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Recognise, Understand, & Value Me – Employing tech to bring analytics to life

Join this BrightTALK Academy panel session and learn to improve your customer engagement by making the most of your data. This webinar examines:

• How effective analytics drive better decision-making and improve customer experiences
• How technology creates real-time improvements in marketing performance
• Creating the perfect value exchange with the insight you collect on client behaviours and preferences

Leaders from Acxiom, Communisis Data Intelligence, and DST Applied Analytics will share their expertise in the field of marketing intelligence and analytics in this 45-minute panel discussion.
Recorded Jul 13 2016 51 mins
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Presented by
Panellists: Jonathan Carter, Acxiom; Lee Witherell, Communisis; and Ruaraidh Thomas, DST
Presentation preview: Recognise, Understand, & Value Me – Employing tech to bring analytics to life

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  • Title: Recognise, Understand, & Value Me – Employing tech to bring analytics to life
  • Live at: Jul 13 2016 1:00 pm
  • Presented by: Panellists: Jonathan Carter, Acxiom; Lee Witherell, Communisis; and Ruaraidh Thomas, DST
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