Webinar: Put a tactical spin on your email

The 2020 DMA Awards were packed with amazing work. But what lies behind the brilliance - and what lessons can we learn? Find out from RAPP, PayPal, Different Kettle, World Animal Protection, The Lettershop Group, Titan Travel, M&C Saatchi and The Fragrance Foundation.

The pace of change for marketers has accelerated like never before. Learn from Paintelligence and Cognism how this shift presents new opportunities to shape customer experience and allow brands to stand out from the crowd.

To be thoughtful, sensitive, and discerning for everyone's individual needs and circumstances should be the goal of every brand experience, customer contact, and marketing campaign. Join the DMA, Sprinklr, Bloom & Wild and Camelot for practical advice on how to listen to your customers, then act and engage in a personalised and impactful way.

Join the DMA alongside OneTrust to discover how marketers can use privacy and trust as a competitive advantage for their business.

Join RAPP for a session that gives you the inside track on how businesses such as DMA Award Winners MRM, No More, Gravity Road and Sainsbury's harnessed the power of creativity to drive positive changes in challenging times.

Join Olivia Gambelin, Founder and CEO, Ethical Intelligence and Firas Khnaisser, Head of Decisioning, Standard Life Aberdeen and Chair of DMA Scotland as we aim to gain a better understanding of data bias and how to tackle it.

Every business is competing for a share of customer attention, and the delivery of connected experiences that matter to customers has become the golden thread everyone is striving for. Tune in on Tuesday 2 February to hear from Merkle and People’s Postcode Lottery to learn the benefits of creating a truly connected experience for your customers.

Faced with constant data decay, businesses have no choice but rethink their email marketing strategies. How can you achieve clarity from your data chaos? It all starts with data quality. Tune in to hear expert opinion and insights on why a winning strategy starts with good-quality data.

Join our webinar to hear from Peak Indicators and learn why marketers need to adopt growth as their key directive and get a handle on the complexity of marketing data.

DMA’s resident legal and policy experts will take you through all you need to know to prepare your business for any outcome.

Uncover the power of personalisation and brand authenticity alongside AAR, MIND, Swizzels Matlow, and other experts and discover how it can be used to your advantage. Tune in for discussion, debate, and leading insights, as you unpick the theory and dive into the makings of personalisation and brand authenticity.

Join us to hear from DMA Scotland’s Vice Chair, Howard Barber as we explore how Scotland can ensure it is creating a constant stream of skilled employees to staff the data roles that organisations need to fill. Tune in for discussion, debate, and insights from the Democratising Scotland’s Data Talent whitepaper.

As marketers navigate the changing privacy landscapes, technology ecosystems, and changing customer expectations, consent and preference management should be a top priority. Tune in to learn how managing your customer’s data can go beyond simple compliance and hear insights from Data Management – Breaking Down Consent and Preferences.

If 2020 has taught us anything, it is that the unexpected means we must adapt our way of doing business. Tune in for discussion, debate, and leading insights from Selligent on how a change in consumer behaviour means businesses have changed the way they work.

Inclusion, purpose, accessibility, and diversity. These buzzwords are being championed by brands worldwide, but are organisations really prioritising inclusivity? Join our breakfast briefing with CDS, GOOD Agency, British Gas and The Consumer First Group as we explore the issues of focussing on inclusion and purpose.

Uncover the power of collaboration and discover how it can be used to your advantage. Alongside UP THERE, EVERYWHERE, The SHARP Agency, Bristol Beacon and Cotton Traders, you’ll unpick the theory and dive into the makings of a successful collaboration strategy.