Real-time revolution: making the move from digital ads to digital interactions
Today’s customers are constantly connected and now seek immediate gratification. To this end, brands are seeking to move beyond digital advertising, to the orchestration of digital interactions themselves. Yet to be most effective, these interactions are not based upon behavioral targeting or campaigns, but on engaging customer journeys that mature individually and progress each customer lifecycle. These journeys will span across all channels, on a customer-specific level and will include real-time processes. By individually engaging and crafting real-time digital interactions to serve customers “in the moment,” your business’ opportunity to understand, satisfy, sell and engage can grow exponentially.
Jeff Nicholson, VP of Marketing at Provenir will share emerging best practices and client case studies to illustrate how brands can ride the real-time revolution by harnessing big data for engaging digital interactions. Neil will discuss the new set of real-time core competencies and orchestration capabilities that will be required to rise to this new challenge.
You will learn:
- When and where real-time engagement is required – and when it’s not
- Considerations for making the leap from campaigns to individual customer journeys
-Best practices for the marriage of automation and human interaction to ensure successful customer engagement
RecordedMar 20 201453 mins
Your place is confirmed, we'll send you email reminders
Julie Atherton, Managing Director, Small Wonder and Hannah Bland, Digital Marketing Coordinator, Royal Society of Medicine
Social media constantly evolves and demands that practitioners upskill to keep pace with change. Join this webinar, led by the DMA’s Social Media Council, and add to your skillset with a bit of help from the experts.
B2B copywriting isn’t easy, but that’s not an excuse for it to be dull! Join Chelsea Reay, head of content at B2B specialist agency Fieldworks, for a half hour high intensity session that will reinvigorate your attitude to writing for business people – and boost your lead gen as a result.
Antony Paul, Marketing Manager, Neopost & Dean Francis, Senior Business Consultant, Data Capture Solutions
Make your onboarding first class in this webinar with Data Capture Solutions and Neopost. Customer onboarding refers to that process between first contact with a consumer, and turning that contact into a customer.
Panellists: Jonathan Carter, Acxiom; Lee Witherell, Communisis; and Ruaraidh Thomas, DST
Join this BrightTALK Academy panel session and learn to improve your customer engagement by making the most of your data. This webinar examines:
• How effective analytics drive better decision-making and improve customer experiences
• How technology creates real-time improvements in marketing performance
• Creating the perfect value exchange with the insight you collect on client behaviours and preferences
Leaders from Acxiom, Communisis Data Intelligence, and DST Applied Analytics will share their expertise in the field of marketing intelligence and analytics in this 45-minute panel discussion.
Join us for a webinar to consider what counts as Personally Identifiable Information (PII) under the GDPR when it comes into force in 2018.
The GDPR expands the definition of PII, but you need the full facts in order to plan properly. We will take you through the definitions you need, to show you where you need to change or adapt your data protection policies.
This second GDPR webinar will be chaired by dotmailer’s client services director Skip Fidura, featuring an essential presentation by DMA solicitor Janine Paterson:
· Janine will lead you through changes you should expect in 2018
· A panel of experts will discuss ideas in more detail
The panel will feature Janine, joined by Acxiom’s head of UK legal Alex Hazell and Opt-4 senior associate Simon Blanchard.
The panel will be there to answer and discuss your questions on the day.
Learn how to use visual marketing and earned content to drive sales through social
According the 2015 Customer Acquisition Barometer social media is not working to acquire customers. Yet.
This doesn’t mean that social media advertising is worthless – far from it. Social can play a decisive part in the success of failure of your campaign.
Join Olapic’s director of account management, EMEA, Becky Dutta. She will explain how to convert bystanders to buyers, using social media. Learn:
Video and photo advertising
The differences and benefits with Facebook, Atlas, Instagram, Twitter and Bloggers
How to identify highest converting visual content
A-B testing on social
UX: from ads to purchase
Case studies on successful ad campaigns
In addition, Becky will present a case study on Unilever’s Magnum ‘Pleasure Store’.
At the end of this series you will be able to run a visual marketing strategy that supports conversion, engagement and loyalty for your brand.
Take each webinar as a training session. Test your knowledge at the end of each one and, by the end, you can obtain a Visual Marketing Series certificate of completion.
Sign up now for the low-down on social media advertising