Barry Moltz - Nationally recognized author & Gary Vaynerchuk As seen on the cover of this month’s Inc. magazine
Strengthen your marketing tactics through social media strategies that really work! Develop campaigns that produce profit.
Nov 12 2013
57 mins
Building a Knock-Out Brand
Gary Vaynerchuk
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Content Marketing

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  • Mobile is taking over as the pre-eminent way companies connect with customers.

    For sales. For service. For feedback. For support. For … everything.

    In just 8 years, smartphones have taken over the world. In just 3.5 years, smartphone media consumption has overtaken television. In just 5 years, we have been talking on our phones the same amount, but our data usage has skyrocketed more than 3400%. Mobile commerce has jumped 123% just in the first quarter of this year. It's happening. It's happening right now.

    We're taking a hard look at how mobile is the new normal. Your customers expect it. Business demands it. Mobile marketing automation is only used by 1.5% of businesses today -- and those businesses are making a killing because they understand the unique relationships we have grown to expect with our mobile devices.

    In this webinar, you'll:

    * Learn how psychology meets technology with mobile marketing automation
    * Improve customer engagement and retention through marketing efforts
    * Get a running start on using the mobile revolution to drive massive engagement

    Speakers: John Koetsier, VP Research, VentureBeat
    Julie Gerola, VP Marketing, Viggle
    Arthur Madrid, Founder and CEO, Pixowl

    Sponsored by LeanPlum
  • For today’s digitally demanding customer, a rich, personalized customer
    experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. It is a journey defined by the customer, who is setting a new pace in an intensely personal race that, in their mind, only involves one runner. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. Are they set up to thrive, or will they become irrelevant and eventually obsolete?

    Agility becomes a key denominator in this new marketing equation. With customer knowledge dispersed across systems of records, insights, interactions and an array of new sources of data, organizations need the business agility to be able to leverage insight from these disparate sources of information. This also requires the ability for the entire customer experience to be optimized—not just the deployment of campaigns—so that opportunities can be captured faster in order to beat out rivals also looking to connect through revitalized customer experience strategies.

    We will be joined by Pitney Bowes’ Jeff Goldberg, Product Marketing Lead for Customer Information Management, who will share an expert perspective around creation of a digital marketing record for increasing conversion rates and improving marketing communications overall.

    Full list of speakers are:

    Liz Miller, SVP, Marketing - CMO Council

    Jeff Goldberg, Product Marketing Lead for Customer Information Management - Pitney Bowes

    Maureen Duff, Managing Director, Head of Global Marketing - Pershing
  • More than ever before, brands are redefining success to include a sense of 'social responsibility' and so we're seeing brands challenge the status quo, defy old practices and build social good into their business models. This is an exciting time when the images we create and use to visualize these intrepid leaders can be used to inspire and encourage them and also be used as an agent for change. Join Getty Images Creative Insights Manager, Jacqueline Bourke for an in-depth look at the Vanguardians visual trend and discover how to use this imagery in your campaigns to inspire your audience.
  • Smart PR elects presidents, launches IPOs, sends products viral, and can amplify webinar viewer numbers too. It’s all about engaging journalists and other influencers to embrace your content, then share it with their audiences - your webinar gets geometrically more exposure: before AND after the event.

    A strategic influencer’s endorsement is more valuable than any advertising but knowing how to get that ultimate “Share” is known only among elite PR pros: until now.

    Join BrightTALK’s PR for Your Webinar to learn:
    - How to identify influencers in your sector (and your customers’)
    - The right way to connect with journalists (and avoid pitfalls)
    - 3 critical components of the perfect influencer pitch
    - 3 tips for making your webinar easy to promote
  • Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.
  • In 2007, a CMO Council study tracked how senior marketers were embracing the customer in real-time, personalized engagements. Were we realizing the goal of “right message, right time, right channel” in our communications? In the study, 47 percent of marketing respondents felt they did not have a full view into the profitability of a customer, including access to customer lifetime value insights. 60 percent predicted personalization as a key route to maximize customer revenue, but the majority indicated they lacked the metrics needed to effectively leverage data to personalize experiences.
    Eight years later, many marketers feel they are in the same position as they struggle to optimize the customer journey using real-time insights and intelligence that enable them to craft robust customer experiences where revenue – not engagement metrics, like clicks or views- is the goal.
    While marketers still look to power experiences with personalization and relevance, customers now have different needs. Service expectations—from self-service to always-available personal or face-to-face service—rapidly increase as customers are not willing to wait for resolutions to issues. Our customers have new and more compelling options from disruptors. Despite years of loyalty building, customers are more willing to leave a brand in favor of experiences and service options that deprioritize pricing and promotions. Customers now demand to be known and heard.
    To address some of these issues and better understand how real-time marketing decisions are directly impacting customer engagement in this age of “un-marketing,” the CMO Council, in partnership with Pegasystems, will present a strategic overview of how marketers are feeding the always-on marketing brain. Gone are the strategies that simply look to maximize campaign engagements as they are being replaced by customer journeys that traverse acquisition, retention and advocacy to maximize customer lifetime value.
  • Join Lattice for a guided tour of the marketing tech stack that powers Acquia's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Acquia:
    Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.
  • Smart PR elects presidents, launches IPOs, sends products viral, and can amplify webinar viewer numbers too. It’s all about engaging journalists and other influencers to embrace your content, then share it with their audiences - your webinar gets geometrically more exposure: before AND after the event.

    A strategic influencer’s endorsement is more valuable than any advertising but knowing how to get that ultimate “Share” is known only among elite PR pros: until now. You’ve seen BrightTALK’s Dallas Jessup on CNN, the Today Show and ABC, as well as in NY Times, People and USA Today. She’ll share her 5 proven steps to leverage PR to pull larger qualified audiences to your webinar.

    Join BrightTALK’s PR for Your Webinar to learn:
    - How to identify influencers in your sector (and your customers’)
    - The right way to connect with journalists (and avoid pitfalls)
    - 3 critical components of the perfect influencer pitch
    - 3 tips for making your webinar easy to promote
  • How do you deliver great digital experiences in today's mobile-first, multi-touchpoint, omnichannel world? The answer is to map customers' journeys against your mobile and web touchpoints, then harness context - full knowledge of a customer's history, preferences, behaviors, and location - to tailor the experience.

    Increasingly, organizations are looking at Web Content Management (WCM) solutions in the cloud. Why? Because in the cloud, you can rapidly deploy sites, reach mobile devices, secure against attacks, and scale to meet demand.

    In this session you will:

    * See the data highlighting major trends driving interest in "WCM in the Cloud"

    * Understand the pros and cons of moving your WCM to the Cloud

    * Master the role of the cloud in delivering great digital experiences.

    * Build support and a roadmap to use the cloud in your digital experience delivery strategy.
  • Over the course of numerous acquisitions, ACI Worldwide, a leader in banking and payment solutions, found themselves in the untenable situation so many firms find themselves in today — a giant content hairball made more challenging by departmental silos and disparate content management and delivery systems. The company realized that to overcome the obstacles of their legacy approach to managing content, they would have to rethink they way they work. The challenge involved designing, funding, and implementing an unified content strategy — one that would help the firm migrate the content stored in different content management systems — and authored by different content creation teams — into a single CMS.

    Join Scott Abel, The Content Wrangler, for a one-hour progress report with Jeanette LeBlanc, Principal Information Developer at ACI Worldwide, who will discuss the challenges the company has had to overcome as they made the move to SDL LiveContent Publication Manager and the XML authoring tool, XMetaL. Attendees will learn of some of the issues faced by the team as they’ve worked to migrate content from unstructured Microsoft Word, Adobe FrameMaker, and other content creation applications into structured DITA XML. Although the team is only half-way through implementation, the lessons learned are valuable for any team hoping to make a similar move.
  • Channel
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  • The Social Catch 22 Recorded: Jan 15 2014 72 mins
    Barry Moltz - Nationally recognized author & Brian Solis - Award-winning author, prominent blogger, and keynote speaker
    As a small business manager, how do you define leadership? How should your company develop in an ever-evolving social world? What should a modern small business organization look like in order to be effective?

    While looking for ways to overcome these challenges, you may find yourself trapped in The Social Catch 22.

    If you're looking to bridge the gap between your organizational focus and current social media strategies, this webinar is for you.
  • Mastering the Digital Marketing Channel Recorded: Dec 10 2013 62 mins
    Chris Brogan - New York Times bestselling author & CEO of Human Business Works & Barry Moltz - Recognized Small Biz Expert
    You were told to "get online" and the money would come pouring in. You dutifully went about building a digital presence, but not much happened.

    How do you generate leads in a world where the attention wars are raging? How do you improve sales processes and measurement tools? And where will you most likely go wrong?

    If you're looking for leads, more attention, sales, business impact, and you're still not getting much from your digital channel, this webinar is for you.
  • Building a Knock-Out Brand Recorded: Nov 12 2013 57 mins
    Barry Moltz - Nationally recognized author & Gary Vaynerchuk As seen on the cover of this month’s Inc. magazine
    Strengthen your marketing tactics through social media strategies that really work! Develop campaigns that produce profit.
  • Nextiva Business Leadership Webinars: Duct Tape Marketing Recorded: Oct 15 2013 59 mins
    Barry Moltz - Nationally recognized small business expert, John Jantsch - Best-selling author of Duct Tape Marketing
    Referrals are a critical part of any small business. While trusted referrals can be a key element in growing a business, few companies implement a systematic generation approach.

    In this session, Barry Moltz and best-selling author John Jantsch will teach participants the key elements required to build your very own referral engine.
  • 6 Secrets to Build an Amazing Company Culture Recorded: Sep 10 2013 56 mins
    Barry Moltz - Nationally recognized author & small business expert and Tim Sanders – Former Yahoo! executive
    Culture has taken on a whole new meaning in today’s workforce. It is a leading characteristic of your company’s brand. Yet few companies find ways to bring their culture to life and create a community of success that adds immeasurable value in and out of the office.

    • Avoid the common mistakes of culture creation
    • Hire and retain talent that lives and breathes your culture
    • Keep the communication channels open
    • Use your culture as a competitive advantage
  • How to Build & Manage a Virtual Workforce Recorded: Aug 13 2013 47 mins
    Barry Moltz and entrepreneur, Jason Fried
    The definition of “work” has been redefined. Small business employees no longer work at a central office location, with many living in other parts of the country or world. Not all of them work full time; many are freelancers. With continuous connectivity, anyone can now work from anywhere at any time. Collaboration has become even more critical to drive your small business to success.

    In this webinar you will learn how to attract the best possible employees, sustain a strong corporate culture, solve unique challenges you may encounter and build the products and services your customers need.
  • Nextiva’s There For Your Business Recorded: Jun 13 2013 1 min
    Nextiva
    John Lepore of Lepore Insurance located in Queens, New York, discusses how Nextiva supported his business during Hurricane Sandy.
  • Fanology Social Wins with Nextiva Recorded: May 31 2013 3 mins
    Nextiva
    Learn why more than 60,0000 companies rely on Nextiva for their business phone service. Nextiva is the #1 hosted VoIP provider.
  • Why Nextiva? Recorded: May 1 2013 3 mins
    Nextiva
    Nextiva is transforming the way small businesses communicate. When you partner with Nextiva, you gain the peace of mind that your business opportunities are only a click, chat, video or call away, even when you're not in the office. Nextiva's unified communications services include business VoIP phone plans, online virtual fax services, traditional PBX/SIP trunking, and our new hosted call center phone systems.
Simplifying Business Communication
The leading provider of cloud-based unified communications solutions for small businesses in the U.S.

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  • Title: Building a Knock-Out Brand
  • Live at: Nov 12 2013 7:00 pm
  • Presented by: Barry Moltz - Nationally recognized author & Gary Vaynerchuk As seen on the cover of this month’s Inc. magazine
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