Hi [[ session.user.profile.firstName ]]

Webinar: using behavioural economics in your B2B marketing

Since Freakanomics and Nudge!, behavioural economics have proved a powerful way to look at communications and influence. Join IBM Watson, Earnest and Cambridge Analytica to explore how to apply this thinking to B2B marketing
Recorded Oct 18 2017 62 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Scott Stockwell, Watson IoT, IBM & Chris Wilson, Earnest & Richard Robinson, Cambridge Analytica
Presentation preview: Webinar: using behavioural economics in your B2B marketing

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
We are The DMA
The Direct Marketing Association keep you up to date with the latest news regarding anything to do with Marketing so that your company is always in the know.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Webinar: using behavioural economics in your B2B marketing
  • Live at: Oct 18 2017 2:00 pm
  • Presented by: Scott Stockwell, Watson IoT, IBM & Chris Wilson, Earnest & Richard Robinson, Cambridge Analytica
  • From:
Your email has been sent.
or close