Webinar: using CRM to transform your online ads
Acquire and retain customers using your CRM data to give rich transactional and behavioural information to build your digital marketing on
Recorded
Mar 8 2017
59 mins
Your place is confirmed,
we'll send you email reminders
we'll send you email reminders
Presented by
Niki Middleton, Solutions Consultant, Emarsys & Alexandra Simion, Digital Marketing Manager, BrandAlley
Niki Middleton, Solutions Consultant, Emarsys & Alexandra Simion, Digital Marketing Manager, BrandAlley
Presentation preview:
Network with like-minded attendees
-
![[[ session.user.profile.displayName ]]](data:image/gif;base64,R0lGODlhAQABAIAAAP7//wAAACH5BAAAAAAALAAAAAABAAEAAAICRAEAOw==)
- [[ session.user.profile.displayName ]]
- [[ session.user.profile.jobTitle ]]
- [[ session.user.profile.companyName ]]
- [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
-
- [[ card.displayName ]]
- [[ card.jobTitle ]]
- [[ card.companyName ]]
- [[ userProfileTemplateHelper.getLocation(card) ]]
- Channel
- Channel profile
-
Webinar: Why Data Quality Matters Jan 26 2021 3:00 pm UTC 75 mins
Validity, DMAFaced with constant data decay, businesses have no choice but rethink their email marketing strategies. How can you achieve clarity from your data chaos? It all starts with data quality. Tune in to hear expert opinion and insights on why a winning strategy starts with good-quality data. -
Webinar: Winning With Total Customer Experiences Dec 10 2020 3:00 pm UTC 75 mins
Merkle, People's Postcode LotteryEvery business is competing for a share of customer attention, and the delivery of connected experiences that matter to customers has become the golden thread everyone is striving for. Tune in on Thursday 10 December to hear from Merkle and People’s Postcode Lottery to learn the benefits of creating a truly connected experience for your customers. -
Webinar: Why Insight-Driven Marketers are the Engine of Growth Dec 1 2020 3:00 pm UTC 75 mins
Lead Forensics, VervelQ, Peak Indicators, Radisson Hotel Group, Kingpin CommunicationsJoin our webinar to hear from Peak Indicators and learn why marketers need to adopt growth as their key directive and get a handle on the complexity of marketing data. -
Webinar: Brexit - What are Marketers Doing to Prepare? Recorded: Nov 30 2020 64 mins
DMADMA’s resident legal and policy experts will take you through all you need to know to prepare your business for any outcome. -
Webinar: Brand Authenticity and the Power of Personalisation Recorded: Nov 19 2020 66 mins
DMA, AAR, Mind, Swizzels Matlow, Worldwide Cancer ResearchUncover the power of personalisation and brand authenticity alongside AAR, MIND, Swizzels Matlow, and other experts and discover how it can be used to your advantage. Tune in for discussion, debate, and leading insights, as you unpick the theory and dive into the makings of personalisation and brand authenticity. -
Webinar: Democratising Scotland’s Data Talent Recorded: Nov 11 2020 63 mins
Golden Charter, Scottish PowerJoin us to hear from DMA Scotland’s Vice Chair, Howard Barber as we explore how Scotland can ensure it is creating a constant stream of skilled employees to staff the data roles that organisations need to fill. Tune in for discussion, debate, and insights from the Democratising Scotland’s Data Talent whitepaper. -
Webinar: Data Management - Breaking Down Consent and Preferences Recorded: Nov 5 2020 61 mins
DMA, OneTrustAs marketers navigate the changing privacy landscapes, technology ecosystems, and changing customer expectations, consent and preference management should be a top priority. Tune in to learn how managing your customer’s data can go beyond simple compliance and hear insights from Data Management – Breaking Down Consent and Preferences. -
Webinar: Business Unusual - Empathy, Flexibility and Customer-First Experiences Recorded: Nov 4 2020 49 mins
Selligent, CustomerKINDIf 2020 has taught us anything, it is that the unexpected means we must adapt our way of doing business. Tune in for discussion, debate, and leading insights from Selligent on how a change in consumer behaviour means businesses have changed the way they work. -
Webinar: Customer Inclusivity - Do Brands Really Care? Recorded: Oct 29 2020 115 mins
CDS, WaterAID, British Gas, The Customer First Group, CreatureInclusion, purpose, accessibility, and diversity. These buzzwords are being championed by brands worldwide, but are organisations really prioritising inclusivity? Join our breakfast briefing with CDS, GOOD Agency, British Gas and The Consumer First Group as we explore the issues of focussing on inclusion and purpose. -
Webinar: The Power of Collaboration to Build a Stronger Brand Recorded: Oct 27 2020 91 mins
DMA, The SHARP Agency, Cotton Traders, Bristol BeaconUncover the power of collaboration and discover how it can be used to your advantage. Alongside UP THERE, EVERYWHERE, The SHARP Agency, Bristol Beacon and Cotton Traders, you’ll unpick the theory and dive into the makings of a successful collaboration strategy. -
Webinar: Building Trust with Open Banking Recorded: Sep 30 2020 81 mins
Sustainably, InBest, GofCoe, FinTech ScotlandHow can you build trust with users to the extent that they feel comfortable sharing their banking data, and do so within the constraints of the Open Banking ecosystem? Tune in on Wednesday 30 September and hear from our experts from Sustainably, InBest, GofCoe, FinTech Scotland to find out. -
Webinar: What is the Current State of Play for Data Regulation? Recorded: Sep 24 2020 59 mins
John Mitchison, DMATune in on Thursday 24 September at 3pm to gain valuable insights from experts on data regulation during and following the pandemic; listen to a lively panel discussion, and have your questions answered. -
Webinar: How Retailers Can Turn Insight Into Personalised Experiences Recorded: Sep 23 2020 78 mins
Jaywing, Up There, EverywhereJoin us as we delve into the world of creativity. Hear from a selection of creative hotshots from Up There, Everywhere and Jaywing as we examine the customer trend of experience and ask how can we champion creativity and pioneering thinking throughout our industry – and beyond? -
Webinar: Email – The Primary Driver of Customer Loyalty in a Pandemic Recorded: Sep 17 2020 62 mins
DMA, RSPBThe coronavirus crisis presents the greatest challenge for brands in recent history. It is now more important than ever to build and maintain customer loyalty. Join us to find out how and why email is at the forefront of establishing customer loyalty during the pandemic. -
Webinar: Digital Transformation in Times of Crisis Recorded: Sep 16 2020 61 mins
DMA, TwentyCi, We Are Family, Be The Business, The Thread TeamThe coronavirus pandemic has proved that digital transformation is a business imperative. Tune in on Wednesday 16 September at 3pm to hear from the brands who altered their business model to succeed within the new normal. -
Webinar: Going the Extra Mile - Beyond Regulatory Compliance Recorded: Jul 23 2020 58 mins
John Mitchison, DMA; Alex Cash & Claire Feeney, OneTrust PreferenceChoiceCan you turn marketing and consent options into a positive experience for your customers? Tune in on Thursday 23 July at 3pm to find out. Gain valuable insights from experts; listen to a lively panel discussion and have your questions answered. -
Webinar: Preparing Your Agency for a Post-Pandemic World Recorded: Jul 21 2020 62 mins
Moore Kingston Smith, Wax/On, Engine and DMA Awards CommitteeHow can you ensure your business not only survives but thrives in a post-coronavirus world? Join Moore Kingston Smith and Wax/On online to find out. Gain valuable insights from experts; listen to a lively panel discussion, and have your questions answered. -
Webinar: DMA Awards - Unplugged I Recorded: Jul 14 2020 61 mins
Ben Rachel - Soul, Jason Andrews - IRIS, Dhiren Patel, The Economist and Charlotte Gough, DMAThis online workshop is designed to help you craft an Awards entry that will sing, dance, and maybe even shimmy all the way to the Grand Prix position. Past DMA Awards judges from IRIS and Soul will be leading the discussion – these are the people who know the DMA Awards world inside out and upside down. -
Webinar: Five Marketing Efficiencies for Success in a New World Recorded: Jul 8 2020 50 mins
Sam Counterman, Director of Marketing, Northern Europe, Selligent and Janet Snedden, Founder, CustomerKINDThe impact of coronavirus has been widespread, affecting each and every industry for better or worse. As brands and marketers try to figure out where they fit in this new world join Selligent as we discuss five key areas brands and marketers need to think about in the wake of coronavirus. -
Webinar: Data Ethics - Tech's Greatest Asset Recorded: Jun 17 2020 62 mins
Standard Life Aberdeen, Ethical Intelligence, WW, FinTech Scotland, MerkleHow can we truly ensure data is used as a force for good? Find out online on Wednesday 17 June. Gain valuable insights from experts; listen to a lively panel discussion; and have your questions answered.
We are the DMA – the Data and Marketing Association
We are part the DMA – the Data and Marketing Association – the leading UK trade body for the data and marketing industry, led by customer-first principles and a code of ethics.
![[[ webcast.title ]]](/resources/images/diamond-100x75.jpg?v=1250e9ddb5906dda75011411293863a671b30280)
Successfully added emails: 0
Remove all
- Title: Webinar: using CRM to transform your online ads
- Live at: Mar 8 2017 3:00 pm
- Presented by: Niki Middleton, Solutions Consultant, Emarsys & Alexandra Simion, Digital Marketing Manager, BrandAlley
- From:
