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Webinar: understanding fundraising opt-in and opt-out

Some charities have decided to move to opt-in for their marketing. Is this right for your charity? We explore the costs and benefits of both opt-in and opt-out approaches.
Recorded Jan 9 2017 60 mins
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Presented by
Sara Thompson, Marketing Manager, RNLI and John Mitchison, Head of Preference Services, DMA
Presentation preview: Webinar: understanding fundraising opt-in and opt-out

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  • Title: Webinar: understanding fundraising opt-in and opt-out
  • Live at: Jan 9 2017 3:00 pm
  • Presented by: Sara Thompson, Marketing Manager, RNLI and John Mitchison, Head of Preference Services, DMA
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