Name: Webinar: Leading with Data - Tackling Bias
Start: 2021-02-04T15:00:00Z
End: 2021-02-04T15:01:04.000Z
Location: BrightTALK
Rating: 4.41

We are part the DMA – the Data and Marketing Association – the leading UK trade body for the data and marketing industry, led by customer-first principles and a code of ethics.

For many organisations, their impact on the environment has become an increasingly important area of overall business focus. For some this has even become a genuine point of difference appealing to both customers and employees. The phrase ‘it takes a village’ of other roles in organisations to address sustainability challenges' has never been truer. 
While companies look to meet new requirements for addressing sustainability challenges, many see compliance as a checklist, not a structural priority to adopt sound sustainability hygiene.  
 
Our own initial research findings have already shown the level of importance this is having among marketing leaders and teams. Sustainable minded and concerned teams are starting to question just how sustainable their work is regarding the choice of channels being utilised.   
 
But what are these teams worrying about and are they focusing on the right areas? Do they really know the impact of using different channels and how can they make better informed and more measurable decisions?    

Join us online as we explore the impact of marketing in the age of sustainability, where we’ll discuss the latest DMA sustainability research. The findings will be discussed as a clear indication of how untied the industry is when addressing sustainability questions. You’ll also hear from Chris Sewell, Founder of Net Zero Media, whose work has revealed the real sustainability cost of differing marketing channels, giving you a new perspective in addressing this key generational issue.

Webinar: Exploring the impact of marketing in the age of sustainability

Have you been thinking about upskilling in Digital Marketing?
Join us online for this free DMA Digital Marketing Strategy Skills Bootcamp taster session and get a sneak peek at all the skills you could learn in the complete 16-week Skills Bootcamp.
For many marketers, the challenge lies in striking the perfect balance across various media channels to effectively connect with customers and prospects, especially in an ever-evolving landscape. This often leads to over-reliance on a few channels or spreading efforts too thin.
During this one-hour webinar, you'll gain insights into the essential strategies for effective campaign planning, execution, and analysis.
This session condenses the core principles of the DMA’s renowned Digital Marketing Skills Bootcamp into a concise 60-minute briefing, ensuring you receive valuable guidance in a streamlined format and get a feel for if the full Skills Bootcamp is for you.
Hosted by Digital Marketing Strategy Skills Bootcamp tutor, David Hearn, this session will delve into key points covered in our Skills Bootcamp. David, with over 30 years of marketing experience, including work with prestigious brands like British Airways and Arcstream, will share insights on how these principles can shape successful marketing campaigns, accompanied by invaluable tips and tricks.
Don’t miss your chance to learn from the best.
We look forward to seeing you online on Tuesday 30 April. 

#dmaevents

Skills Webinar: Upskill your Digital Marketing

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People use Pinterest to plan for the future — which means Pinterest has unique insight into what’s going to be really big, really soon.

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Charity marketers faced their fair share of challenges last year, as driving donations from cash-strapped consumers became an increasingly hard task. Join the DMA and Sagacity online on Tuesday 30 January to discover the key trends in charity marketing effectiveness, and the tactics, strategies and channels most linked with success.

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Did you know that 87% of customers want brands to act now to encourage future sustainability? Join Marketreach to discover how you can ensure your next mail campaign minimises its environmental impact.

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The DMA Awards are the most rewardingly hard to win in the business. So, how can you go further and grab the glory? Find out alongside Ian Gibbs, Director of Data Leadership and Learning, JICMAIL, and last year’s winners.

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How can you harness the power of catalogue marketing to drive sales, influence digital engagement, and fuel eCommerce? Find out alongside Eve Stansell, Senior Communications Planner at Marketreach, and other industry experts.

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The customer engagement landscape is continually evolving and growing. But what will come next? Find out alongside the DMA, REaD Group, EA and other experts.

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Data remains the most valuable resource many brands have. Without it, how can they expect to understand their customers – whether that’s how, what, when or where to communicate with them? Find out the DMA and OneTrust.

Webinar: The Value of Consent and Preference Management

In this engaging and thought provoking session led by expert Sathya Bala, we will explore what equity by design means, digging into the current state of data bias and inequity in our world.  We will equip you with tips to take action to truly use data for good. Data-driven innovation continues to change how we live, interact with each other, buy products and services.  As data people we have an essential and urgent role to play in counteracting the bias and inequity that is caused today by some of these innovations.  More importantly, equity by design is an untapped capability we all need to be using to make what we do and how we deliver more fair, successful and valuable.

Webinar: The Value of Data Equity

As an industry, we're creating more data than ever before. So how can you exploit the data you hold to build an extraordinary marketing strategy? Find out alongside Dotdigital and other experts.

Webinar: Make Your Data Matter

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Webinar: Data Ethics in Practice

Join Olivia Gambelin, Founder and CEO, Ethical Intelligence and Firas Khnaisser, Head of Decisioning, Standard Life Aberdeen and Chair of DMA Scotland as we aim to gain a better understanding of data bias and how to tackle it.

Webinar: Leading with Data - Tackling Bias

Value of Data

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Demand Generation

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Marketing Operations and Automation

Mobile Marketing

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Webinar and Video Marketing

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Search Engine Optimization

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Content Marketing

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Online Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Webinar: Leading with Data - Tackling Bias

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