Can brands really give every single customer a VIP experience? "Yes they can," says Saima Alibhai, Director of Solutions at Emarsys. Join us on 12 November to find out how.
Discover how to use data and personalisation technology to treat your customers individually and make them feel like a VIP regardless of which stage in the customer lifecycle they are in.
See how automation technology can help your brand communicate with customers on a one-to-one basis using their browsing behaviour.
Saima will explore approaches to effective contact strategies that factor in the proliferation of connected devices, digital platforms and consumers' usages.
She will look closely at the traditional corner shop (where the shopkeeper knows which newspaper you read, for instance, and keeps one by for you) and how to replicate this relationship online.
RecordedNov 12 201458 mins
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The results are in. These are the email trends you need to know about so you can make a glittering mountain out of a daunting email molehill. Skip Fidura, client services director at dotmailer, studies the Marketer email tracker and takes you through this goldmine of email insight.
There’s no need for the batch and blast approach to email marketing. Who says? Skip Fidura, dotmailer’s client services director, that’s who. Head online and get his expert view on how you can bring a polish to your email messaging and make batch and blast a thing of the past.
Julie Atherton, Managing Director, Small Wonder and Hannah Bland, Digital Marketing Coordinator, Royal Society of Medicine
Social media constantly evolves and demands that practitioners upskill to keep pace with change. Join this webinar, led by the DMA’s Social Media Council, and add to your skillset with a bit of help from the experts.
B2B copywriting isn’t easy, but that’s not an excuse for it to be dull! Join Chelsea Reay, head of content at B2B specialist agency Fieldworks, for a half hour high intensity session that will reinvigorate your attitude to writing for business people – and boost your lead gen as a result.
Antony Paul, Marketing Manager, Neopost & Dean Francis, Senior Business Consultant, Data Capture Solutions
Make your onboarding first class in this webinar with Data Capture Solutions and Neopost. Customer onboarding refers to that process between first contact with a consumer, and turning that contact into a customer.
Panellists: Jonathan Carter, Acxiom; Lee Witherell, Communisis; and Ruaraidh Thomas, DST
Join this BrightTALK Academy panel session and learn to improve your customer engagement by making the most of your data. This webinar examines:
• How effective analytics drive better decision-making and improve customer experiences
• How technology creates real-time improvements in marketing performance
• Creating the perfect value exchange with the insight you collect on client behaviours and preferences
Leaders from Acxiom, Communisis Data Intelligence, and DST Applied Analytics will share their expertise in the field of marketing intelligence and analytics in this 45-minute panel discussion.
Join us for a webinar to consider what counts as Personally Identifiable Information (PII) under the GDPR when it comes into force in 2018.
The GDPR expands the definition of PII, but you need the full facts in order to plan properly. We will take you through the definitions you need, to show you where you need to change or adapt your data protection policies.
This second GDPR webinar will be chaired by dotmailer’s client services director Skip Fidura, featuring an essential presentation by DMA solicitor Janine Paterson:
· Janine will lead you through changes you should expect in 2018
· A panel of experts will discuss ideas in more detail
The panel will feature Janine, joined by Acxiom’s head of UK legal Alex Hazell and Opt-4 senior associate Simon Blanchard.
The panel will be there to answer and discuss your questions on the day.