Mastering the Digital Marketing Channel

Chris Brogan - New York Times bestselling author & CEO of Human Business Works & Barry Moltz - Recognized Small Biz Expert
You were told to "get online" and the money would come pouring in. You dutifully went about building a digital presence, but not much happened.

How do you generate leads in a world where the attention wars are raging? How do you improve sales processes and measurement tools? And where will you most likely go wrong?

If you're looking for leads, more attention, sales, business impact, and you're still not getting much from your digital channel, this webinar is for you.
Dec 10 2013
62 mins
Mastering the Digital Marketing Channel
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  • Growing installs is the number one mission for any mobile app developer, and any user acquisition strategy generally consists of a mix of organic installs and paid campaigns. But many see these as separate and distinct. Not true. To get the most out of each — especially for smaller developers — it’s critical to understand how paid installs impact organic installs, and vice versa.

    In this webinar, Ian Sefferman of TUNE will share the eye-opening results of a study investigating the correlation between paid campaigns and organic installs (yes, it’s positive), and how this varies depending on the app category and operating system. Christian Calderon of DOTS will dive into the strategies and tactics that increase both paid and organic installs, and how they work together.

    What you’ll learn:
    For every paid install, how many organic installs an app can expect to see
    How the multiplier effect impacts app categories differently
    How organic installs and engaged users affect your paid strategy and spend
    Best-practice examples on what really works to maximize both organic installs and paid campaigns for highest yield

    #paidorganic
    #appmktg

    Speakers:
    Ian Sefferman, GM, App Store Analytics
    Christian Calderon, Head of Marketing, DOTS
  • ADP will train you. ADP will support you. ADP will reward you. Are you ready to learn how?

    Join the Webinar on Feb 25th @ 2pm EST to hear how you can build your career foundation at ADP in Outside Sales.

    Learn why ADP was nationally recognized for training and creates world renowned sales associates.

    Be Bold in 2015.
  • Small businesses are facing a massive shift driven by technology. To stay competitive they are turning to technology and the Internet to manage cash flow, increase productivity and streamline operations. And the small business market is primed to accelerate its adoption as newly developed apps are helping small business owners save time, reduce costs, increase revenue and productivity, and work more effectively.

    With traditional banks slow to respond, non-banking technology providers have obliged with innovative, intuitive solutions that integrate payments, receivables, and online banking data and offer reporting and cash flow management.

    Join Yodlee Interactive and a panel of experts for an animated roundtable discussion on how the development and start-up community can capitalize on the transformation occurring in the small business sector.

    Speakers:

    Christine Barry, Research Director, Wholesale Banking Practice, Aite Group

    Kathryn Petralia, Co-Founder & COO, Kabbage

    Andy Childs, Vice President of Marketing, Paychex

    Greg Weddell, Practice Manager, Small Business, Yodlee
  • The BCI's annual Horizon Scan report, in partnership with BSI, was published in February 2015 and the BCI and BSI are hosting a webinar to highlight some of the results. Historically the Horizon Scan has shown that unplanned IT and telecoms outage is the greatest threat to BC practitioners, but will this remain the case? All will be revealed!
    In this webinar, the report's author - Patrick Alcantara - will discuss the findings in greater depth along with BSI's Lorraine Orr.
  • With the advent of proprietary video calling services like Apple's FaceTime, Microsoft Skype and Google Hangouts, more people are adopting video calling in their personal lives. But they're quickly discovering that these "free apps" often aren't good enough for business! Discover why all HD video conferencing is NOT created equal. Industry expert and video evangelist Simon Dudley shares his insights on this webinar recording.

    Topics discussed in this webinar include:
    - Are Skype and Google Hangouts opposite ends of the same problem -
    - Why is this presentation not a video conference
    - What matters about human connections
    - The power of Metcalfe’s Law – The utility of a network increases at the square of the number of nodes within it
    - A quick comparison of Skype and Hangouts
    - Where all these different technologies fit
    - Why all solutions are not the same
    - Who really should be scared of Skype and Hangouts
    - Considerations when thinking of this technology
    - The future of video communications

    Video communications technology need to be above a certain subjective level of quality before it can actually be considered a useful replacement to meeting people in person. Skype and Hangouts are valuable tools, but fulfill a different role than what Lifesize is meant for.

    For the ultimate quality of experience, use professional grade video conferencing. If you want to disseminate data to large groups with limited interaction, Skype and Google Hangouts can work.

    For more info about Lifesize visit http://www.lifesize.com/demo
  • The words video conferencing technology often strike fear into the hearts of some IT pros due to perceived complexity. However, recent developments have made the technology MUCH simpler to implement, manage and understand. This webinar will uncover how new cloud-based video conferencing solutions have eliminated complicated hardware from the conference-room video experience and how you can connect your office and employees to the world.

    You will learn:
    1. How we’ve revolutionized how your users will utilize video conferencing technology

    2. The benefits of having your video environment hosted in the cloud, like freeing up IT resources and time

    3. How cloud video conferencing can fit your organization’s specific needs, mobilize your workforce, and make your life as an IT pro easier (and all without breaking the bank!)
  • Watch Simon Dudley, Lifesize’s video evangelist, and Dr. S. Ann Earon, President of Telemanagement Resources International, as they discuss the real ROI of video conferencing in part one of this two-part webinar.
  • Watch Simon Dudley, Lifesize’s video evangelist, and Dr. S. Ann Earon, President of Telemanagement Resources International, as they discuss the real ROI of video conferencing in part two of this two-part webinar.
  • Your hosts, Phil Karcher from Forrester Research and Simon Dudley, Video Evangelist from LifeSize will share critical tools and methodologies available to IT and business teams to help your organization harness the power of video collaboration.
  • Over 50 million mobile apps are downloaded daily. One in four is abandoned within 24 hours. In other words, creating a successful app is incredibly difficult. Pressure from internal and external sources to increase downloads, engagement, and create new and/or enhance existing revenue streams is constant. App owners must differentiate products while making experiences more fluid to ensure they become essential to the lifestyles of their users.

    In this webinar, we’ll discuss:

    -Data-driven context: The anatomy of a “location” data point and how to put it to work in your experience.
    -Categorizing behavior: Learn how to categorize user actions and what to do with the results.
    -Building App modes: putting the power of place to work in your app to anticipate user needs, monetize your app, and differentiate your app experience.
    -Case studies to demonstrate what leading apps are doing and current best practices.

    Join us to get actionable takeaways, gain insight, and to pose questions to the leaders in location about our experience in how to make your app become a vital part of your users’ everyday lives.
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  • The Social Catch 22 Recorded: Jan 15 2014 72 mins
    As a small business manager, how do you define leadership? How should your company develop in an ever-evolving social world? What should a modern small business organization look like in order to be effective?

    While looking for ways to overcome these challenges, you may find yourself trapped in The Social Catch 22.

    If you're looking to bridge the gap between your organizational focus and current social media strategies, this webinar is for you.
  • Mastering the Digital Marketing Channel Recorded: Dec 10 2013 62 mins
    You were told to "get online" and the money would come pouring in. You dutifully went about building a digital presence, but not much happened.

    How do you generate leads in a world where the attention wars are raging? How do you improve sales processes and measurement tools? And where will you most likely go wrong?

    If you're looking for leads, more attention, sales, business impact, and you're still not getting much from your digital channel, this webinar is for you.
  • Building a Knock-Out Brand Recorded: Nov 12 2013 57 mins
    Strengthen your marketing tactics through social media strategies that really work! Develop campaigns that produce profit.
  • Nextiva Business Leadership Webinars: Duct Tape Marketing Recorded: Oct 15 2013 59 mins
    Referrals are a critical part of any small business. While trusted referrals can be a key element in growing a business, few companies implement a systematic generation approach.

    In this session, Barry Moltz and best-selling author John Jantsch will teach participants the key elements required to build your very own referral engine.
  • 6 Secrets to Build an Amazing Company Culture Recorded: Sep 10 2013 56 mins
    Culture has taken on a whole new meaning in today’s workforce. It is a leading characteristic of your company’s brand. Yet few companies find ways to bring their culture to life and create a community of success that adds immeasurable value in and out of the office.

    • Avoid the common mistakes of culture creation
    • Hire and retain talent that lives and breathes your culture
    • Keep the communication channels open
    • Use your culture as a competitive advantage
  • How to Build & Manage a Virtual Workforce Recorded: Aug 13 2013 47 mins
    The definition of “work” has been redefined. Small business employees no longer work at a central office location, with many living in other parts of the country or world. Not all of them work full time; many are freelancers. With continuous connectivity, anyone can now work from anywhere at any time. Collaboration has become even more critical to drive your small business to success.

    In this webinar you will learn how to attract the best possible employees, sustain a strong corporate culture, solve unique challenges you may encounter and build the products and services your customers need.
  • Nextiva’s There For Your Business Recorded: Jun 13 2013 1 min
    John Lepore of Lepore Insurance located in Queens, New York, discusses how Nextiva supported his business during Hurricane Sandy.
  • Fanology Social Wins with Nextiva Recorded: May 31 2013 3 mins
    Learn why more than 60,0000 companies rely on Nextiva for their business phone service. Nextiva is the #1 hosted VoIP provider.
  • Why Nextiva? Recorded: May 1 2013 3 mins
    Nextiva is transforming the way small businesses communicate. When you partner with Nextiva, you gain the peace of mind that your business opportunities are only a click, chat, video or call away, even when you're not in the office. Nextiva's unified communications services include business VoIP phone plans, online virtual fax services, traditional PBX/SIP trunking, and our new hosted call center phone systems.
Simplifying Business Communication
The leading provider of cloud-based unified communications solutions for small businesses in the U.S.

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  • Title: Mastering the Digital Marketing Channel
  • Live at: Dec 10 2013 7:00 pm
  • Presented by: Chris Brogan - New York Times bestselling author & CEO of Human Business Works & Barry Moltz - Recognized Small Biz Expert
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