Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.
RecordedJan 14 201964 mins
Your place is confirmed, we'll send you email reminders
Tim Bond, Head of Insight, DMA will discuss the results of our newest report focused on acquisition and the consumer mindset, a pivotal piece of thought-leadership. He’ll cover everything from ‘serial switchers’ to ‘lost loyals’, and the new channels brands are using to connect with their customers.
Will Hawkins, Account Director & Planner, &You, Rachel Lawes, Consumer Psychologist and Alex Gordon, CEO, Sign Salad
Join us for an overview of semiotics, and how it can play a big part in customer engagement. Hear success stories from &You, Sign Salad, and an early pioneer of British commercial semiotics.
Ellie Turner, Head of Awards, DMA and Matt Conner, MD, MRM//McCann
Ever wondered what it takes to win a DMA award? Join us as we deep dive into the DMA awards process and explore the key criteria of how an entry is judged - strategy, creativity, and results
Want to find out who won at the DMA Awards 2018 from the West? Join us to hear from the teams behind a number of DMA shortlisted campaigns from the West – examining strategy, creativity and results with a fine-tooth comb.
Want to find out who won at the DMA Awards 2018 from Scotland? Join us to hear from the teams behind a number of DMA shortlisted campaigns from Scotland – examining strategy, creativity, and results with a fine-tooth comb.
Armstrong Partnership, National Museums Liverpool and Mustard Media
Want to find out who won at the DMA Awards 2018 from the North? Join us to hear from National Museums Liverpool and Mustard Media, the agencies behind some of the DMA shortlisted campaigns from the North – examining strategy, creativity and results with a fine-tooth comb.
Join our webinar on 22 May and hear from DMA Awards 2018 craft winners – RAPP UK and Virgin Media, Pulse Creative London and The Times and The Sunday Times – as they discuss what went into their award-winning work
Join us on Wednesday 20 May for a webinar reviewing the progress and issues businesses have faced a year on from the implementation of GDPR
This is your chance to get a full update on the impact that the implementation of GDPR has had on the marketing industry.
Chaired by the DMA’s Asli Yildiz, head of legal, you’ll hear from Zach Thornton, external affairs manager, DMA, who will offer insights as to how GDPR has driven a culture of change within the industry.
Clare Willetts, brand director and head of customer experience, Virgin
Join Assaf Baciu, co-founder, Persado, alongside Virgin, and William Wapshott, marketing transformation lead - customer and digital consulting, PwC for a webinar on how AI can help you gain invaluable insights into your customer base, and win every digital marketing moment.
Andy Keetch and Stephen Baker, Propellernet and Fiona Davison-Dennis, OLIVER and Katie Henley, AXA PPP Healthcare
Join us and our DMA Awards 2018 winners, OLIVER, AXA PPP Healthcare and Propellernet for a session jam-packed with award-winning strategy, creativity, and insight from the super-talented teams on how they managed to attract the judges’ attention and win.
Join Royal Mail MarketReach as we outline the benefits that mail can bring to enhance the overall customer experience.
In today’s omnichannel world customer experience presents an ongoing challenge for marketers as they have to plan and deliver across multiple channels and touchpoints in ever complex customer journeys.
Effective customer experience is a proven source of competitive advantage. So it is essential to carefully select channels, tactics, and touchpoints that not only drive sales but also cultivate engagement and trust.
Zach Thornton, DMA, Andrew Bridges, REaD Group and Skip Fidura
Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.
Catherine Bell, dunnhumby, Sarah Assous, zoovu and Lamees Butt, zoovu
Conversational AI has snowballed in recent years and promises plenty of opportunities for marketers to connect with customers.As these interfaces continue to become more ubiquitous with every passing day, join the DMA alongside Zoovu and step into the world of conversational AI.
Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.
With another year of disruptive digital innovation ahead of us, how do you stay ahead of the curve? Join Tesco and Mark Ash, CEO, Pure360, as we help you see through the smoke and mirrors to understand which are the key strategies you should be implementing to drive the biggest impact for your business.
Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.Get the latest need-to-knows on all-things privacy and regulation in our latest webinar series. A whistle-stop tour of everything from consumer awareness to the ePrivacy Regulation, data management to machine learning. Responsible Marketing guidance signed, sealed, delivered.
Asli Yildiz, DMA, Zach Thornton, DMA, Michael Sturrock, DMA
A live, online discussion about the data and marketing impacts of Brexit, hosted by the DMA’s External Affairs and Legal teams – with your questions setting the agenda
Customers are the lifeblood of your business. Understanding the behaviours that drive them will help you find new ones, keep them coming back and grow their lifetime value. Join us for a webinar that delves deep into understanding the consumer mindset.
The Royal Mail MarketReach insight team will be showcasing new insights from a range of projects, including brand new neuroscience research that reveals how the brain reacts to advertising mail.
We are part of the DMA – the Data and Marketing Association
We are part of the DMA – the Data and Marketing Association – the leading UK trade body for the data and marketing industry, led by customer-first principles and a code of ethics.