Name: Webinar: Leading with Data - Tackling Bias
Start: 2021-02-04T15:00:00Z
End: 2021-02-04T15:01:04.000Z
Location: BrightTALK
Rating: 4.41

We are the voice of the data and marketing industry run by the industry, for the industry. We set the standards for the good of marketers, and most importantly, customers. We empower marketers to drive growth and prove the value of data through public affairs, resources, learning, and talent. With over 700 organisations, the DMA is the UK’s largest community made up of 27,000+ marketers.

Getting the creative right is fundamental to a successful marketing campaign. Elevate your marketing game with our exclusive skills webinar on Creative Strategy.

Skills Webinar: Master your Creative Strategy

In an age dominated by digital noise, making your marketing stand out can be a challenge. Discover how to cut through the clutter in our upcoming webinar with PSE Agency, where we’ll showcase the transformative power of direct mail through their award-winning six-step approach.

Webinar: Mastering Direct Mail - A Six-Step Approach that delivers a great ROI

Creating a cohesive strategy across various social media channels can be challenging, often leading marketers to either over-rely on a few platforms or spread their efforts too thin.

Skills Webinar: Driving Business Goals with Social Media Strategy

Are you harnessing the full potential of Door Drops in your marketing strategy? Join us for our upcoming webinar where we'll reveal the hidden advantages that Door Drops offer over other marketing channels.

In collaboration with JICMAIL, explore the latest findings from our annual Door Drop report, the ultimate resource for marketers navigating the world of direct mail. This year's report isn't just about trends and benchmarks; it's a game-changer with directly reported response rates included for the very first time.

Join us as we dissect the data, explore the unique advantages of Door Drops, and uncover strategies to leverage their full potential. Whether you're a seasoned marketer or just starting out, this webinar is your ticket to unlocking a whole new dimension of marketing success.

Don't let your competitors steal the spotlight. Register now and secure your place at the forefront of the Door Drop revolution.

Webinar: Exploring the relative advantage of Door Drops

Inboxes are more crowded than ever before, so how do your email campaigns stand out? Join us at the DMA's first ever launch event of our 2024 Email Benchmarking Report to discover how you can do this to ensure you are keeping up with the industry standard.

During this event, the DMA's very own Ian Gibbs, Director of Planning and Insight will present and provide context to the findings of the interactive report. These findings will allow you to understand more about industry-wide email trends and performance metrics from the last year.

Our speakers will ask themselves the question 'how useful are open rates as a metric?' by diving into essential data collated during the research as well as looking at delivery rates, click-through rates, and more across various sectors.

Crafted with meticulous oversight from the DMA's esteemed email council, this report offers expert commentary on the key trends shaping email performance. Benefit from the collective wisdom of industry insiders to stand out and optimise your email marketing strategy effectively.

Don't miss your chance to be at the forefront of email marketing innovation and be the first to hear these intriguing findings. Secure your spot today and embark on a journey toward unparalleled success!

Webinar: Uncovering key trends with the 2024 Email Benchmarking Report

In the ever-competitive digital landscape, where countless channels clamor for attention, the quest to achieve emotional engagement and guide consumers through the intricacies of decision-making can feel like an uphill battle. But fear not, for we have an exclusive opportunity that will shed light on an untapped resource – mail.

Webinar: Discover how mail helps consumers navigate the messy middle

In collaboration with Epsilon, we'll reveal fresh insights, actionable strategies, and inspiring success stories that will transform your approach in the travel industry.

Amid economic challenges, households are redefining their holiday priorities, opening new avenues for marketers. Learn how to leverage these shifts to drive growth and impact for your brand.

Explore evolving consumer behaviours and industry paradigms and discover innovative acquisition strategies to navigate tightening consumer spending.

With Epsilon's expertise, we'll spotlight the resurgence of direct mail as a potent tool for engagement and share a successful case study showcasing its transformative impact.

Join us for an enriching webinar filled with actionable insights and tangible takeaways. Reserve your spot today and elevate your marketing game with the DMA and Epsilon!

Webinar: Navigating the Travel Landscape of Marketing

For many organisations, their impact on the environment has become an increasingly important area of overall business focus. For some this has even become a genuine point of difference appealing to both customers and employees. The phrase ‘it takes a village’ of other roles in organisations to address sustainability challenges' has never been truer. 
While companies look to meet new requirements for addressing sustainability challenges, many see compliance as a checklist, not a structural priority to adopt sound sustainability hygiene.  
 
Our own initial research findings have already shown the level of importance this is having among marketing leaders and teams. Sustainable minded and concerned teams are starting to question just how sustainable their work is regarding the choice of channels being utilised.   
 
But what are these teams worrying about and are they focusing on the right areas? Do they really know the impact of using different channels and how can they make better informed and more measurable decisions?    

Join us online as we explore the impact of marketing in the age of sustainability, where we’ll discuss the latest DMA sustainability research. The findings will be discussed as a clear indication of how untied the industry is when addressing sustainability questions. You’ll also hear from Chris Sewell, Founder of Net Zero Media, whose work has revealed the real sustainability cost of differing marketing channels, giving you a new perspective in addressing this key generational issue.

Webinar: Exploring the impact of marketing in the age of sustainability

The DMA Awards 2023 were packed with work that moved people, made a difference, and defied expectations. But have you ever wondered what lies behind the brilliance? Find out alongside some of our 2023 Gold Award winners and discover how they built their DMA Award-winning work.

DMA Awards Winners Showcase - Part 2

Have you been thinking about upskilling in Digital Marketing?
Join us online for this free DMA Digital Marketing Strategy Skills Bootcamp taster session and get a sneak peek at all the skills you could learn in the complete 16-week Skills Bootcamp.
For many marketers, the challenge lies in striking the perfect balance across various media channels to effectively connect with customers and prospects, especially in an ever-evolving landscape. This often leads to over-reliance on a few channels or spreading efforts too thin.
During this one-hour webinar, you'll gain insights into the essential strategies for effective campaign planning, execution, and analysis.
This session condenses the core principles of the DMA’s renowned Digital Marketing Skills Bootcamp into a concise 60-minute briefing, ensuring you receive valuable guidance in a streamlined format and get a feel for if the full Skills Bootcamp is for you.
Hosted by Digital Marketing Strategy Skills Bootcamp tutor, David Hearn, this session will delve into key points covered in our Skills Bootcamp. David, with over 30 years of marketing experience, including work with prestigious brands like British Airways and Arcstream, will share insights on how these principles can shape successful marketing campaigns, accompanied by invaluable tips and tricks.
Don’t miss your chance to learn from the best.
We look forward to seeing you online on Tuesday 30 April. 

#dmaevents

Skills Webinar: Upskill your Digital Marketing

The DMA Awards 2023 were packed with amazing work. But what lies behind the brilliance - and what lessons can we learn? Find out at this online event where we'll uncover the secrets behind the bold thinking and cut-through creative that fuelled the best work in the industry.

Webinar: DMA Awards Winners Showcase - Part 1

People use Pinterest to plan for the future — which means Pinterest has unique insight into what’s going to be really big, really soon.

Webinar: Future Trends Unveiled - Pinterest Predicts 2024 and Beyond

In a challenging year for consumers and marketers, it was those who created their direct mail campaigns with data, creativity, and technology that found the most success.

Webinar: How to get your award-worthy mail campaigns recognised

For a long time, marketers have operated under the assumption that exposures to advertising (impressions) work identically across different media channels. This is the entire premise of reach-based planning, which – as we know from decades of marketing effectiveness research – is critical to market penetration and brand growth.

Webinar: Exploring the impact of mail in an attention-scarce world

Charity marketers faced their fair share of challenges last year, as driving donations from cash-strapped consumers became an increasingly hard task. Join the DMA and Sagacity online on Tuesday 30 January to discover the key trends in charity marketing effectiveness, and the tactics, strategies and channels most linked with success.

Webinar: Charity Marketing Effectiveness 2023 - Insights for Marketers

Good measurement is hard to come by. The DMA's Effectiveness Databank shows that all too often marketers are failing to measure the metrics that matter. The power of creativity is increasingly being forgotten about, particularly in the performance marketing space.

Webinar: Emotion's key role in marketing effectiveness with Pinterest

What is artificial intelligence (AI) and how can we create better content with it? Find out alongside Tim Tucker, a digital content strategy specialist with over 25 years’ experience in copywriting and editing.

Webinar: The Future of Copywriting - Empowering Creativity with AI Tools

Human exposure to advertising can no longer be assumed. And with mass-fragmentation of consumer attention across multiple devices, getting people’s attention has never been more challenging. Join JICMAIL and other experts to discover why attention metrics matter and what it means for mail.

Webinar: Discover the Latest Media Attention Metrics for Mail

Join Olivia Gambelin, Founder and CEO, Ethical Intelligence and Firas Khnaisser, Head of Decisioning, Standard Life Aberdeen and Chair of DMA Scotland as we aim to gain a better understanding of data bias and how to tackle it.

Webinar: Leading with Data - Tackling Bias

Value of Data

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Mobile Marketing

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

Search engines are the top driver of traffic to content websites, beating social media by more than 300%. The BrightTALK search engine optimization community is a collection of webinars and videos focused on search engine optimization techniques. Join thousands of professionals in sharing and learning through SEO webinars. Engage the community further by participating in live webinars and obtaining answers to your questions from industry thought leaders.

Search Engine Optimization

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Webinar: Leading with Data - Tackling Bias

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