Webinar: Future Trends - The Subscription Economy

Join RAPP for a session that gives you the inside track on how businesses such as DMA Award Winners MRM, No More, Gravity Road and Sainsbury's harnessed the power of creativity to drive positive changes in challenging times.

Join Olivia Gambelin, Founder and CEO, Ethical Intelligence and Firas Khnaisser, Head of Decisioning, Standard Life Aberdeen and Chair of DMA Scotland as we aim to gain a better understanding of data bias and how to tackle it.

Every business is competing for a share of customer attention, and the delivery of connected experiences that matter to customers has become the golden thread everyone is striving for. Tune in on Tuesday 2 February to hear from Merkle and People’s Postcode Lottery to learn the benefits of creating a truly connected experience for your customers.

Faced with constant data decay, businesses have no choice but rethink their email marketing strategies. How can you achieve clarity from your data chaos? It all starts with data quality. Tune in to hear expert opinion and insights on why a winning strategy starts with good-quality data.

Join our webinar to hear from Peak Indicators and learn why marketers need to adopt growth as their key directive and get a handle on the complexity of marketing data.

DMA’s resident legal and policy experts will take you through all you need to know to prepare your business for any outcome.

Uncover the power of personalisation and brand authenticity alongside AAR, MIND, Swizzels Matlow, and other experts and discover how it can be used to your advantage. Tune in for discussion, debate, and leading insights, as you unpick the theory and dive into the makings of personalisation and brand authenticity.

Join us to hear from DMA Scotland’s Vice Chair, Howard Barber as we explore how Scotland can ensure it is creating a constant stream of skilled employees to staff the data roles that organisations need to fill. Tune in for discussion, debate, and insights from the Democratising Scotland’s Data Talent whitepaper.

As marketers navigate the changing privacy landscapes, technology ecosystems, and changing customer expectations, consent and preference management should be a top priority. Tune in to learn how managing your customer’s data can go beyond simple compliance and hear insights from Data Management – Breaking Down Consent and Preferences.

If 2020 has taught us anything, it is that the unexpected means we must adapt our way of doing business. Tune in for discussion, debate, and leading insights from Selligent on how a change in consumer behaviour means businesses have changed the way they work.

Inclusion, purpose, accessibility, and diversity. These buzzwords are being championed by brands worldwide, but are organisations really prioritising inclusivity? Join our breakfast briefing with CDS, GOOD Agency, British Gas and The Consumer First Group as we explore the issues of focussing on inclusion and purpose.

Uncover the power of collaboration and discover how it can be used to your advantage. Alongside UP THERE, EVERYWHERE, The SHARP Agency, Bristol Beacon and Cotton Traders, you’ll unpick the theory and dive into the makings of a successful collaboration strategy.

How can you build trust with users to the extent that they feel comfortable sharing their banking data, and do so within the constraints of the Open Banking ecosystem? Tune in on Wednesday 30 September and hear from our experts from Sustainably, InBest, GofCoe, FinTech Scotland to find out.

Tune in on Thursday 24 September at 3pm to gain valuable insights from experts on data regulation during and following the pandemic; listen to a lively panel discussion, and have your questions answered.

Join us as we delve into the world of creativity. Hear from a selection of creative hotshots from Up There, Everywhere and Jaywing as we examine the customer trend of experience and ask how can we champion creativity and pioneering thinking throughout our industry – and beyond?