Real-time revolution: making the move from digital ads to digital interactions
Today’s customers are constantly connected and now seek immediate gratification. To this end, brands are seeking to move beyond digital advertising, to the orchestration of digital interactions themselves. Yet to be most effective, these interactions are not based upon behavioral targeting or campaigns, but on engaging customer journeys that mature individually and progress each customer lifecycle. These journeys will span across all channels, on a customer-specific level and will include real-time processes. By individually engaging and crafting real-time digital interactions to serve customers “in the moment,” your business’ opportunity to understand, satisfy, sell and engage can grow exponentially.
Jeff Nicholson, VP of Marketing at Provenir will share emerging best practices and client case studies to illustrate how brands can ride the real-time revolution by harnessing big data for engaging digital interactions. Neil will discuss the new set of real-time core competencies and orchestration capabilities that will be required to rise to this new challenge.
You will learn:
- When and where real-time engagement is required – and when it’s not
- Considerations for making the leap from campaigns to individual customer journeys
-Best practices for the marriage of automation and human interaction to ensure successful customer engagement
RecordedMar 20 201453 mins
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