorded: Oct 15 2013 59 mins
    Barry Moltz - Nationally recognized small business expert, John Jantsch - Best-selling author of Duct Tape Marketing
    Referrals are a critical part of any small business. While trusted referrals can be a key element in growing a business, few companies implement a systematic generation approach.

    In this session, Barry Moltz and best-selling author John Jantsch will teach participants the key elements required to build your very own referral engine.
  • 6 Secrets to Build an Amazing Company Culture Recorded: Sep 10 2013 56 mins
    Barry Moltz - Nationally recognized author & small business expert and Tim Sanders – Former Yahoo! executive
    Culture has taken on a whole new meaning in today’s workforce. It is a leading characteristic of your company’s brand. Yet few companies find ways to bring their culture to life and create a community of success that adds immeasurable value in and out of the office.

    • Avoid the common mistakes of culture creation
    • Hire and retain talent that lives and breathes your culture
    • Keep the communication channels open
    • Use your culture as a competitive advantage
  • How to Build & Manage a Virtual Workforce Recorded: Aug 13 2013 47 mins
    Barry Moltz and entrepreneur, Jason Fried
    The definition of “work” has been redefined. Small business employees no longer work at a central office location, with many living in other parts of the country or world. Not all of them work full time; many are freelancers. With continuous connectivity, anyone can now work from anywhere at any time. Collaboration has become even more critical to drive your small business to success.

    In this webinar you will learn how to attract the best possible employees, sustain a strong corporate culture, solve unique challenges you may encounter and build the products and services your customers need.
  • Nextiva’s There For Your Business Recorded: Jun 13 2013 1 min
    Nextiva
    John Lepore of Lepore Insurance located in Queens, New York, discusses how Nextiva supported his business during Hurricane Sandy.
  • Fanology Social Wins with Nextiva Recorded: May 31 2013 3 mins
    Nextiva
    Learn why more than 60,0000 companies rely on Nextiva for their business phone service. Nextiva is the #1 hosted VoIP provider.
  • Why Nextiva? Recorded: May 1 2013 3 mins
    Nextiva
    Nextiva is transforming the way small businesses communicate. When you partner with Nextiva, you gain the peace of mind that your business opportunities are only a click, chat, video or call away, even when you're not in the office. Nextiva's unified communications services include business VoIP phone plans, online virtual fax services, traditional PBX/SIP trunking, and our new hosted call center phone systems.
Simplifying Business Communication
The leading provider of cloud-based unified communications solutions for small businesses in the U.S.

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  • Title: Building a Knock-Out Brand
  • Live at: Nov 12 2013 7:00 pm
  • Presented by: Barry Moltz - Nationally recognized author & Gary Vaynerchuk As seen on the cover of this month’s Inc. magazine
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