Webinar: Leading Through Change - How to Create a Marketing Measurement Strategy
Presented by
Mark Cripps, CMO, The Economist and Jonathan Beeston - Product Marketing Director, EMEA - Datorama
About this talk
Join our webinar with Datorama and learn how creating a measurement strategy and marketing system of record can help you navigate uncertain times with confidence, while always positioning marketing as a pillar for business growth
We are the voice of the data and marketing industry run by the industry, for the industry. We set the standards for the good of marketers, and most importantly, customers. We empower marketers to drive growth and prove the value of data through public affairs, resources, learning, and talent. With over 700 organisations, the DMA is the UK’s largest community made up of 27,000+ marketers.…