Leveraging data and analytics to drive marketing strategies
Tune in from the comfort of your desk for this free one-hour webinar on transforming your data into fact-driven decisions that shape your marketing strategy.
Data is everywhere, and the depth of knowledge it offers marketers is only limited by the quality of analytics applied.
Through the course of this webinar, we'll introduce you to new approaches to shaping your marketing team into a self-reliant, data-driven machine. Learn how to start answering questions on the fly on what is working, where, and why. And see why combining multiple data sources to build visual and interactive dashboards can shed new light on your most critical questions.
Join our expert Wade Tibke, senior director of marketing at Tableau Software, who’ll give you the lowdown on:
· Expanding the role of data analytics in your organisation
· Understanding what the data is telling you
· Applying insights and sharing your discoveries
· Stepping out of your comfort zone and innovating with data discovery
You’ll also have the chance to put your questions to Wade in a Q&A discussion.
This is a not-to-be-missed webinar for marketers looking for fresh insight into putting data at heart of their marketing strategies.
RecordedOct 1 201451 mins
Your place is confirmed, we'll send you email reminders
Julie Atherton, Managing Director, Small Wonder and Hannah Bland, Digital Marketing Coordinator, Royal Society of Medicine
Social media constantly evolves and demands that practitioners upskill to keep pace with change. Join this webinar, led by the DMA’s Social Media Council, and add to your skillset with a bit of help from the experts.
B2B copywriting isn’t easy, but that’s not an excuse for it to be dull! Join Chelsea Reay, head of content at B2B specialist agency Fieldworks, for a half hour high intensity session that will reinvigorate your attitude to writing for business people – and boost your lead gen as a result.
Antony Paul, Marketing Manager, Neopost & Dean Francis, Senior Business Consultant, Data Capture Solutions
Make your onboarding first class in this webinar with Data Capture Solutions and Neopost. Customer onboarding refers to that process between first contact with a consumer, and turning that contact into a customer.
Panellists: Jonathan Carter, Acxiom; Lee Witherell, Communisis; and Ruaraidh Thomas, DST
Join this BrightTALK Academy panel session and learn to improve your customer engagement by making the most of your data. This webinar examines:
• How effective analytics drive better decision-making and improve customer experiences
• How technology creates real-time improvements in marketing performance
• Creating the perfect value exchange with the insight you collect on client behaviours and preferences
Leaders from Acxiom, Communisis Data Intelligence, and DST Applied Analytics will share their expertise in the field of marketing intelligence and analytics in this 45-minute panel discussion.
Join us for a webinar to consider what counts as Personally Identifiable Information (PII) under the GDPR when it comes into force in 2018.
The GDPR expands the definition of PII, but you need the full facts in order to plan properly. We will take you through the definitions you need, to show you where you need to change or adapt your data protection policies.
This second GDPR webinar will be chaired by dotmailer’s client services director Skip Fidura, featuring an essential presentation by DMA solicitor Janine Paterson:
· Janine will lead you through changes you should expect in 2018
· A panel of experts will discuss ideas in more detail
The panel will feature Janine, joined by Acxiom’s head of UK legal Alex Hazell and Opt-4 senior associate Simon Blanchard.
The panel will be there to answer and discuss your questions on the day.
Learn how to use visual marketing and earned content to drive sales through social
According the 2015 Customer Acquisition Barometer social media is not working to acquire customers. Yet.
This doesn’t mean that social media advertising is worthless – far from it. Social can play a decisive part in the success of failure of your campaign.
Join Olapic’s director of account management, EMEA, Becky Dutta. She will explain how to convert bystanders to buyers, using social media. Learn:
Video and photo advertising
The differences and benefits with Facebook, Atlas, Instagram, Twitter and Bloggers
How to identify highest converting visual content
A-B testing on social
UX: from ads to purchase
Case studies on successful ad campaigns
In addition, Becky will present a case study on Unilever’s Magnum ‘Pleasure Store’.
At the end of this series you will be able to run a visual marketing strategy that supports conversion, engagement and loyalty for your brand.
Take each webinar as a training session. Test your knowledge at the end of each one and, by the end, you can obtain a Visual Marketing Series certificate of completion.
Sign up now for the low-down on social media advertising